The French billionaire and luxury goods magnate, Francois Pinault, has revealed a new merger with Maisons & Domaines Henriot. This deal will combine highly sought-after names in fine wine such as Bordeaux’s Château Latour, Burgundy’s Clos de Tart and Champagne Henriot all in one group.
This new group will adopt the name ‘Artémis Domaines’. With this new announcement, it was revealed that Francois Pinault will hold a 75% stake in the group, with the families behind Henriot controlling the remaining quarter.
This merger further consolidates the high-end French fine wine business. In recent years it has attracted investment from both foreign and corporate players, especially in regions such as Burgundy that historically was predominantly made up of boutique, family-run wineries.
Brands that will now fall under Artémis Domaines include: Burgundy’s Clos de Tart and Domaine d’Eugenie – from the Pinault family – as well as Burgundy’s William Fèvre and Maison Henriot in Champagne, from Henriot.
According to a statement, this new merger represents ‘a guarantee that a French group will ensure the long-term preservation’ of these brands and their winemaking expertise.
‘The merger of Maisons & Domaines Henriot and Artémis Domaines is a wonderful opportunity to bring together the treasures of our wine heritage under the same banner,’ Francois Pinault commented.
Further afield, Artémis Domaines will also be in charge of producers including Beaux-Frères in Oregon and Eisele Vineyard in California’s Napa Valley. Pinault is 86 years-old and has an estimated fortune of over $30 billion and is also an avid art collector, counting Christie’s in the family’s holdings also.
This move sees Pinault strengthen the group against the other major luxury player in fine wine and fashion – LVMH – which owns Bordeaux’s Château d’Yquem and Château Cheval Blanc, as well as Burgundy’s Domaine des Lambrays and the Champagne brands Krug and Dom Pérignon. Read more about LVMH’s recent acquisition of California’s Joseph Phelps.