Month: January 2026

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Burgundy En Primeur 2024 and the current market

Burgundy En Primeur Barrel
  • The 2024 Burgundy vintage is low volume with a classic profile
  • Informed selection of reputable domaines and appellations is essential when making purchasing decisions.
  • Burgundy wines showed signs of bounce in Q3 after steady price decline
  • The region remains a major player in the fine wine market despite shifts in Power 100 index

The 2024 Burgundy vintage is characterised by scarcity, precision, and classical elegance. A challenging growing season resulted in sharply reduced yields across the region, notably in red Burgundy wines. However, careful vineyard and winery management produced wines, albeit in smaller volumes, of exceptional quality, balance, and typicity. This is especially evident from Grand Cru and Premier Cru holdings.

This year’s En Primeur campaign unfolds against a complex market environment backdrop: previous vintages are still competing on the secondary market and fine wine pricing is showing cautious signs of stabilisation. This environment is offering collectors and investors opportunity and selectivity from the year’s best Burgundy wines.

This report examines the 2024 Burgundy vintage. It compares reds and Burgundy white wine, highlights standout domaines and appellations, and positions the campaign in a wider market context. This overview provides insights for both investment potential and enjoyment.

2024: Scarcity, vibrancy, and intensity

The defining characteristic of the 2024 Burgundy vintage is that of reduced volumes owing to a difficult growing season. Yields saw significant losses across the region, especially for red Burgundy wines. However, diligent work in the vineyard and winery resulted in wines that display a modern character with an old-school profile. The vintage is widely regarded as a year for admirers of classic, timeless Burgundy wines after a run of (with the exception of 2021) hot summers.

Chablis producer, Samuel Billaud, described the year as “a combination of 2014 (freshness and vibrancy) and 2021 (concentration and intensity of fruit).”

Climatic conditions and alcohol levels in 2024

Cool, wet conditions in spring led to coulure, resulting in reduced yields for Bourgogne red Burgundy wine. Chardonnay was not as badly affected. Spring and summer rain meant mildew and disease also posed a threat, which vignerons tried to deal with through repeated vineyard treatments where possible. Chablis was the worst affected, with yields often under 10hl/ha (usually 50hl/ha). The Côte de Nuits hovered around 15hl/ha. In the Côte de Beaune, red Burgundy grapes yields were at around 50% of typical levels. Chardonnay fared better at about 40hl/ha. Some areas, like the Mâconnais, had normal yields for Mâcon Burgundy. Lower-lying vineyards suffered more than mid-slope holdings. Localised hailstorms also added stress to vineyards. A clement late summer and a cool, dry north wind helped salvage the harvest.

  • Chardonnay’s greatest terroirs benefited from the cool, accentuating typicity and depth.
  • Pinot Noir’s low yields ultimately meant good phenolic maturity and intense ripeness.

Domaines demonstrated meticulous vineyard management and rigorous sorting to mitigate the impact of mildew. Potential alcohol levels across the vintage largely fell short of 13% abv. Some winemakers mitigated this with selective chaptalisation by half a degree. Both tartaric and malic acidities were higher than the previous year. During élevage, this resulted in softer, creamier acidity in fresh, zippy wines.

Reds vs white Burgundy wines: the essence of vintage quality

Like the previous vintage, 2024 was the year of Chardonnay, but Pinot Noirs also displayed grace, character, and balance. Many commenters noted that modern vineyard and winery methods had made finessed red Burgundy wines possible in conditions that would have written off Pinot Noir even just 25 years ago. The consensus was that the style for both reds and whites was traditional and classic, with a modern elegance.

Burgundy white wine featured:

  • Fresh acidity
  • Restrained, concentrated citrus
  • Precise minerality and structure

Grand Crus and Premier crus benefited from the cool weather conditions more than the Villages sites located on lower slopes. Standout appellations include: 

  • Puligny Montrachet wine, such as Les Caillerets
  • Chablis Grand Cru Les Preuses
  • Chevalier Montrachet Grand Cru 

Burgundy Pinot Noir is one of the recent best Burgundy years for:

  • Small quantities
  • Concentrated fruit
  • Elegant, precise profiles

The vintage’s Pinot Noir yields were greatly reduced by the weather, but the wines were classic, expressive, and understated. Carefully timed harvest and stringent sorting resulted in reds with transparency, a core of red fruit, and supple tannins. 

