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Bordeaux Regional Report

Our Bordeaux Regional Report examines the evolution of its investment market, the First Growths, their second wines and En Primeur.

Bordeaux has long been the backbone of the fine wine market. Its unique combination of history, scale, and globally recognised brands has positioned it not just as a leading wine region, but as the reference point for fine wine investment worldwide.

As early as 1787, Thomas Jefferson recognised the collectible potential of Bordeaux’s finest estates. More than two centuries later, that early insight still holds true. While the fine wine market has diversified significantly in recent years, Bordeaux continues to play a defining role – often setting the tone for broader market performance.

At its peak in 2010, Bordeaux accounted for an extraordinary 96% of the fine wine market by value. Although its share has since moderated as regions such as Burgundy and Champagne have risen, Bordeaux remains the most influential and liquid region in the investment landscape.

WineCap’s Bordeaux Regional Report explores why this remains the case – and where the most compelling opportunities now lie.

Key findings from the Bordeaux Regional Report

Bordeaux remains the most important fine wine investment region

Despite increased diversification, Bordeaux still accounts for over a third of the fine wine market by value today. Its long-established distribution networks, global demand, and deep secondary market continue to underpin its dominance, particularly for investors prioritising liquidity and long-term stability.

The First Growths continue to anchor the market

The Bordeaux First Growths – Château Lafite Rothschild, Château Latour, Château Margaux, Château Haut-Brion, and Château Mouton Rothschild – remain the cornerstones of fine wine portfolios. While their share of total trade has declined from historic highs, they still represent around 30% of Bordeaux’s secondary market activity, reinforcing their role as pricing benchmarks and confidence indicators.

Second Wines and “Super Seconds” offer compelling value

One of the most notable trends highlighted in the report is the growing importance of second wines and so-called “Super Second” estates. These wines benefit from the same terroirs and technical expertise as their flagship counterparts but offer more accessible entry points. In many cases, they have delivered stronger relative performance over the past decade, driven by rising quality and growing global recognition.

Older vintages are often undervalued

The report shows that some of the most attractive opportunities in Bordeaux today lie not in the latest releases, but in older, overlooked vintages. These wines frequently trade at favourable price-to-quality ratios and can offer greater upside potential than more recent En Primeur releases, particularly in a more price-sensitive market environment.

En Primeur’s influence has weakened

While En Primeur remains a defining feature of Bordeaux, its role has evolved. Pricing misalignment in recent campaigns has reduced its appeal, shifting the focus towards disciplined, selective participation. The report highlights that En Primeur can still present opportunities, but only when release prices reflect broader market conditions and long-term value.

Bordeaux’s role in a diversified market

As the fine wine market has broadened to include Burgundy, Champagne, Italy, and California, Bordeaux has increasingly positioned itself as the region of stability. Its slower but steadier appreciation, combined with unrivalled liquidity, continues to make it a foundational allocation within diversified fine wine portfolios.

Explore the full report

WineCap’s Bordeaux Regional Report provides a detailed analysis of the region’s evolution, historic performance, key investment estates, and future outlook in an increasingly diversified fine wine market.

Download the full Bordeaux Regional Report to explore the data, insights, and opportunities shaping one of the world’s most important fine wine regions.

 

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A guide to Burgundy wine regions

Burgundy is one of the world’s most revered and historically significant wine regions. For centuries, it has captivated collectors and wine lovers with its ability to express terroir more precisely than almost anywhere else on earth. Understanding the regions in Burgundy is essential to understanding why it produces some of the most sought-after fine wines in the world.

Unlike larger wine regions defined by broad styles or dominant producers, Burgundy is a mosaic of tiny appellations, historic villages, and meticulously delineated vineyard parcels. Here, value, quality, and reputation are shaped not by château names, but by vineyard location, soil composition, and microclimate. This is a region where a few metres of land can dramatically change a wine’s character – and its price.

