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Bordeaux | Regional Report

Bordeaux has long been the most important fine wine region in the world. Its rich heritage, high-quality production, and unmatched ability to cultivate globally-recognised brands have all cemented its position at the pinnacle of the fine wine world. Already in 1787, Thomas Jefferson noted the collectible potential of the region’s top wines.

Bordeaux is, thus, naturally the cornerstone of the wine investment market as we know it today. At its peak in 2010, Bordeaux accounted for a staggering 96% of the fine wine market by value. The First Growths – Château Lafite Rothschild, Château Latour, Château Margaux, Château Haut-Brion, and Château Mouton Rothschild – drove the lion’s share of that dominance.

Despite the recent broadening of the market, Bordeaux remains the most influential player, with its performance often setting the tone for global fine wine investment.

Our Bordeaux Report delves into the fundamentals of this fascinating region, including the evolution of its investment market, historic performance, and key players.

Discover more about:

  • The First Growths and their second wines
  • En Primeur 
  • Bordeaux’s key appellations
  • Bordeaux’s future in a diversified market
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A guide to Burgundy wine regions

Burgundy – one of the world’s most revered and world class wine regions – is a mosaic of tiny appellations, historic villages, and deeply expressive terroirs. Understanding the regions in Burgundy is essential to understanding why it produces some of the most sought-after fine wines on earth.

The region is defined by complexity: geography, ownership, grape variety, and thousands of grand cru vineyards split into small parcels. Yet its most fundamental structure is its five core Burgundy wine regions, each contributing something distinct.

Below, we explore these five regions, spanning from the cool hills of Chablis to the warmer valleys of the Mâconnais.

Burgundy’s regional structure

Burgundy is divided into four contiguous regions and one satellite, creating a long corridor of vineyards running from north to south. Although Beaujolais is sometimes considered part of Burgundy through tradition and style, administratively it belongs to the Rhône.

The total vineyard area is around 30,000 hectares, with more than 80% classified under the AOC system. In terms of volume, Burgundy produces roughly a quarter of Bordeaux’s output, despite its global prestige and smaller surface area.

Chablis (Satellite)

Just two hours southeast of Paris, Chablis is Burgundy’s northern outpost and one of the world’s great sources of white Burgundy, made exclusively from Chardonnay grapes. The region’s identity is defined by its ancient Kimmeridgian limestone soils – once a prehistoric seabed – which lend Chablis its signature minerality.

Chablis wines are known for:

  • purity and tension

  • minimal oak influence

  • chalky minerality

  • long ageing potential at the highest levels

Appellations of Chablis

Chablis is divided into four tiers:

  1. Chablis Grand Cru

  2. Chablis Premier Cru

  3. Chablis

  4. Petit Chablis

The Grand Cru vineyards – just seven climats along the Serein River – form one of Burgundy’s smallest and most prestigious fine-wine zones. Premier Cru holdings include celebrated names like Vaillons, Montmains, Fourchaume and Vaulorent.

Côte de Nuits

The Côte de Nuits forms the northern half of the Côte d’Or and is the spiritual home of the world’s greatest Pinot Noir. This narrow strip of hillside produces some of Burgundy’s most celebrated bottles – home to legendary appellations like Gevrey-Chambertin, Morey Saint-Denis, Vosne-Romanée, and the most iconic estate of all, Domaine de la Romanée-Conti.

A long history of prestige

Viticulture here dates to Roman times and expanded significantly under Benedictine and Cistercian monks, who first mapped Burgundy’s concept of climats – the small, precisely defined vineyard sites that shape Burgundy’s identity.

Côte de Nuits Grand Crus

Some of the most revered grand cru vineyards in the world lie here, including:

  • Chambertin

  • Clos Saint-Denis

  • Clos de Vougeot

  • Échézeaux

  • Richebourg

  • Romanée-Conti

  • La Tâche

Demand for these wines is consistently high, driven by rarity, tiny production levels, and global acclaim.

Côte de Beaune

The Côte de Beaune, centred around the historic town of Beaune, is known for producing both exceptional reds and some of Burgundy’s finest white wines, including iconic appellations like Corton-Charlemagne and Puligny-Montrachet.

A region of diversity

Historically, wines from this area were called “Beaune wines,” long before the 1936 AOC system. Today, it remains the beating heart of the Burgundy trade, with many négociants and wine merchants based here.

The Côte de Beaune contains more than 40 Premier Cru climats, producing structured reds and elegant whites prized for their balance and ageing capacity.

Côte Chalonnaise

Located south of the Côte de Beaune, the Côte Chalonnaise produces approachable and high-quality wines from Pinot Noir, Chardonnay, and Aligoté. With southeast-facing slopes and warm summers, the region often delivers excellent ripeness.