Notable successes include:

  • Gevrey Chambertin Les Dix Climats
  • Volnay 1er Cru Clos des Chenes

Overall, producers such as Samuel Billaud, Domaine Drouhin-Laroze, Pierre-Vincent Girardin, Domaine Y. Clerget, and Simon Colin have been praised for fresh, chiselled Burgundy wines with dynamism and terroir transparency.

Comparing 2023 vs 2024 Burgundy

Comparisons between the 2023 and 2024 Burgundy vintages are inevitable.

  • 2023: Large quantities, wide variability, precision-driven wines
  • 2024: Low volumes (notably of Burgundy red wine grapes), classic, elegant wines with concentrated fruit

Several growers and critics have noted similarities between 2024 and great Burgundy vintages for key characteristics: 2014 for its Burgundy quintessence and 2021 for its intense fruit.

Buyers should approach 2024 with a focus on appellation and domaine, rather than a broad perspective. 

Burgundy 2024 in market context

The Burgundy En Primeur 2024 campaign unfolds against a unique market backdrop.

  • The volumes of 2023 and 2024 mean that there is the potential for competition from previous vintage stock
  • Following a 5-year steady decline in prices, in Q3 2025, Burgundy showed signs of stabilisation with a slight bounce in prices
  • Out of the leading fine wine regions, Burgundy wines had the most movement in the Power 100 index, with ten brands dropping out and nine entering
  • Most climbers are mid-range wines priced under £2,000 in a movement towards prioritising Burgundy to enjoy, not solely as an investment asset
  • Top tier in the Classification Report dominated by Burgundy
  • The region retains a 25–30% share of the global fine wine market, underlining its enduring importance
  • Burgundy continues to demonstrate resilience driven by scarcity and long-term demand

Overall, the best Burgundy wine still constitutes a market juggernaut, but demand is price sensitive. Burgundy vs Bordeaux wine (the dominant fine wine region) comparisons will be accentuated by the En Primeur pricing approach. Commentators and producers alike project Burgundy prices to be reasonable despite a low-volume vintage.

Pricing strategies and producer behaviour

Understanding market conditions, many producers are flexible about their 2024 pricing approach.

Key influencers include:

  • Lower yields by themselves do not automatically justify higher release prices
  • Pricing impacted by values of back vintages of Burgundy wines
  • Producers face margin pressure, but stock inactive in the supply chain has no advantages
  • Burgundy learned that Bordeaux En Primeur overpricing in recent years reduces incentive for early buying
  • Low yields mean the best 2024 wines could be fiercely contested

More limited 2024 yields compared to 2023, sensible pricing, and lessons from Bordeaux hint that demand will be robust for the scarcest, highest-quality wines.

Competition from the secondary market

A key influence on the Burgundy En Primeur 2024 campaign is competition from the secondary market.
Well-stored top rated Burgundy wines from recent strong vintages are maturing well and available at attractive prices. Additionally, market softening has made buyers and investors less willing to purchase at any price. The options are to:

  • Secure 2024 En Primeur at fair pricing (“fair” meaning Bordeaux vs Burgundy En Primeur pricing referenced above)
  • Choose established older vintages with track records

This landscape puts pressure on producers for reasonable pricing and rewards buyers who carefully assess value across multiple vintages.

How buyers should approach Burgundy En Primeur 2024

With such low yields and varied performance across appellations and even plots, the 2024 campaign demands a selective and discerning approach rather than indiscriminate buying.

Essential takeaways:

  • Reduced volumes
  • Pressure to price according to market
  • Classic styles (reds and Burgundy whites)
  • Grand Crus and top Premiers Crus across regions in Burgundy benefited most from the cool, precise vintage
  • Signs of gradual market uptick 

Whether or not 2024 is one of the best Burgundy vintages is not of prime importance. What is critical is that, with its classic styles, low quantities, and appearance at a time when the market hints at upward correction, 2024 could present competitive opportunities for selective investors.

Burgundy’s enduring strength

Despite short-term market shifts, Burgundy’s long-term fundamentals remain robust:

  • Exceptional vineyards
  • Strong global demand
  • Enduring, prestigious cultural and historical legacy
  • Consistent scarcity at the very top tier of Burgundy wines

The 2024 En Primeur campaign puts in relief a region responding to market and climate pressures while maintaining the qualities that make good Burgundy wine such a consistently prized segment. 