At the heart of Burgundy’s complexity lies its regional structure. While thousands of climats and individual vineyards exist, the region is fundamentally organised into five core Burgundy wine regions, each contributing something distinct to Burgundy’s identity. From the cool, mineral-driven whites of Chablis to the warmer, expressive wines of the Mâconnais, these regions together form one of the most intricate wine landscapes in the world.

Regions in Burgundy: structure

Geographically, Burgundy forms a long, narrow corridor of vineyards running from north to south through eastern France. It is divided into four contiguous regions and one satellite region, each with its own climate, soils, and stylistic identity.

Although Beaujolais is sometimes associated with Burgundy through tradition and grape variety, administratively it belongs to the Rhône and is not considered part of Burgundy’s official wine regions.

Burgundy’s vineyard area totals approximately 30,000 hectares, with more than 80% classified under the AOC system. Despite producing only around a quarter of Bordeaux’s volume, Burgundy’s influence on the fine wine market is disproportionately large. Its emphasis on scarcity, site specificity, and classification has made it a benchmark for quality worldwide.

Chablis (Satellite)

Located just two hours southeast of Paris, Chablis is Burgundy’s northernmost outpost and one of the world’s great sources of white wine. Unlike the rest of Burgundy, Chablis sits geographically apart from the Côte d’Or, forming a satellite region with a distinct climate and geological identity.

Chablis produces wines exclusively from Chardonnay grapes, yet its style is markedly different from the richer whites of the south. This is largely due to its Kimmeridgian limestone soils, formed from an ancient seabed rich in fossilised marine life.

Characteristics of Chablis wines

Chablis wines are renowned for their:

  • purity and tension

  • minimal oak influence

  • pronounced chalky minerality

  • long ageing potential at Premier Cru and Grand Cru levels

Cool continental temperatures preserve acidity, giving Chablis its linear structure and precise expression.

Appellations of Chablis

Chablis is divided into four hierarchical appellations:

  • Petit Chablis

  • Chablis

  • Chablis Premier Cru

  • Chablis Grand Cru

The Grand Cru vineyards – just seven climats clustered along the Serein River – represent one of Burgundy’s smallest and most prestigious fine wine zones. Premier Cru sites such as Vaillons, Montmains, Fourchaume and Vaulorent also play a crucial role in defining Chablis’ quality hierarchy.

Côte de Nuits: the heart of Pinot Noir

The Côte de Nuits forms the northern half of the Côte d’Or and is widely regarded as the spiritual home of the world’s greatest Pinot Noir. This narrow strip of east-facing limestone slopes produces some of the most expensive and sought-after red wines on earth.

Key villages include Gevrey-Chambertin, Morey Saint-Denis, Vosne-Romanée, Chambolle-Musigny, and Nuits-Saint-Georges. The region is also home to the most iconic Burgundy estate of all: Domaine de la Romanée-Conti.

Monastic origins and vineyard classification

Viticulture in the Côte de Nuits dates back to Roman times, but it was Benedictine and Cistercian monks who laid the foundations of Burgundy’s modern vineyard system during the Middle Ages. Through centuries of observation, they identified which vineyard parcels consistently produced superior wines, giving rise to the concept of climats and, eventually, grand cru vineyards.

Côte de Nuits Grand Crus

Some of the world’s most revered grand crus are located here, including:

  • Chambertin

  • Clos Saint-Denis

  • Clos de Vougeot

  • Échézeaux

  • Richebourg

  • Romanée-Conti

  • La Tâche

These wines command extraordinary prices due to their rarity, tiny production levels, and global demand. Even in weaker market cycles, Côte de Nuits grand crus remain among the most liquid assets in fine wine.

The Côte de Nuits forms the northern half of the Côte d’Or and is the spiritual home of the world’s greatest Pinot Noir. This narrow strip of hillside produces some of Burgundy’s most celebrated bottles – home to legendary appellations like Gevrey-Chambertin, Morey Saint-Denis, Vosne-Romanée, and the most iconic estate of all, Domaine de la Romanée-Conti.

