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The Biggest Wine Investment Trends in 2022

The fine wine market has seen immense growth and broken numerous records in the past year – here we outline four of the biggest wine investment trends to watch in 2022.

Bordeaux investment wines

Bordeaux remains the most important region for investable wines globally. It attracts the greatest liquidity, meaning that its wines, particularly the classified Growths, see consistent levels of trade. Bordeaux is a staple in most investment portfolios, and the annual En Primeur campaign draws attention from collectors and trade year after year.

2022 sees the launch of the 2021 vintage, which critics have largely claimed exceptional for dry and sweet white wines. Many of the new releases offer great value for money but there is also a plethora of exceptional older vintages like 2019 which are already enjoying serious price growth. A category to watch this year is the second wines of the First Growths, which benefit from the same technical expertise as the Grand Vin but represent a lower-priced alternative. These wines tend to deliver some of the biggest return on investment.

Strong competition from Burgundy

On the global fine wine market, Burgundy has emerged as Bordeaux’s strongest competitor. For the first time in 2022, Burgundy has even taken a greater share of the UK fine wine market than Bordeaux. Demand is greater than ever but so are allocations.

Driven by scarcity, early investors in the sector have seen increases of over 2,000% in some wines. Over the past two decades, Burgundy’s leading index, which tracks the price performance of the 150 most sought-after wines, has risen over 740%. Today, the trend is to seek value – and stock – within Burgundy’s appellations, as the region continues to give investors reasons to want more.

Vintage Champagne 

The start of the year was all about bubbles. Vintage Champagne led the charts in our Q1 wine market report – a trend that is set to continue. Looming shortages due to the 2021 grape harvest, which was one of the smallest on record, have only increased global demand and pushed up prices. Consistent returns, stability, brand appeal and unparalleled distribution are just few of the other reasons why Champagne is very much in vogue in 2022.

The rise of other wine investment regions

The ongoing broadening of the fine wine market means that there are plenty of investment opportunities to discover outside the aforementioned French regions.

One such example is California. A string of good vintages in the past decade and high critic scores have elevated the region’s share of the fine wine market from just 0.1% to 7.6% over the past decade – a theme that is set to continue.

Italy is another success story. More Italian regions outside the pillars of Tuscany and Piedmont are delivering value and stable returns.

Want to discuss these wine investment trends in more detail with an expert? Schedule a call with one of WineCap’s investment advisors.

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The Wine Investment Market: What You Need to Know

The wine investment market is characterised by its stability, increased diversity and high returns, which are particularly valued when traditional markets underdeliver.

Long considered a niche, the global fine wine market has considerably grown in size over the past two decades and has attracted more and more investors. This, in turn, has contributed to greater price transparency (making it easier to discover the price of a wine) and market liquidity (making it easier to sell it), which have facilitated the trade of fine wine. The more wines that have been in demand, the more prices have risen, creating something of a virtuous circle.

But the fine wine market is not without its intricacies. Below we examine the importance of market data, the returns you can expect from wine investment and the reasons why the market is growing.

What is the ROI on wine?

Fine wine prices are currently at record levels so there is arguably no better time to be involved in the wine investment market. The globally recognised Liv-ex Fine Wine 100 index, which monitors the price movement of the 100 most sought-after fine wines in the world, has risen 307% over the past two decades. The broader Liv-ex 1000 index, which tracks 1,000 wines from around the world, has seen even greater returns: 361% since its conception in 2003.

Individual wines have risen by different amounts, like the First Growth Château Mouton Rothschild 2000, which has appreciated over 800% in value since release, or Domaine de La Romanée-Conti Romanée-Conti Grand Cru 2010 – up by over 1,000%. Such rare fine wines impress with their stellar performances, but there are other more widely available alternatives that can deliver your desired return on investment (ROI). There are currently over 12,000 different wines that can be considered investment worthy.

While ROI is dependent on the wines you choose to invest in, there are additional factors such as provenance, storage and the time of buying and selling that will affect your profits. Reliable market data can help you make informed investment decisions.

Is wine a risky investment?

Wine is a low-risk investment. Physical assets like fine wine are stable sources of value in times of uncertainty. While stock markets can crash and share prices can collapse overnight, tangible assets do not cease to exist. As a low-volatile investment, fine wine delivers stability and consistent returns. It is a proven way to strengthen and diversify an investment portfolio. Additionally, wine is not reliant on a single economy and it can be traded internationally.