Final thoughts on Burgundy En Primeur 2024

The 2024 Burgundy vintage offers a rare combination of low volumes, selective quality, and evolving pricing strategies at a moment when the fine market has signalled a bounce following pricing decline.

The finest Burgundy wine examples – particularly among the best white Burgundy – display precision, vitality, and strong value. 

Jasper Morris MW says …”a miserable growing season does not have to translate into miserable wines”, adding, “Do not boycott 2024 – there are many delicious wines which merit attention”

Neal Martin (Vinous) says: “2024 is an endlessly fascinating vintage that will enamour the small number who imbibe the fruits of much labour.”

For informed investors, the present market conditions create a strategic window to engage with wine from Burgundy thoughtfully, balancing new releases against secondary market opportunities. 

 

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today

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Types of Champagne explained

Dom Ruinart Rose Champagne bottles

Beyond the glamour of iconic Champagne brands, the category’s power and influence is found in its diversity. Each Champagne style — from cellar-worthy Vintage wines to cult Grower labels — has its own story, profile, and market behaviour. Understanding these distinctions is key for navigating one of the fine wine world’s most resilient segments.

Bullet points

  • Champagne is prestigious wine with global enduring appeal  
  • Four categories of Champagne are Vintage, NV Brut, Rosé, and Grower Champagne
  • Each segment has a unique profile and significance for consumers, investors, and collectors
  • Luxury, strong brands, scarcity, and terroir expression are features wine lovers appreciate about Champagne

Best Champagne styles

Champagne has long held a unique place in the fine wine world. This can be explained by the fact that it is both a symbol of luxury and an extraordinarily resilient wine category. Over the medium and long-term, Champagne weathers market cycles, global uncertainty, and changing consumer tastes while maintaining robust demand.

Behind the prestigious labels and glamour lies:

  • a diverse array of Champagne styles with varying structures
  • “cellarability”
  • market behaviour
  • investment profiles

Developing an understanding of types of Champagne is critical for any wine investment journey. What follows is a breakdown of the four key Champagne categories that are most significant to investors and why. These are: Vintage, Brut (Non-Vintage), Rosé, and Grower Champagne.

We look at what defines these kinds of sparkling wine and why they are important from both a drinking and Champagne investment perspective.

1. Vintage Champagne

 What is Vintage Champagne?

Vintage Champagne is a distinguished wine produced solely in exceptional years. This means that a particular Champagne sub-region’s weather conditions have been ideal, yielding fruit of excellent quality and optimal concentration. This enabled the wine to stand alone, showing the unique characteristics of the harvest. This is opposed to the practice of blending wines from across multiple years, as is typical for Non-Vintage (NV) Champagne.

Vintage Champagne requires a minimum of three years of lees ageing. Some houses age vintage cuvées for longer to enhance complexity.

Style

Since it reflects a single, outstanding year, Vintage Champagne tends to be more concentrated, structured, and complex than its NV counterparts. It displays:

  • rich textures
  • evolved fruit
  • nutty, biscuity, brioche, toasty complexity
  • good mineral definition
  • the capacity to cellar for decades

Champagne houses often regard their vintage wines as emblematic expressions of terroir and brand identity.

Why is Vintage one of the types of Champagne important for investors?

Vintage Champagne is viewed as the most consistent and reliable asset in the sparkling wine investment category. This is for the following reasons:

  • limited production: only made in the best years, and usually in much smaller quantities than NV Champagne
  • exceptional longevity: finest vintages from great champagne brands such as Krug, Dom Pérignon, Bollinger Champagne, Pol Roger Champagne and Roederer evolve over decades, resulting in steady price appreciation
  • historical price performance: Vintage Champagne has displayed some of the most advantageous compound annual growth rates in the fine wine sector, with so-called blue-chip vintages garnering above-average returns  
  •  strong demand globally: Vintage Champagne is consumed widely all around the world, creating pressure on diminishing stocks. This leads to scarcity and increases in  Dom Perignon price, for example

From a Champagne investment perspective, Vintage is the category’s backbone. It offers steady long-term growth and less volatility. These features make it an ideal place for beginner investors to start.

2. Brut Non-Vintage (NV) 

What is Brut NV Champagne?

Brut NV Champagne is the most common and one of the types of Champagne that wine lovers usually experience first (around 90% of Champagne sold is Brut).