Côte de Beaune: elegance, balance and great white wines

The Côte de Beaune forms the southern half of the Côte d’Or and is centred around the historic town of Beaune, the commercial heart of Burgundy. This region is unique in producing both exceptional red and white wines, with a stronger emphasis on Chardonnay than its northern neighbour.

A region of diversity

Before the introduction of the AOC system in 1936, wines from this area were broadly referred to as “Beaune wines.” Today, the Côte de Beaune encompasses a complex patchwork of villages, Premier Cru climats, and celebrated grand cru sites.

Iconic appellations include Puligny-Montrachet, Chassagne-Montrachet, Meursault, and Aloxe-Corton. White wines from grand cru vineyards such as Corton-Charlemagne and Montrachet are widely considered among the finest Chardonnay expressions in the world.

The Côte de Beaune contains more than 40 Premier Cru climats, producing wines prized for their balance, structure, and ageing potential.

Côte Chalonnaise: value and tradition

Situated south of the Côte de Beaune, the Côte Chalonnaise is often overlooked yet it plays a vital role in Burgundy’s ecosystem. The region produces high-quality wines from Pinot Noir, Chardonnay, and Aligoté, often at more accessible price points than the Côte d’Or.

Notable appellations of the Côte Chalonnaise

Key villages include:

  • Mercurey

  • Givry

  • Rully

  • Montagny

These appellations offer excellent value while maintaining Burgundian character. Historically, the Côte Chalonnaise also played a key role in the development of Crémant de Bourgogne, with early sparkling wine production centred around Rully and Mercurey.

Mâcconais: warmth, fruit and approachability

The Mâconnais is Burgundy’s southernmost wine region, defined by rolling hills, warmer temperatures, and dramatic limestone formations. Monastic orders, particularly the Abbey of Cluny, were instrumental in establishing viticulture here as early as the 10th century.

Wine styles and grape varieties

Around 80% of vineyards are planted to Chardonnay, producing wines that are generally riper and more fruit-forward than those of northern Burgundy. The region also grows Gamay and smaller amounts of Pinot Noir.

Notable regional appellations include:

  • Pouilly-Fuissé

  • Pouilly-Vinzelles

  • Saint-Véran

  • Viré-Clessé

These wines consistently offer strong quality and value, making the Mâconnais an increasingly important region for collectors seeking Burgundy character without Côte d’Or pricing.

Final thoughts on Burgundy wine regions

Burgundy’s complexity is not a barrier – it is its greatest strength. From the steely minerality of Chablis to the haunting depth of Vosne-Romanée and the crystalline precision of Puligny-Montrachet, each region offers its own interpretation of Pinot Noir and Chardonnay.

Together, these Burgundy wine regions form one of the most intellectually rewarding and historically rich wine landscapes in the world. Defined by centuries of observation, monastic influence, and an unparalleled focus on terroir, Burgundy continues to set the global benchmark for fine wine – captivating collectors, investors, and wine lovers alike.

Looking for more? Read our Burgundy Regional Report, which delves into the fundamentals of this fascinating region and the development of its investment market. 

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Burgundy En Primeur 2023 and the current market

  • The 2023 Burgundy vintage is bountiful but heterogeneous in quality.
  • Careful selection of reputable domains and top producers is necessary when making purchasing decisions.
  • In the secondary market, Burgundy prices have fallen 15.2% in the last year.

The Burgundy En Primeur 2023 campaign brings a vintage full of potential and expectations: potential due to the quality but mostly quantity of the vintage in a region defined by scarcity, and expectations for reduced pricing given producers’ desire to sell.

The campaign arrives at a pivotal moment for the region. Following years defined by scarcity, rising prices, and intense demand, Burgundy now presents a markedly different proposition: a large-volume vintage released into a softening market.