Fine wine also tends to perform well in inflationary environments due to its inherent tangibility and scarcity. It is a combination of investment and luxury good, which benefit from rising global wealth.

Is wine a good investment? 

Fine wine has a proven track record as an investment. A quick look into the history of the fine wine market shows how it has delivered stability and returns during the 2008 financial crisis, Brexit, the Covid-19 pandemic and other global events that have shaken equities.

As a passion investment, fine wine benefits from global demand. Wine is, after all, one of the oldest beverages in the world and its appeal has never waned. Its inherent value only adds to the strength of the fine wine investment market.

Interested in speaking to one of WineCap’s investment experts, now you know the wine investment market’s fundamentals?

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5 Ways Fine Wine Investments are Good for the Environment

When it comes to fine wine investments, the environment probably isn’t the first thing that crosses people’s minds. We’ve taken a closer look at why, we believe, it should be reconsidered as an Environmental, Social and Governance (ESG) or Socially Responsible investment.

With ESG, alcohol is usually one of the first asset classes to get screened out[1]. Interestingly, this could stem from the Quaker movement, who first started the trend of ethical investing about three hundred years before it became mainstream[2]. This famously teetotal religion encouraged investing, but only if it toed the holy line. In the late twentieth century, other investments came under fire too, especially those which profit from war. Today, it’s generally accepted that investments in alcohol, pornography, gambling, and weaponry cannot be “ESG”[3].

But is this approach a little sour? Especially when you can find the likes of British American Tobacco, McDonalds, Coca-Cola, PepsiCo, British Petroleum, Phillip Morris, ExxonMobil and more featured on popular ESG funds[4]? How could fine wine possibly be worse for the environment than junk food or oil companies? And is it time to reset the dial and realise the true environmental potential of this asset?

Here are five sobering reasons why fine wine should be reconsidered as an ESG investment: 

1. Vineyards are a carbon sink

A rugby-pitched-sized area of vineyard soaks up a respectable 2.84 tonnes of carbon every year[5]. For context, three of these plots would balance out what the average Brit emits annually[6]. Unlike most other ESG investments today, this off-setting is a natural and intrinsic part of the business model of wine-making. It’s not an ‘extra’. This is no ESG stunt or short-term project.

Supporting the healthy growth of plants is essential to the production of winemaking. There are precious few investments which literally grow on trees and soak up carbon as part of their day-to-day functioning.

2.   Soil quality can be enhanced through fine wine

What’s more, vineyard managers who mulch or compost their old or unused vines (rather than burn them) can save an additional 4.5 tonnes of carbon[7]. As well as helping to mitigate climate change, this also raises the quality of the soil, which is great news for local ecosystems too.

Soil degradation is hot on the radar for concerned environmentalists. Around a third of the planet’s land is damaged from intensive farming[8]. And, alarmingly, fertile soil is being lost at a rate of 24 billion tonnes a year[9]. Sustainable vineyards provide a welcome respite against this concerning environmental damage.

3.   Organic wine production supports pollinators

Vineyards can also offer welcome sources of nectar for pollinators, like bees. These tiny creatures are vital for our planet and well-being. It’s estimated that one third of all our food is thanks to the humble pollinator moving from plant to plant and spreading seeds along the way[10]. Sadly, over the past decades, irresponsible agriculture, overzealous pesticides, and the loss of wild meadows have seen these essential creatures fall into steep decline.

Organic or pesticide-free vineyards – often one of the hallmarks of fine wine – helps bees and other pollinators get back on track. Small flowers bud around the vines as by-products, and split grapes provide rewarding sweet juice for the hungry invertebrates. Some wineries are now planting more native shrubs around vineyards to further support pollinators[11].

4.   Fine wine fights back against single-use plastic

Plastic is fast becoming a dirty word – and especially single-use plastic. Even 400 years after it’s thrown away, this packaging will not have biologically degraded[12]. As activists and environmentalists call for an end to this era, fine wine could help carve out a new way forward. Unlike disposable plastic, fine wine glass bottles are something to be treasured.