Brut Champagne are made through blending what are called “base wines” from several different vintages. Together, they produce a consistent and recognisable “house style”. Prestige NV cuvées are especially sought-after, demonstrating house blending skill, distinct quality, and complexity with the finest fruit from across vintages. 

NV is one of the types of Champagne required to age for at least 15 months prior to release. Many producers go beyond this minimum to enhance a wine’s depth.

Style

A typical Brut NV is:

  • dry, fresh, and crisp
  • bright and citrusy
  • well balanced with delicate brioche or pastry hints
  • built for early enjoyment, but some styles lend themselves to ageing

Because NV wines reflect the house’s philosophy, they serve as an essential introduction to each brand.

Why is NV Champagne important for investors?

Usually, Brut NV Champagne is not a key focus for longer-term investment. However, it plays an important role in the broader evaluation of a house’s reputation and offers insights into wider market conditions. Here’s why:

  • brand identity/consistency: solid NV releases bolster brand confidence, especially important for great Champagne brands like Bollinger, Pol Roger, Roederer, and Charles Heidsieck
  • market demand: Prestige NV cuvées (finest blends) have become collectibles, demonstrating steady performance and rising interest from investors. Examples include Krug Grande Cuvée, Laurent-Perrier Grand Siècle
  • portfolio diversification: Prestige NV offers accessibility and can be ideal for shorter-term investment arcs
  • gateway for collectors: robust NV sales drive interest in a house’s vintage and Prestige Champagne, influencing their long-term value 

Brut NV is not a leading stand-alone Champagne investment category. That said, top prestige NV cuvées demonstrate stability and gradual value appreciation. Investors and collectors are increasingly recognising the value of this segment for building verticals that are brand-oriented.

3. Rosé Champagne

What is Rosé Champagne?

Rosé Champagne emerged as a style in the late 18th century, with Ruinart and Veuve Clicquot the first houses to produce pink sparkling wine. Wine lovers admire it for its fresh, expressive character and delicate red fruit. This Champagne can be produced in two ways:

  • blending small quantities of still Pinot Noir or Meunier into Blanc Champagne
  • the saignée method, where the pink colour comes from brief red grape skin contact

The majority of Rosé Champagnes are NV, made from a blend of multiple base wines from different harvests for a consistent, identifiable house style. Like Brut NV, this is one of the types of Champagne that is required to age for at least 15 months before release. Many houses go beyond this minimum to develop extra depth and elegance.

Style

A Rosé Champagne bottle features:

  • subtle red berry such as strawberry, raspberry, cherry
  • full, rounder mouthfeel
  • appealing hue that promotes a luxurious image
  • food-pairing versatility

For many wine consumers, Rosé Champagne has an indulgent and celebratory profile.

Why is Rosé important for Champagne investment?

Rosé Champagne has seen a rapid rise in popularity around the world, especially among younger, HNW individuals. Its position as one of the industry’s fastest-growing types of Champagne segments is paralleled by its increasing significance in the investment space. This is because of:

  • scarcity: this style requires additional production steps, needs more grape selection, and has smaller production amounts than standard Champagne.
  • luxury appeal: markets in Asia, the UK, and the US, especially, have elevated rosé to a Champagne status symbol
  • strong market performance: prestige rosés like Cristal Rosé, Dom Pérignon Rosé, and Krug Rosé regularly outperform many of their Brut counterparts
  • faster appreciation: Rosé Champagne typically appreciates in value more quickly than Brut
  • ageing capacity: leading rosé cuvées age elegantly, developing highly-valued, savoury umami depth

For investors looking for high-growth and scarcity, prestige rosé Champagnes display strong performance.

4. Grower Champagne

What is Grower Champagne?

This segment (usually labelled “RM” meaning récoltant-manipulant) is one of the region’s most exciting types of Champagne. The term encompasses producers who cultivate their own fruit and make Champagne from such vineyard holdings. These tend towards small, artisanal, often family affairs that cultivate single villages or specific parcels.

They contrast with big houses (NM, or négociant manipulant) that use multiple growers from across the region to source their grapes.

Style

Grower Champagnes are:

  • terroir-driven, expressing a sense of place
  • distinctive and full of character
  • produced in small quantities

Leading examples of Grower Champagne names include Egly-Ouriet, Selosse, Cédric Bouchard, and Ulysse Collin.