The 2023 Burgundy vintage is widely described as bountiful but heterogeneous. Production volumes exceeded the regional average by approximately 30%, offering a level of availability rarely seen in Burgundy. Yet quality varies significantly by site, grape variety, and producer, making careful selection essential.

This article explores the 2023 Burgundy En Primeur vintage, comparing reds and whites, assessing critical perspectives, and placing the campaign within its broader market context. For collectors and investors alike, the campaign presents both opportunity and complexity.

A bountiful but heterogeneous Burgundy vintage

The defining feature of the 2023 Burgundy vintage is quantity. After consecutive years of frost, hail, and drought-induced scarcity, growers welcomed yields well above average. However, volume alone does not define quality in Burgundy.

Weather conditions throughout the growing season were challenging. Episodes of heat, drought, and localized flooding tested vineyard management skills, and outcomes varied sharply depending on producer decisions.

As Sarah Marsh MW summarised:

“The 2023 Burgundy was a bounteous but heterogeneous vintage in which the white wines outshone the reds.”

This assessment has been echoed across early tastings and reports from critics including Jasper Morris MW and Neal Martin (Vinous).

Climatic conditions and alcohol levels in 2023

A key moment in the 2023 growing season was a late-season heat spike, which accelerated ripening across much of the Côte d’Or.

  • Chardonnay benefited from earlier harvests, preserving acidity and freshness before the most intense heat.

  • Pinot Noir, while generally successful, required precise yield control to avoid dilution and over-ripeness.

Alcohol levels across the vintage typically fall between 13% and 13.5%, reflecting healthy ripeness without excessive warmth. Where growers managed canopy and yields carefully, wines show clarity and balance rather than heaviness.

Reds vs whites: where the vintage excels

White wines: the clear winners of 2023

Across tastings, white wines consistently outperform reds in the 2023 vintage. Chardonnay handled the climatic challenges with greater resilience, producing wines marked by:

  • Fresh acidity

  • Mineral tension

  • Precise fruit expression

Cooler, high-quality sites performed particularly well. Standout appellations include:

  • Puligny-Montrachet Caillerets

  • Meursault Perrières

  • Chassagne-Montrachet higher-altitude parcels

Producers such as Jean Chartron, Violot-Guillemard, and Comte de Vogüé have received strong early praise for whites that combine structure with approachability.

Red wines: quality depends on discipline

The Pinot Noir wines of 2023 are more variable. Where yields were controlled and harvest timing was precise, reds show transparency and charm. However, less disciplined viticulture resulted in wines that lack concentration.

Critics note that the best reds favour elegance over power, making careful producer selection essential.

Notable successes include:

  • Bonnes Mares, noted for opulence and structure

  • Strong examples from Domaine Dujac and Domaine de la Vougeraie

Comparing 2022 vs 2023 Burgundy

Comparisons between the 2022 and 2023 Burgundy vintages are inevitable.

  • 2022: Riper, more consistent, immediately impressive, smaller volumes

  • 2023: Larger quantities, greater variability, more precision-driven wines

Several growers and critics have likened the 2022/23 pairing to classic contrasts such as 2015/16 or 2009/10 – where one vintage delivers power and the next refinement.

For buyers, this means 2023 should be approached selectively, rather than broadly.

Burgundy 2023 in market context

The Burgundy En Primeur 2023 campaign unfolds against a markedly different market backdrop than previous releases.

  • Burgundy prices have fallen 15.2% over the past year, the steepest decline among major fine wine regions.

  • Seven Burgundy brands dropped out of the Top 100 Most Powerful Wine Brands in 2024.

  • At the same time, Burgundy retains a 25–30% share of the global fine wine market, underlining its enduring importance.

In short, Burgundy remains a powerhouse – but no longer an automatic buy at any price.

Burgundy 150 index

Pricing strategies and producer behaviour

Recognising market conditions, many producers are adjusting their approach to pricing in 2023.

