Masi is celebrating a significant milestone this year: the 250th harvest from its vineyards located in the ‘Vaio dei Masi’, a small valley in the heart of Veneto’s Valpolicella Classica region in Italy. The Boscaini family has tended the vines over the centuries to create today’s world-class wines.
‘This is the story of an inseparable bond of a surname, “Boscaini” and a place name “Vaio dei Masi”, driven by the work of those same members of the family who, over the generations, have cultivated the vines, transformed the grapes into wine and marketed it. At the same time, it is fused with the events involving that original, founding vineyard, how it was acquired and later integrated into ever greater properties, how its name has marked the human and entrepreneurial path taken by my family, through to today’s Masi Agricola S.p.A.’ commented President of Masi Agricola, Sandro Boscaini.
In honour of this landmark achievement, Masi threw a spectacular event with a guestlist that included seven generations of the Boscaini family, prominent Italian winemaking figures and international press.
Masi’s ‘Monument to Amarone’
While recognising its past and Masi’s forefathers, the event was also an opportunity to showcase what the company’s new headquarters will look like, its construction delayed due to the pandemic. Named ‘Monteleone 21’, this new site will also encompass its ‘Masi Wine Experience’, helping visitors connect with this heritage-rich wine brand in a very modern building ‘powered by solar panels and geothermal energy’. The drying facility will undoubtedly be its biggest spectacle, with racks reaching some 12 metres high with bunches of Corvina, Molinara, Rondinella and Oseleta grapes drying out. Masi’s managing director, Federico Girotto, proclaimed it will be ‘a monument to Amarone’.
The event culminated in bottles of the 1997 Amarone being opened, with guests toasting to both this 250-year milestone and to the company’s future 250 years, which look sure to be full of innovation.
Interested in finding out more about investment-grade Italian wines? Read our article on Tuscan wines to invest in.