Why is Grower Champagne important for investors?

Grower Champagne has a unique profile, which has led to this sparkling wine’s rise in the fine wine world. By extension, this elevation is influencing its status in the Champagne investment world for the following reasons:

  • scarcity: most growers produce minuscule quantities
  • cult status: demand for Champagne with precise terroir identity is on the rise
  • market recognition: top grower producers are achieving impressive secondary market footprints, with steep year-on-year appreciation
  • premiumisation: Grower Champagne resembles Burgundy’s signature approach of single-vineyard, terroir-driven wines

Grower Champagnes brings a boutique, diversifying slant to a portfolio, offering a contrast to the market behaviour of large-volume houses. They’re ideal for investors who appreciate scarcity, craftsmanship, and terroir purity. 

Final thoughts: The enduring appeal of different types of Champagne

A number of factors position Champagne as a compelling wine investment category. These are:

  • reliable global consumption
  • strong brands
  • strict production regulations for quality guarantee
  • ageing capacity
  • growing scarcity of older vintages
  • luxury demand

Whether building a diversified portfolio or focusing on targeted, high-performing cuvées, an understanding of various types of Champagne  is essential for informed investment. This sparkling wine’s styles collectively represent a resilient, robust, and rewarding segment of the fine wine investment space. 

FAQs

How should an investor think about the best Vintage Champagnes?

Vintage Champagne from leading houses forms the cornerstone for long-term investment. This category features historically proven returns, consistent ageing trajectories, global liquidity, and relatively low volatility.

How should an investor approach Prestige Rosé?

This Champagne category is a high-growth luxury segment offering excellent price arcs. It is characterised by robust international demand, small production, and impressive long-term appreciation.

What’s the ideal investment strategy for Grower Champagne?

Grower Champagne is a boutique segment with cult followings and an appeal driven by scarcity and a distinct identity. It is gaining traction because of its very limited amounts and how it offers the opportunity for diversification and early positioning for emerging iconic names.

What’s the best way to approach NV Brut Champagne?

Although typically secondary to Vintage or Rosé Champagne for long-term horizons, Brut NV represents a good gauge of house reputation. Prestige NV cuvées can display solid performance for short to medium-term investment.

The most expensive Champagne brands

The table below shows the most expensive Champagnes, with prices per case, according to Wine Track data. For more information on performance and scores, please visit Wine Track.

Most expensive Champagne brands table

Looking for more? See also WineCap’s Champagne Regional Report.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today

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Fine wine market starts 2026 on firmer footing

Bordeaux fine wine bottles 2026
  • The fine wine market has closed 2025 on a positive note, with prices rising for four consecutive months.
  • Despite improving momentum, fine wine prices remain close to five-year lows, creating buying opportunities. 
  • Market broadening is a defining feature of rising markets, and 2026 is likely to mark the early stages of this transition.

After three years defined by correction, caution and recalibration, the fine wine market enters 2026 in a notably stronger position. Prices have stabilised, liquidity has improved, and demand is beginning to broaden – all signs that the market has moved beyond its most challenging phase and is laying the foundations for a sustainable recovery.

While it would be premature to describe the current environment as a full rebound, the early months of 2026 mark the firmest starting point the fine wine market has seen since 2022. For investors with a medium- to long-term horizon, this combination of stabilising prices and still-attractive valuations presents one of the most compelling opportunity windows in several years.

A firmer start to the year than at any point in the past three years

In our final article of 2025, we examined the performance of Bordeaux, Burgundy and Champagne – the three most important fine wine regions for investors – and highlighted pockets of growth across each. Crucially, that momentum has not faded with the turn of the calendar year.

Fine wine prices have now risen for four consecutive months, closing 2025 on a positive note and carrying that strength into early 2026. This sustained improvement matters. Rather than a short-term technical bounce, it signals a market that is beginning to find equilibrium after a prolonged period of repricing.

Key indicators suggest the market is now operating on firmer footing:

  • Prices have stabilised after reaching five-year lows
  • Liquidity has improved across leading regions and producers
  • Buyers are returning with greater confidence and selectivity
  • Multiple regions are now participating in early recovery trends

Taken together, these developments point to a healthier, more balanced fine wine market entering the new year.

Buying opportunities remain as prices hover near five-year lows

Despite improving momentum, fine wine prices remain close to five-year lows across many regions and vintages. Historically, this late-stage downturn phase – when prices stabilise before rising meaningfully – has offered some of the most attractive entry points for long-term investors.