Key dynamics include:

  • Stable or reduced release prices from several domaines

  • A desire to maintain cash flow amid rising production costs

  • Awareness that buyers are comparing new releases with older vintages now available at lower prices

The large 2023 yields contrast sharply with expectations for significantly smaller 2024 harvests, reinforcing the value proposition of the current campaign.

Competition from the secondary market

A critical factor shaping the Burgundy En Primeur 2023 campaign is competition from the secondary market.

As prices have softened, older, well-stored Burgundy wines from strong vintages have re-emerged at attractive levels. For buyers, this creates a choice:

  • Purchase 2023 En Primeur at adjusted pricing

  • Acquire proven older vintages with established track records

This dynamic increases pressure on producers to price realistically and rewards buyers willing to compare value across vintages.

How buyers should approach Burgundy En Primeur 2023

The 2023 campaign is not one for indiscriminate buying. Instead, success depends on selectivity and discipline.

Key considerations include:

  • Producer reputation and vineyard management

  • Performance of specific sites rather than appellations alone

  • Quality of whites versus reds

  • Pricing relative to older vintages

  • Long-term positioning rather than short-term hype

For collectors, the vintage offers opportunities to secure high-quality white Burgundy and select red wines at more accessible price points than seen in recent years.

Burgundy’s long-term position in fine wine

Despite short-term market adjustments, Burgundy’s long-term fundamentals remain intact:

  • Unmatched vineyard specificity

  • Strong global demand for top domaines

  • Cultural and historical prestige

  • Continued scarcity at the very top end

The Burgundy En Primeur 2023 campaign reflects a region in transition, adapting to climatic realities and market forces while retaining its core appeal.

Final thoughts on Burgundy En Primeur 2023

The 2023 Burgundy vintage offers a rare combination of volume, selective quality, and evolving pricing strategies. While the wines are not uniformly great, the best examples – particularly among the whites – deliver precision, energy, and strong value relative to recent campaigns.

For informed buyers, the current market environment creates a strategic window to engage with Burgundy thoughtfully, balancing new releases against opportunities in the secondary market.

As Burgundy continues to navigate climatic and economic challenges, its enduring prestige remains undiminished but success now depends more than ever on careful selection.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today

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Fine wine vs crypto? History, volatility and market returns

  • Fine wine offers steady, long-term growth with controlled price fluctuations, while Bitcoin’s extreme volatility presents both high-risk and high-reward opportunities.
  • Fine wine’s centuries-old market is supported by scarcity, provenance, and established ecosystems, contrasting Bitcoin’s shorter, speculation-driven history.
  • Fine wine appeals to risk-averse investors seeking diversification, while Bitcoin caters to those pursuing rapid investments.

Bitcoin has recently captured investment interest as it surged past the $100,000 (£80,000) benchmark for the first time in December last year, up from $45,000 (£36,000) at the beginning of 2024. With its meteoric rise fuelled by regulatory approvals for cryptocurrency exchange-traded funds and mostly the results of the US presidential election, Bitcoin demonstrated its ability to deliver unparalleled gains. Yet, crypto remains a high-risk asset defined by dramatic volatility. From its genesis in 2009, Bitcoin has seen multiple boom-and-bust cycles, with price swings of over 50% in both directions within a single year not uncommon. 

By contrast, fine wine represents a markedly different asset class, appealing to those who prioritise stability and long-term appreciation. The fine wine market has a storied history spanning centuries, with values driven by scarcity, provenance, and global demand rather than speculative hype. While prices in the fine wine market can fluctuate, they tend to avoid the extreme volatility seen in cryptocurrencies. Instead, they enjoy steady growth that outpaces inflation and provides a reliable hedge against economic uncertainty.

Volatility

Bitcoin’s price chart tells a story of rapid ascents and precipitous falls. For example, its 2017 bull run saw prices climb from £800 ($1,000) to nearly £16,000 ($20,000) only to crash to £2,400 ($3,000) the following year. Similar patterns occurred in 2021 and again in 2024, leaving investors questioning when the next downturn might strike.