What’s more, glass has a much higher recycling rate than plastic alternatives, and unlike plastic it can be 100% recycled.[13] Although glass is by no means a perfect solution, it seems to be a better way forward than many other “ESG” junk food, soft drink or oil companies are offering. Fascinatingly, some wineries are even experimenting with light-weight glass and even cardboard bottles as we type[14]. Watch this space!

5.   Vineyards help fill rocky terrain and hills with plants

As anyone who spent a youthful summer picking grapes will be able to tell you, it was more of a work-out than expected! This is because the knee-high vines are usually grown on steep sunny hills and even over rocky terrain.

While this may be strenuous on the hamstrings, it’s great for using up space wisely. Vineyards often voyage up mountains and valleys to face the sun. This helps to fill up otherwise unsuitable stretches of hillside with plants and flowers.

The higher altitude also acts as a natural pesticide, making it much easier to create organic wines. What’s more, these vineyards are also less likely to catch and spread grape diseases[15], adding yet another environmental benefit to the investment.

… Is it finally time to consider fine wine as a sustainable investment?

As assets go, wine is one of the least carbon-intensive. As WeForum recently pointed out[16], you’d have to drink a bottle of wine every single day for three years for it to have the same impact as a single London to New York flight.

The fundamental business of creating wine is so intrinsically sustainable that most of its emissions come from just the packaging [17] and tourism[18]. And winemakers are keen to cut these down! Every day, we’re seeing more and more environmental initiatives coming from the industry. From renewable energy to sustainable wine tours, there’s a vast range of bright and brilliant programmes coming into the mainstream.

So, is it time to start considering fine wine as a viable environmental investment? We believe so.

If you’d like to learn more about the fascinating world of wine investments, download our complimentary guide.

 

[1] Source : UN PRI

[2] Source : The Ethical Partnership

[3] Source : UN PRI

[4] Source : HD Investment Content

[5] Source : Wine GB

[6] Source : Wine GB

[7] Source : Wine GB

[8] Source : United Nations

[9] Source : United Nations

[10] Source : Our World in Data

[11] Source : Forbes

[12] Source : National Geographic

[13] Source : Sustainable Jungle

[14] Source : Beverage Industry Enthusiast

[15] Source : Olive Magazine

[16] Source : We Forum

[17] Source : UPMRAFLATAC

[18] Source : The Conversation

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Fine Wine Investment Tips

If you’re considering fine wine investment, here are some tips to help you get started.

How to get the right information?

It is important to do your own research and stay up-to-date on fine wine investment trends but where do you get started?

Looking into wine types, growing regions and brands is a useful first step. Researching average prices for the wines you want will help you make sure you are being quoted a reasonable price when you come to buy them. Nowadays there is a wealth of pricing data online for investors to navigate.

Meanwhile, regional fine wine investment reports and vintage overviews can help you understand the fine wine market in more depth. WineCap’s Academy provides a resource on producers and their wines so your knowledge grows, as your portfolio does. News websites like The Drinks Business, Decanter, Bloomberg, and the Financial Times, regularly cover topics related to fine wine investment. Critical coverage can also help you navigate the world of fine wine and inform your investment decisions.

Regularly researching the fine wine market and identifying emerging trends will help you find the best investment opportunities available.

Should I use a wine investment company?

Wine investment companies have years of experience dealing with the fine wine market and its intricacies. Relying on the latest digital innovations, wine investment experts can share their unbiased knowledge with you and advise you on the best wine investments. WineCap’s unique proprietary technology analyses over 400,000 wine prices a day to identify buying and selling opportunities across the global market.

Working with a reputable fine wine investment company helps you get the wines that you want. WineCap has access to the top investible allocations and an extensive portfolio of wines stored in secure government bonds.

While it is possible to conduct your own research, find your own storage and buy your selected wines, investing in fine wine through a trusted specialised company saves you time and money.

Looking for a wine investment guide? 

Our Fine Wine Investment for Beginners guide can help you get started. The guide provides an overview of the fine wine investment market and how it works in practice. It also outlines the wine investment process in four simple steps.

Get started now you’ve discovered these top fine wine investment tips. Speak to one of WineCap’s advisors to find out more about next steps.

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Investing in fine wine: What do you need to consider?

In this article, we outline the key things you need to consider when investing in fine wine. Experts like the team at WineCap can help you make informed decisions and build a strong, diversified fine wine portfolio.