Notable appellations

Côte Chalonnaise is home to well-known villages including:

  • Mercurey

  • Givry

  • Montagny

  • Rully

These appellations offer outstanding value compared to their Côte d’Or neighbours. A notable historical moment occurred here when sparkling wines were first produced in Rully and Mercurey – ultimately giving birth to Crémant de Bourgogne.

Mâcconais

The Mâconnais is Burgundy’s southernmost region, characterised by rolling hills, warm climates, and impressive limestone outcrops. Historically, monastic orders – especially the Abbey of Cluny – played a significant role in cultivating vineyards here as early as 909.

Wine styles

Around 80% of vineyards are planted to Chardonnay, producing wines that are richer and more fruit-forward than those of the north. The region also grows Gamay and small amounts of Pinot Noir.

The Mâconnais is home to several renowned appellations, including:

  • Pouilly-Fuissé

  • Pouilly-Vinzelles

  • Saint-Véran

  • Viré-Clessé

These areas consistently offer superb quality and excellent value while maintaining Burgundy’s signature minerality and precision.

Final thoughts

Burgundy’s complexity is part of what makes it magical. From the steely purity of Chablis to the haunting depth of Vosne-Romanée and the crystalline brilliance of Puligny-Montrachet, each region offers its own interpretation of Pinot Noir and Chardonnay.

Together, these Burgundy wine regions form one of the most fascinating and diverse wine landscapes in the world – one whose depth, history, and craftsmanship continue to captivate wine lovers and collectors globally.

Looking for more? Read our Burgundy Regional Report, which delves into the fundamentals of this fascinating region and the development of its investment market. 

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Burgundy En Primeur 2023 and the current market

  • The 2023 Burgundy vintage is bountiful but heterogeneous in quality.
  • Careful selection of reputable domains and top producers is necessary when making purchasing decisions.
  • In the secondary market, Burgundy prices have fallen 15.2% in the last year.

The Burgundy En Primeur 2023 campaign brings a vintage full of potential and expectations: potential due to the quality but mostly quantity of the vintage in a region defined by scarcity, and expectations for reduced pricing given producers’ desire to sell.

This article provides an overview of the 2023 Burgundy vintage and the market environment that surrounds its launch. 

A heterogeneous but plentiful vintage

The 2023 Burgundy vintage first made news for its volume, which surpassed the region’s average production levels by 30%. Despite heat, drought and flooding challenges, the overall perception is of success – large quantities and above-average quality. Sarah Marsh MW summed it up: ‘The 2023 Burgundy was a bounteous but heterogenous vintage in which the white wines outshone the reds’. 

2023 saw a late-season heat spike that concentrated the fruit. Chardonnay benefited from earlier harvests before extreme heat, while Pinot Noir avoided dilution concerns and achieved natural alcohol levels of 13 – 13.5%. 

The vintage’s overall quality depended heavily on producer management, such as controlling yields for reds and maintaining freshness and acidity in whites. In comparison to the richer, more consistent 2022 vintage, the 2023s demonstrate greater precision, transparency and approachability. Growers and critics have suggested that the 2022/23 might mirror the 2015/16 or 2009/10 pairs.  

The highlights include Bonnes Mares, which stood out for its opulence and structure, with the best examples from Domaine de la Vougeraie and Domaine Dujac. For whites, cooler and mineral-driven sites like Puligny Caillerets and Meursault Perrières were particularly compelling, showcasing precision and vibrancy. Producers like Comte de Vogue, Jean Chartron, and Violot-Guillemard have garnered critical praise. 

Market context

The Burgundy En Primeur 2023 campaign unfolds against a backdrop of shifting market dynamics. Following a robust 2022 vintage and a successful campaign, producers are navigating a softened market. Burgundy prices have fallen 15.2% in the past year, more than any other fine wine region.

Burgundy 150 index

Additionally, seven Burgundies dropped from the list of the most 100 most powerful brands in the world in 2024. Still, Burgundy continues to dominate the list, cementing its place as a powerhouse in the global fine wine market. The region’s market share also remains strong, hovering around 25% and sometimes reaching 30%.

Pricing strategies

As producers seek to gather momentum with the 2023 vintage, some are keeping stable pricing levels or even lowering prices. The sizable 2023 yields stand in contrast to the tiny harvests anticipated in 2024, further amplifying the value proposition of the current release.

The 2023 vintage can thus represent a strategic opportunity. Careful selection – looking both at quality and value compared to older vintages – will be necessary, especially as the downward market trend offers a window to secure high-quality Burgundy wines at more accessible price points. More and better priced stock from older vintages has become available, creating competition for the new releases. 