Fine wine, on the other hand, avoids such dramatic shifts. Prices typically rise or fall within a controlled range, supported by consistent demand from collectors and investors worldwide.

Historical context

Cryptocurrencies are a product of the digital age, with Bitcoin gaining widespread attention only over the past decade. Its rise has been driven by speculative interest, technological innovation, and the allure of decentralisation. However, its short history leaves it vulnerable to regulatory uncertainties, technological disruptions, and shifting investor sentiment.

Fine wine, conversely, boasts a legacy that stretches back centuries. Iconic regions like Bordeaux, Burgundy, and Tuscany have long been synonymous with quality and value. Investments in fine wine are supported by an established ecosystem of producers, merchants, and auction houses. This historical grounding provides a level of security that new asset classes like cryptocurrency struggle to match.

Market performance

One of the defining features of fine wine as an investment is the importance of regional performance. For instance, Burgundy has risen 550% on average over the last twenty years, with some wines achieving returns of over 1,500%. 

The world of fine wine has its own higher risk and higher return investments but it also offers a range of reliable long-term performers. This is why building a fine wine portfolio requires expertise and careful curation. A well-diversified portfolio includes big brands but also undervalued wines and vintages from a variety of regions which can see their value rise based on demand, critic scores, age or other intrinsic factors. 

Liquidity: fast vs steady

Liquidity is another key difference between fine wine and crypto. Bitcoin can be bought and sold 24/7 on global exchanges, making it one of the most liquid investments available. However, this liquidity can exacerbate price swings, with significant moves often triggered by news events or changes in market sentiment.

Fine wine, while less liquid, offers a more controlled market environment. Secondary sales typically occur through investment companies and trading platforms, with prices reflecting a stable and growing investor base. This slower pace can be an advantage for investors seeking to avoid speculative bubbles.

Diversification and portfolio strategy

In today’s investment landscape, fine wine and cryptocurrency appeal to very different investor profiles. Bitcoin caters to those seeking high-risk, high-reward opportunities, while fine wine offers steady, long-term growth and diversification. Incorporating both into a portfolio can provide balance, but the emphasis should align with an investor’s risk tolerance and financial goals.

Fine wine also underscores the importance of expertise. A portfolio focused on iconic regions and proven vintages can deliver strong returns, with minimal exposure to the broader market’s ups and downs. As seen in the market of 2024, the best-performing wines relied on deep knowledge of regional trends and intrinsic dynamics.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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The evolution of Bordeaux’s vineyard prices: what’s behind the price tag?

  • Vineyard prices in Pauillac have risen over 700% in the last 30 years.  
  • Sauternes has faced a 90% decline during the same period. 
  • Pomerol has significantly outpaced Saint-Émilion, partly due to its compact size and luxury appeal.

The American Association of Wine Economists has released data on the evolution of Bordeaux vineyard prices from 1991 to 2023. Over this period, Bordeaux has become the centrepiece of a thriving, regulated wine investment market.

Global demand for Bordeaux wines has fueled remarkable growth, with top estates achieving iconic status as luxury brands. A 2011 valuation revealed that over 50 of Bordeaux’s leading châteaux belong to the €50 million club, with a combined market value exceeding €15 billion.

In the past two decades, Bordeaux fine wine prices have risen by an average of 200%, accompanied by significant increases in vineyard prices in its most sought-after appellations.

This article delves into the shifting dynamics of Bordeaux’s wine industry, examining their impact on vineyard prices and the contrasting trajectories of key sub-regions like Pauillac, Sauternes, Pomerol, and Saint-Émilion.

 American Association of Wine Economists Bordeaux vineyard prices

Pauillac’s extraordinary growth

Pauillac’s vineyard prices have experienced extraordinary growth over the past three decades, surging by 700.6% from €374,700 per hectare in 1991 to €3 million in 2023. The region is home to the First Growths Lafite Rothschild, Latour, and Mouton Rothschild.