Is wine investment a good idea?

Wine investment is a proven way to strengthen and diversify a portfolio. As a tangible asset with historically low volatility, fine wine investment behaves differently from mainstream markets. When traditional assets such as equities or bonds decline, fine wine tends to hold steady thanks to its scarcity, global demand, and long-term drinking windows.

Fine wine has delivered consistent growth over the past 30 years. As bottles are consumed, supply falls and prices can rise. For investors seeking stability and low correlation, fine wine can be a good investment and a powerful portfolio diversifier.

UK investors also benefit from favourable tax treatment. Wine held for investment is usually exempt from capital gains tax, which adds another advantage to the asset class.

How much should you invest?

Fine wines are a luxury commodity, and depending on region, producer reputation, and scarcity, prices can vary widely. Most people start with around £5,000–£10,000, which is generally enough to build a balanced and worthwhile entry-level portfolio. However, there are a range of options. Your starting figure should reflect your broader financial goals and the timeframe over which you plan to invest.

Setting a budget early helps narrow your focus and ensures your portfolio includes wines aligned with your objectives – whether you’re looking for long-term appreciation, shorter holding periods, or a mix of both. As you gain confidence, you may choose to scale up your investment or diversify further.

Which are the best wines for your portfolio?

Once you have set your budget and determined your goals, the next step is selecting the right wines. The final value of any bottle will be influenced by factors such as region, producer, vintage quality, grape variety, critic scores, and overall market demand.

Working with a trusted wine merchant or investment expert simplifies this process. WineCap’s relationships with négociants, wholesalers, and private collectors provide access to some of the world’s most sought-after wines – bottles that are often difficult to source elsewhere. Our proprietary technology analyses over 400,000 wine prices every day, identifying undervalued opportunities and highlighting when to buy or sell your wine for maximum returns across the global market.

This data-driven, unbiased approach ensures that your fine wine portfolio is built on informed decisions rather than guesswork, helping you stay ahead of market trends.

How will you store your wines?

Correct storage is essential for protecting the value of investment-grade wine. Long-term cellaring requires a cool, dark, humidity-controlled environment with minimal temperature variation. Without these conditions, wine quality can decline and lose value.

For investors, professional bonded storage is the gold standard. A bonded storage facility is an HMRC-approved warehouse where wines are stored securely without paying VAT or duty. These facilities offer full traceability and guarantee provenance. Buyers pay more for wines stored under bond because the conditions support long-term quality.

When you decide to sell, well-stored wines with clear provenance attract higher prices and more buyer interest.

Fine wine and the wider alternative assets landscape

Fine wine stands alongside other alternative assets such as art, classic cars, and rare watches. It appeals to investors who want tangible holdings with a clear story, not just entries on a screen. As demand for luxury goods has grown worldwide, the case for fine wine has strengthened.

The global wine market has also become more transparent and data-driven. Over the past 12 months, more investors have used pricing tools, critic scores, and market analysis to guide decisions. This shift encourages a more informed and disciplined investment approach.

For many, fine wine offers something unique. It combines the financial appeal of an alternative asset with the cultural and emotional value of owning great bottles.

Q&A: Quick answers to common wine investment questions

Q: Is fine wine a safe investment during market downturns?
A: Yes. Fine wine often remains stable when mainstream markets fall because its value depends on scarcity and global demand, not stock market movements.

Q: How long should I hold investment wine?
A: Many wines benefit from a holding period of at least 5–12 years, depending on the region, producer, and vintage.

Ready to embark on your fine wine journey? Whether you’re building your first collection or expanding an existing one, WineCap’s expert team can guide you through every stage of the process – from selecting wines to storage, market timing, and eventual resale.

Frequently Asked Questions (FAQs)

What is a fine wine portfolio?
A fine wine portfolio is a collection of investment-grade wines chosen for long-term financial growth, stability, and diversification.

Does fine wine qualify as a luxury good?
Yes. Fine wine is considered a luxury good, and global demand for luxury categories continues to support long-term price appreciation.

Schedule your free consultation with one of WineCap’s investment experts to find out the next steps.

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What are the benefits of investing in fine wine?

Fine wine has evolved from a niche passion into a recognised alternative investment asset, attracting collectors, high-net-worth individuals, and professional wine investors alike. While many are initially drawn in by the romance and heritage of wine, the financial case for buying wine for investment is compelling in its own right.