The current market dynamics, characterised by adjusted pricing and evolving consumer trends, create an intriguing context for the campaign. As Burgundy continues to adapt to market shifts and climatic challenges, its enduring prestige remains as compelling as ever.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today

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Fine wine vs crypto? History, volatility and market returns

  • Fine wine offers steady, long-term growth with controlled price fluctuations, while Bitcoin’s extreme volatility presents both high-risk and high-reward opportunities.
  • Fine wine’s centuries-old market is supported by scarcity, provenance, and established ecosystems, contrasting Bitcoin’s shorter, speculation-driven history.
  • Fine wine appeals to risk-averse investors seeking diversification, while Bitcoin caters to those pursuing rapid investments.

Bitcoin has recently captured investment interest as it surged past the $100,000 (£80,000) benchmark for the first time in December last year, up from $45,000 (£36,000) at the beginning of 2024. With its meteoric rise fuelled by regulatory approvals for cryptocurrency exchange-traded funds and mostly the results of the US presidential election, Bitcoin demonstrated its ability to deliver unparalleled gains. Yet, crypto remains a high-risk asset defined by dramatic volatility. From its genesis in 2009, Bitcoin has seen multiple boom-and-bust cycles, with price swings of over 50% in both directions within a single year not uncommon. 

By contrast, fine wine represents a markedly different asset class, appealing to those who prioritise stability and long-term appreciation. The fine wine market has a storied history spanning centuries, with values driven by scarcity, provenance, and global demand rather than speculative hype. While prices in the fine wine market can fluctuate, they tend to avoid the extreme volatility seen in cryptocurrencies. Instead, they enjoy steady growth that outpaces inflation and provides a reliable hedge against economic uncertainty.

Volatility

Bitcoin’s price chart tells a story of rapid ascents and precipitous falls. For example, its 2017 bull run saw prices climb from £800 ($1,000) to nearly £16,000 ($20,000) only to crash to £2,400 ($3,000) the following year. Similar patterns occurred in 2021 and again in 2024, leaving investors questioning when the next downturn might strike.

Fine wine, on the other hand, avoids such dramatic shifts. Prices typically rise or fall within a controlled range, supported by consistent demand from collectors and investors worldwide.

Historical context

Cryptocurrencies are a product of the digital age, with Bitcoin gaining widespread attention only over the past decade. Its rise has been driven by speculative interest, technological innovation, and the allure of decentralisation. However, its short history leaves it vulnerable to regulatory uncertainties, technological disruptions, and shifting investor sentiment.

Fine wine, conversely, boasts a legacy that stretches back centuries. Iconic regions like Bordeaux, Burgundy, and Tuscany have long been synonymous with quality and value. Investments in fine wine are supported by an established ecosystem of producers, merchants, and auction houses. This historical grounding provides a level of security that new asset classes like cryptocurrency struggle to match.

Market performance

One of the defining features of fine wine as an investment is the importance of regional performance. For instance, Burgundy has risen 550% on average over the last twenty years, with some wines achieving returns of over 1,500%. 

The world of fine wine has its own higher risk and higher return investments but it also offers a range of reliable long-term performers. This is why building a fine wine portfolio requires expertise and careful curation. A well-diversified portfolio includes big brands but also undervalued wines and vintages from a variety of regions which can see their value rise based on demand, critic scores, age or other intrinsic factors. 

Liquidity: fast vs steady

Liquidity is another key difference between fine wine and crypto. Bitcoin can be bought and sold 24/7 on global exchanges, making it one of the most liquid investments available. However, this liquidity can exacerbate price swings, with significant moves often triggered by news events or changes in market sentiment.

Fine wine, while less liquid, offers a more controlled market environment. Secondary sales typically occur through investment companies and trading platforms, with prices reflecting a stable and growing investor base. This slower pace can be an advantage for investors seeking to avoid speculative bubbles.

Diversification and portfolio strategy

In today’s investment landscape, fine wine and cryptocurrency appeal to very different investor profiles. Bitcoin caters to those seeking high-risk, high-reward opportunities, while fine wine offers steady, long-term growth and diversification. Incorporating both into a portfolio can provide balance, but the emphasis should align with an investor’s risk tolerance and financial goals.

Fine wine also underscores the importance of expertise. A portfolio focused on iconic regions and proven vintages can deliver strong returns, with minimal exposure to the broader market’s ups and downs. As seen in the market of 2024, the best-performing wines relied on deep knowledge of regional trends and intrinsic dynamics.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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The evolution of Bordeaux’s vineyard prices: what’s behind the price tag?

  • Vineyard prices in Pauillac have risen over 700% in the last 30 years.  
  • Sauternes has faced a 90% decline during the same period. 
  • Pomerol has significantly outpaced Saint-Émilion, partly due to its compact size and luxury appeal.

The American Association of Wine Economists has released data on the evolution of Bordeaux vineyard prices from 1991 to 2023. Over this period, Bordeaux has become the centrepiece of a thriving, regulated wine investment market.