When compared to other regions, Pauillac’s relatively small size – spanning approximately 1,200 hectares under vine – is a key factor contributing to its high vineyard prices. This limited vineyard area, combined with the prestige of its châteaux, creates a scarcity effect that drives up demand and valuation. Despite its compact footprint, Pauillac has managed to consistently dominate the fine wine market.

The rise of Pauillac aligns with the global increase in demand for fine Bordeaux wines, particularly during the 2000s and early 2010s, when new markets like China became major consumers. However, this growth has slowed in recent years. This could stem from market saturation, with collectors shifting their attention to other Bordeaux appellations or entirely different regions such as Burgundy and Champagne. 

The decline of Sauternes

In stark contrast to Pauillac, Sauternes has suffered a decline, losing nearly 90% of its vineyard value since 1991. Once valued at €293,000 per hectare – higher than Saint-Émilion at the time – Sauternes vineyards are now priced at around €30,000 per hectare, according to AAWE. This fall can largely be attributed to waning consumer interest in sweet wines.

The production costs associated with Sauternes, which involve the labour-intensive process of harvesting botrytised (noble rot) grapes further compound the issue. While top producers like Château d’Yquem continue to uphold the region’s reputation, the broader market for Sauternes is facing challenges due to changing consumer preferences.

Pomerol and Saint-Émilion: a tale of two trajectories

Pomerol and Saint-Émilion present an interesting comparison, with Pomerol emerging as a high-growth luxury niche and Saint-Émilion maintaining steady performance. From 1991 to 2023, Pomerol vineyard prices rose by 213.4%, reaching €2 million per hectare, while Saint-Émilion saw only a modest 14.7% increase to €300,000 per hectare. These differences can be explained by several key factors.

  1. Size and scale

Saint-Émilion spans a vast 5,400 hectares, compared to Pomerol’s much smaller 800 hectares. This sheer scale means Saint-Émilion includes a wide range of producers, from elite châteaux like Cheval Blanc and Ausone to lesser-known estates producing more affordable wines. In contrast, Pomerol’s compact size results in a higher concentration of prestigious vineyards, with fewer smaller players to dilute its overall market perception.

  1. Classification systems

Saint-Émilion’s classification system – updated every decade – categorises its estates into tiers such as Premier Grand Cru Classé A and B, and Grand Cru Classé. However, the frequent use of the “Grand Cru” designation (applied to over 60% of the region’s wines) might work against it, and partly diminish the exclusivity of this title.

Conversely, Pomerol lacks any formal classification system, allowing individual estates like Pétrus and Le Pin to dominate through their reputations alone. This lack of stratification has paradoxically bolstered the region’s image as a luxury appellation. Its reputation as a source of small-production, Merlot-dominant wines has further cemented its status as a ‘cult’ appellation among collectors and investors. 

  1. Smaller players and price dilution

Saint-Émilion’s large number of smaller, lesser-known producers contributes to its lower average vineyard price. These producers often operate outside the Grand Cru Classé system, pulling down the overall valuation of the region. In Pomerol, the scarcity of vineyards and the dominance of high-profile estates create a ‘halo effect’ that supports consistently high valuations, even for lesser-known properties.

Implications for the wine investment market

The contrasting trajectories of Bordeaux’s appellations highlight the complexity of the fine wine investment market. Pauillac’s recent plateau demonstrates that even the most prestigious regions are not immune to market saturation, while Pomerol’s steady growth underscores the enduring appeal of scarcity and exclusivity. In contrast, Sauternes illustrates the vulnerability of regions reliant on shifting consumer preferences. However, renewed efforts by producers to embrace sustainability, innovation, and rebranding may help revive interest in sweet wines and mitigate some of these challenges.

Despite fluctuations, Bordeaux’s iconic estates and global reputation remain a cornerstone of the fine wine market. For investors and collectors, navigating the nuanced landscape of vineyard prices and evolving market dynamics will be crucial to securing long-term success in this ever-changing industry.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today