Unlike traditional financial markets, fine wine offers a combination of strong historical performance, low volatility, and tangible value. It also benefits from unique structural factors – finite supply, rising global demand, and favourable tax treatment – that are rarely found together in other asset classes.

Below, we explore seven key reasons why fine wine deserves serious consideration as a long-term investment and portfolio diversifier.

A high-performing asset class

Fine wine has been one of the strongest-performing alternative assets over the past three decades. Since January 1988, the compound annual growth rate of leading fine wine indices has averaged around 12.6%, outperforming many mainstream assets over the long term.

Notably, fine wine has demonstrated resilience during periods of market stress. During the Covid-19 pandemic, while equities experienced sharp volatility, fine wine prices continued to rise. In 2021, the fine wine market delivered record-breaking performance, surpassing global equity benchmarks.

Even more recently, the contrast remains striking. Over the past year, the Liv-ex 1000 index – the broadest measure of the fine wine market – rose significantly, while major indices such as the FTSE 100, S&P 500, and Nasdaq either lagged or declined. For long-term investors seeking steady appreciation rather than short-term speculation, fine wine has proven its credentials.

Tangibility and intrinsic value

One of fine wine’s most attractive features is its tangibility. Wine is a physical, tangible moveable property – often referred to legally as a chattel – rather than a paper asset or digital entry.

Unlike shares or cryptocurrencies, fine wine does not disappear in a market crash. It exists independently of financial systems, monetary policy, or central bank decisions. This intrinsic value places it in the same category as other tangible assets such as art or property, but without the high maintenance costs, regulatory burdens, or reliance on a single national economy.

Additionally, fine wine is globally traded through established wine merchants and international exchanges, making it far more liquid than many people assume.

A stable, low-risk investment

Fine wine has historically exhibited low volatility compared to equities and commodities. Prices tend to move gradually rather than reacting sharply to short-term news or sentiment.

As a physical asset with proven demand, fine wine has also acted as an effective hedge against inflation and economic uncertainty. During periods of rising prices or recession, investors often rotate into real assets with limited supply – an environment in which fine wine has consistently performed well.

For investors prioritising capital preservation alongside growth, this stability is a key advantage.

Finite supply and rising demand

Investment-grade wine is fundamentally scarce. Each wine is produced in limited quantities, tied to a specific vintage, and subject to strict production rules. Once bottled, supply can only ever decline as wines enter their drinking windows and are consumed.

At the same time, demand continues to grow. The global fine wine market has expanded beyond its traditional European base, with increasing participation from Asia, North America, and emerging wealth centres. This imbalance – finite supply paired with rising demand – is a powerful driver of long-term price appreciation and is relatively unique within the wine industry.

An effective portfolio diversifier

For investors looking to diversify their portfolios, fine wine offers a compelling solution. Numerous studies have shown that fine wine prices have little correlation with traditional financial markets such as equities and bonds.

This low correlation means that when stock markets fall, fine wine often holds steady or even appreciates. As a result, wine investors use fine wine to reduce overall portfolio risk while maintaining return potential.

In an era where traditional diversification has become harder to achieve, alternative assets like fine wine are playing an increasingly important role in long-term wealth strategies.

Tax efficiency and CGT exemption

Fine wine also benefits from favourable tax treatment in many jurisdictions. In the UK, most fine wine qualifies as a “wasting asset” with a predictable life of less than 50 years, making it exempt from Capital Gains Tax (CGT) when sold.

This wasting asset exemption – sometimes referred to as the chattels exemption – means that when investors sell their wine, gains are typically exempt from CGT. Importantly, fine wine is also not subject to income tax, provided it is held for capital appreciation rather than trading as a business.

While fortified wines may fall outside this exemption due to their longer lifespan, the vast majority of investment-grade wines benefit from this tax-efficient structure, allowing investors to retain more of their returns over the long term.

Passion investment

Finally, fine wine occupies a rare space where financial return and personal enjoyment intersect. Many wine investors are drawn to the market through their interest in wine itself, only later recognising its investment potential.

Unlike most assets, fine wine offers a unique optionality: you can buy, hold, sell your wine – or drink it. Even in the unlikely event that market conditions change, the asset still delivers intrinsic enjoyment, reinforcing its appeal as a passion investment.