Importantly, recovery does not begin with uniformly rising prices. Instead, it starts with price consolidation, followed by gradual gains concentrated in the most liquid and well-recognised segments of the market. That is precisely the pattern emerging today.

For investors, this creates a rare alignment of conditions:

  • Valuations remain compelling
  • Downside risk has diminished compared to previous years
  • Demand is rising without speculative excess
  • Portfolio construction can prioritise quality and value

Rather than signalling missed opportunity, the current environment suggests that disciplined, data-driven allocation remains well-timed.

Demand is rising and signs of recovery are becoming clearer

Demand has strengthened steadily since the second half of 2025, with improving sentiment evident across both private collectors and wealth managers. While activity remains selective, confidence has clearly returned.

Several regions have already begun to turn:

  • Champagne has benefited from strong global recognition, accessible entry points and consistent liquidity
  • Bordeaux has stabilised, particularly in older vintages and First and Second Growths
  • Burgundy continues to demonstrate resilience driven by scarcity and long-term demand
  • Tuscany and the Rhône have seen renewed interest as investors look beyond the most concentrated names

This multi-regional participation is an important signal. Recoveries that are confined to a single region tend to be fragile; recoveries that broaden tend to endure.

Momentum from late 2025 has been sustained

One of the most encouraging developments is the continuity of momentum. This matters for two reasons. First, it suggests that buyers are responding to fundamentals rather than short-term catalysts. Second, it indicates that confidence is building gradually, allowing the market to recover in a measured, sustainable way.

Sustained momentum also reinforces the importance of patience. Fine wine recoveries rarely follow sharp, V-shaped trajectories. Instead, they evolve through phases of stabilisation, selective appreciation and eventual broadening.

The case for market broadening in 2026

Market broadening is a defining feature of rising markets, and 2026 is likely to mark the early stages of this transition.

During periods of falling or uncertain prices, demand tends to narrow. Investors concentrate on the most established names, mature vintages and highest-liquidity wines. This was a defining theme throughout much of 2024 and 2025 global wine investment trends.

As confidence improves, the opposite dynamic emerges:

  • Buyers begin to search for relative value
  • Secondary regions and vintages re-enter consideration
  • Portfolios become more diversified
  • Opportunity expands beyond a small group of blue-chip wines

In 2026, this process is likely to unfold gradually, with selective broadening, supported by brand strength and the search for value.

Tariffs and the macro backdrop: a potential catalyst

Another factor shaping early 2026 sentiment is the evolving global trade environment. Tariffs remain under review by the US Supreme Court after lower courts deemed them illegal. While outcomes remain uncertain, the broader implications extend well beyond fine wine.

Should tariff pressures ease, the effects could ripple across global markets:

  • Improved trade clarity
  • Increased capital availability
  • Stronger investor confidence
  • Renewed appetite for alternative assets

In periods when liquidity improves and uncertainty recedes, portfolio diversification tends to increase. As a top-performing collectible and passion investment, historically, fine wine has benefited from such shifts. 

Fine wine remains the most in-demand collectible

According to the WineCap 2025 Wealth Reports, fine wine is the most in-demand collectible asset among wealth managers and financial advisers, outperforming art, watches, whisky and luxury handbags.

Several factors continue to underpin this appeal:

  • Proven long-term performance
  • Increasing market transparency
  • Global liquidity and established secondary markets
  • Growing acceptance within diversified portfolios

Fine wine’s evolution from passion asset to mainstream alternative investment has been gradual, but it is now firmly established.

Looking ahead: The 2026 Wealth Report

As the market enters this next phase, attention will increasingly turn to how wealth managers and financial advisers are adapting their allocation strategies. WineCap’s upcoming 2026 Wealth Report will examine these shifts in detail, exploring how fine wine is being integrated into portfolios amid changing economic conditions.

Early indications suggest that fine wine’s role as a diversification tool is strengthening, supported by improved data access, transparency and liquidity.

A healthier starting point for 2026

The fine wine market enters 2026 at a point where prices have stabilised, demand is rising, and opportunity is broadening. For investors, this marks a healthier phase of the cycle. After three challenging years, the market is finally positioned to move forward on firmer footing – and for those willing to act selectively, the early stages of recovery often prove the most rewarding.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.