Global demand for Bordeaux wines has fueled remarkable growth, with top estates achieving iconic status as luxury brands. A 2011 valuation revealed that over 50 of Bordeaux’s leading châteaux belong to the €50 million club, with a combined market value exceeding €15 billion.

In the past two decades, Bordeaux fine wine prices have risen by an average of 200%, accompanied by significant increases in vineyard prices in its most sought-after appellations.

This article delves into the shifting dynamics of Bordeaux’s wine industry, examining their impact on vineyard prices and the contrasting trajectories of key sub-regions like Pauillac, Sauternes, Pomerol, and Saint-Émilion.

 American Association of Wine Economists Bordeaux vineyard prices

Pauillac’s extraordinary growth

Pauillac’s vineyard prices have experienced extraordinary growth over the past three decades, surging by 700.6% from €374,700 per hectare in 1991 to €3 million in 2023. The region is home to the First Growths Lafite Rothschild, Latour, and Mouton Rothschild.

When compared to other regions, Pauillac’s relatively small size – spanning approximately 1,200 hectares under vine – is a key factor contributing to its high vineyard prices. This limited vineyard area, combined with the prestige of its châteaux, creates a scarcity effect that drives up demand and valuation. Despite its compact footprint, Pauillac has managed to consistently dominate the fine wine market.

The rise of Pauillac aligns with the global increase in demand for fine Bordeaux wines, particularly during the 2000s and early 2010s, when new markets like China became major consumers. However, this growth has slowed in recent years. This could stem from market saturation, with collectors shifting their attention to other Bordeaux appellations or entirely different regions such as Burgundy and Champagne. 

The decline of Sauternes

In stark contrast to Pauillac, Sauternes has suffered a decline, losing nearly 90% of its vineyard value since 1991. Once valued at €293,000 per hectare – higher than Saint-Émilion at the time – Sauternes vineyards are now priced at around €30,000 per hectare, according to AAWE. This fall can largely be attributed to waning consumer interest in sweet wines.

The production costs associated with Sauternes, which involve the labour-intensive process of harvesting botrytised (noble rot) grapes further compound the issue. While top producers like Château d’Yquem continue to uphold the region’s reputation, the broader market for Sauternes is facing challenges due to changing consumer preferences.

Pomerol and Saint-Émilion: a tale of two trajectories

Pomerol and Saint-Émilion present an interesting comparison, with Pomerol emerging as a high-growth luxury niche and Saint-Émilion maintaining steady performance. From 1991 to 2023, Pomerol vineyard prices rose by 213.4%, reaching €2 million per hectare, while Saint-Émilion saw only a modest 14.7% increase to €300,000 per hectare. These differences can be explained by several key factors.

  1. Size and scale

Saint-Émilion spans a vast 5,400 hectares, compared to Pomerol’s much smaller 800 hectares. This sheer scale means Saint-Émilion includes a wide range of producers, from elite châteaux like Cheval Blanc and Ausone to lesser-known estates producing more affordable wines. In contrast, Pomerol’s compact size results in a higher concentration of prestigious vineyards, with fewer smaller players to dilute its overall market perception.

  1. Classification systems

Saint-Émilion’s classification system – updated every decade – categorises its estates into tiers such as Premier Grand Cru Classé A and B, and Grand Cru Classé. However, the frequent use of the “Grand Cru” designation (applied to over 60% of the region’s wines) might work against it, and partly diminish the exclusivity of this title.

Conversely, Pomerol lacks any formal classification system, allowing individual estates like Pétrus and Le Pin to dominate through their reputations alone. This lack of stratification has paradoxically bolstered the region’s image as a luxury appellation. Its reputation as a source of small-production, Merlot-dominant wines has further cemented its status as a ‘cult’ appellation among collectors and investors. 

  1. Smaller players and price dilution

Saint-Émilion’s large number of smaller, lesser-known producers contributes to its lower average vineyard price. These producers often operate outside the Grand Cru Classé system, pulling down the overall valuation of the region. In Pomerol, the scarcity of vineyards and the dominance of high-profile estates create a ‘halo effect’ that supports consistently high valuations, even for lesser-known properties.

Implications for the wine investment market

The contrasting trajectories of Bordeaux’s appellations highlight the complexity of the fine wine investment market. Pauillac’s recent plateau demonstrates that even the most prestigious regions are not immune to market saturation, while Pomerol’s steady growth underscores the enduring appeal of scarcity and exclusivity. In contrast, Sauternes illustrates the vulnerability of regions reliant on shifting consumer preferences. However, renewed efforts by producers to embrace sustainability, innovation, and rebranding may help revive interest in sweet wines and mitigate some of these challenges.

Despite fluctuations, Bordeaux’s iconic estates and global reputation remain a cornerstone of the fine wine market. For investors and collectors, navigating the nuanced landscape of vineyard prices and evolving market dynamics will be crucial to securing long-term success in this ever-changing industry.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today