Working with a reputable wine merchant ensures proper storage, authentication, and market access, allowing investors to participate professionally while remaining connected to the culture and heritage of wine.

Final thoughts

Fine wine is no longer simply a collector’s indulgence. It is a proven, long-term investment asset with a strong track record, tangible value, low volatility, and compelling tax advantages. For those looking to diversify their portfolios, protect wealth, and invest in something with real-world substance, buying wine for investment offers a rare combination of performance and pleasure.

As global demand continues to grow and supply remains finite, fine wine’s role in sophisticated investment portfolios is only set to expand.

Ready to get started now you know more about investing in wine? Speak to one of WineCap’s investment experts to discover the next steps on your wine journey.

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Seven Delicious Reasons to Invest in Fine Wine

As alternative assets go, fine wine is one of the most vibrant and exciting on the market. Not only does it add depth and passion to an investment portfolio, but it can deliver extraordinary returns too. Experts recommend allocating between 1 – 2% of an overall portfolio to this intriguing asset class[1]. And among the super wealthy high net worth individuals, the proportion is anticipated to be even higher[2].

Here are seven compelling benefits to consider investing in fine wine:

1.   Impressive potential for returns

Investors should always remember that there are no guarantees, and historical returns do not mean future ones. But it’s hard to ignore the impressive and steady performance of the fine wine markets.

Overall, the fine wine market has enjoyed a compound annual growth rate (CAGR) of 12.6% since 1988[3]. Another report by Knight Frank that fine wines had increased in value by a staggering 127% over the past decade[4]. And it’s showing no signs of slowing. Already within the first months of 2022, fine wines outperformed all other major markets, except commodities[5]. What’s more, experts are optimistic for the future. Burgundy wines and Champagne have particularly flourished over recent months. And – as adverse weather and climate change impacts the creation of new wine[6] – these vintages are likely to become ever more sought-after.

2.   Powerful inflation-beating properties

Today’s market is overheating. And as central banks frantically increase interest rates in a bid to slow down inflation, it shows no sign of cooling. In May 2022, the Bank of England warned Britain to brace itself for inflation levels to rise above 10% – the highest since 1988[7]. This leaves traditional stocks and bonds investors feeling nauseous. The markets are staggering, with cash and debt instruments on the edge of plummeting.

Meanwhile, those assets such as gold, art or fine wines which have inflation-beating properties are in demand. This could make it an excellent choice for concerned investors.

3.   An exceptional diversifier

Nobel Prize laureate, economist Harry Markowitz famously quipped that diversification is the only “free lunch” in investing[8]. This is the process of spreading wealth across many different investments to take advantage of market opportunities while shielding against turbulence. Diversification doesn’t just mean investing in different asset types, sectors, or geographical locations though. Crucially, it also means investing in assets with different income sources and value drivers. Or to put it another way, the value of some assets should be uncorrelated to the stock market.

This is often a stumbling block for investors. How can you invest in an asset that’s uncorrelated or even negatively correlated to the stock market? Whether it’s tech companies in the US, or renewable energy plants in Europe, most assets are all impacted by the same market events. However, fine wine is different. The value of fine wine is determined by a completely unrelated set of criteria to publicly-traded stocks or bonds.

Some of these value-drivers are unique to the bottle. The wine-making technique, region, weather, year, packaging, storage, age and more all play a part. While the supply and demand factors are generally kept within a niche and exclusive circle of connoisseurs. This makes fine wine a truly exciting diversifier, akin to art. During the 2020 pandemic and recession, for example, the value of fine wines increased by a whopping 13%[9]. This highlights a powerful negative correlation to the wider market performance.

For forward-thinking investors, fine wine could just be the strategic hedge against market volatility they’ve been looking for.

4.   A refreshingly tangible investment

In a world filled with bitcoin, the metaverse and crypto-assets, an investment you can touch is a breath of fresh air. Physical assets like gold, property, or fine wines can feel extremely reassuring during periods of market turbulence – which becomes reflected in their value.

Tangibility is one of the most significant benefits and differentiators of fine wine as an asset. While the costs of storage and insurance can eat into returns, it’s a small price to pay for the durability of the asset. After all, companies can collapse, rendering their shares and stock options useless. Inflation can eat away at cash or debt. And companies or governments can default on their loans, and file for bankruptcy. Electronic shares are only real if they exist on a screen.

But, regardless of the economy outside, a premium bottle of fine wine still be there. It will still be a desirable and solid asset which becomes better and rarer over time.

5.   Fine wine is exempt from Capital Gains Tax

Fine wine falls into a curious tax bracket. As it is deemed by the HMRC to have a useful economic life of 50 years or less, it’s known as a “wasting chattel” or a “wasting asset”. While this may not sound flattering to the purveyors of fine wines, this unsightly name is really a blessing for investors. It means returns from these assets are free from costly Capital Gains Tax (CGT) – currently set at 20% for all annual income after £12,300.[10] This is a major benefit of fine wines and can seriously boost returns for investors.

If the wine is considered to have a life of more than 50 years, some CGT may apply, but it’s still somewhat shielded from the full hit. Tax is payable only for returns of more than £6,000. This is a significant perk for investors which could more than compensate for storage and insurance costs. Find out more about fine wine taxation.

6.   More room for price negotiation

More than one million trades[11] are made on the London Stock Exchange every single day. With so many people jostling to buy and sell shares, this makes the public investment markets extremely efficient. Whatever price a stock has at any moment of time is probably exactly what it’s worth, according to thousands of investors. Because of this, it’s almost impossible to get a bargain in the short-term. Instead, investors need to buy at a pre-determined price and wait until the asset appreciates or depreciates.

With fine wine, the process of buying and selling is completely different. And unless, you’re investing with an index fund or something similar, you’ll likely find yourself at exclusive auction houses or negotiating a sale privately. Just like buying a property or bidding online, this opens the possibility of getting a better price than you expected.

7.   Support a much-loved industry

It’s no coincidence that fine wines are known as “passion assets”. Investors who want to do more than simply generate financial returns often turn to this unique world because of its vibrant industry and exclusive inner-circle.

Being part of this group of investors means supporting a sector steeped in history and culture. It means putting value on true quality and appreciating some of the finest craftsmanship in the world. It is the only asset class that you can sip and savour, bringing exquisite flavours and exceptional taste to your portfolio.

Interested to learn more …?

Incorporating fine wine into a diversified investment portfolio could be a tasteful way to; boost returns, enhance diversification, shield against inflation, benefit from tax perks and even support an industry steeped in culture. If you’d like to learn more about the fascinating world of wine investments, download our complimentary guide.

 

[1] Source : Honest Grapes

[2] Source : Alt Class

[3] Source : Liv-ex

[4] Source : Knight Frank

[5] Source : Liv-ex

[6] Source : The Drinks Business

[7] Source : The Guardian

[8] Source : NetWealth

[9] Source : Knight Frank

[10] Source : HMRC

[11] Source : Statista

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Burgundy Regional Report

Our Burgundy Report delves into the fundamentals of this fascinating region, including its investment market and key players.

There is a long-held maxim in the wine trade: no matter where a wine lover starts, they end up in Burgundy. The same increasingly applies to investors.

Burgundy’s appeal lies in its contradictions. It is the most romantic fine wine region, yet also the most expensive. Quality is consistently high, but production volumes are exceptionally low. Intuition plays a central role, yet it is one of the most researched wine regions in the world.

With just two primary grape varieties and three quality classifications, Burgundy can appear deceptively simple. In reality, its patchwork of AOCs, fragmented vineyard ownership, and thousands of individual bottlings make it one of the most complex fine wine regions to navigate – for drinkers and investors alike.

WineCap’s Burgundy Regional Report explores how this complexity has translated into extraordinary long-term performance, how the investment market has expanded in recent years, and where opportunities are emerging today.

Key findings from the Burgundy Regional Report

Burgundy is the best-performing fine wine region

Over the past two decades, Burgundy has delivered the strongest price performance of any major fine wine region. Burgundy prices have risen by over 500%, with a significant proportion of that growth occurring since 2016, driven by rising global demand and extreme supply constraints. This performance has cemented Burgundy’s reputation as a high-return – albeit high-entry – investment region.

Rarity is the primary driver of Burgundy prices

Unlike Bordeaux, where scale and brand power underpin liquidity, Burgundy’s market dynamics are driven by scarcity. Fragmented vineyard ownership and tiny production volumes mean there is very little of any single wine available globally. This structural rarity has amplified price growth, particularly for top producers, and continues to underpin long-term demand even during broader market corrections.

Burgundy’s investment market has expanded significantly

As prices for the most famous names have climbed, the Burgundy investment market has broadened. Buyers have increasingly looked beyond the very top labels, exploring a wider range of producers, appellations, and classifications in search of relative value. This expansion has increased market participation and liquidity, making Burgundy more accessible than ever, despite its reputation as the most exclusive fine wine region.

Price corrections have created entry opportunities

Following a prolonged period of rapid appreciation, Burgundy prices have fallen by over 30% from their most recent peak. Historically rare, this correction has improved availability and created opportunities for investors to access high-quality wines at more attractive levels, without undermining Burgundy’s long-term upward trajectory.

Burgundy fragmentation creates both complexity and opportunity

Burgundy’s highly fragmented structure – with dozens of producers often sharing a single vineyard – is a defining feature of the region. While this complexity presents challenges, it also creates opportunity. Differences in producer reputation, vineyard location, and relative pricing mean that careful selection can materially impact investment outcomes. Understanding this fragmentation is essential when identifying wines with the strongest risk-reward profile.

How WineCap selects Burgundy for investment

The report outlines WineCap’s disciplined approach to Burgundy selection, focusing on liquidity, historic performance, value within individual producers’ ranges, and relative pricing within vineyards. In a region where availability is limited and pricing dispersion is wide, informed selection is critical to long-term success.

Explore the full report

WineCap’s Burgundy Regional Report provides an in-depth analysis of Burgundy’s price performance, market expansion, historic foundations, structural complexity, and key producers – alongside a clear framework for identifying investment-grade opportunities.

Download the full Burgundy Regional Report to explore the data, insights, and strategies shaping one of the world’s most sought-after fine wine regions.

 

 

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Why fine wine is attracting more wine investors worldwide

There is no question that global interest in fine wine has grown significantly in recent years. What was once seen primarily as a luxury collectible is now increasingly recognised as a serious alternative investment, attracting wine investors from around the world.

As traditional markets become more volatile and complex, many investors are looking beyond equities and bonds in search of assets that offer stability, diversification, and long-term value. Fine wine has emerged as a compelling solution, combining tangible ownership with historically resilient performance.

In this article, we explore why fine wine appeals to investors, how it differs from traditional investment methods, and how newcomers can begin building a wine investment portfolio with confidence.

Fine wine as an alternative investment

An alternative investment refers to any asset that sits outside traditional financial instruments such as stocks, bonds, or cash. Other examples include art, property, collectibles, and private equity.

Fine wine fits squarely into this category, offering investors a way to diversify their capital while reducing overall portfolio risk. Because alternative assets behave differently from mainstream financial markets, they can help smooth performance during periods of economic uncertainty.

Indeed, diversification is one of fine wine’s greatest strengths. Allocating capital across multiple asset classes – including wine – can protect long-term wealth while enhancing stability.

Low correlation with traditional markets

One of the most attractive qualities of fine wine investment is its low correlation with the stock market.

Unlike equities, quarterly earnings, interest rate decisions, or political headlines rarely move fine wine prices fast. Instead, the wine market predominantly operates on a simple supply-and-demand model:

  • Investment-grade producers release limited quantities each year

  • Bottles gradually disappear with consumption

  • Demand for top wines often increases as supply declines

This dynamic has historically supported steady price appreciation over the long term, making fine wine particularly appealing to investors seeking predictable growth rather than short-term speculation.

A tangible asset with real ownership

Fine wine is a tangible asset, meaning it is a physical product that investors can own outright.

This is a major psychological and practical advantage. Unlike shares or digital assets, fine wine exists independently of financial systems. You retain direct ownership and, in theory, can choose to enjoy the asset rather than sell it.

From a security perspective, tangible assets also offer peace of mind. Ownership is not tied to corporate performance, debt exposure, or counterparty risk – factors that often affect traditional investments.

Low volatility and stable price growth

Volatility measures how dramatically prices rise and fall over time. Stock markets are inherently volatile, with prices capable of shifting rapidly due to sentiment, news, or speculation.

Fine wine, by contrast, has historically demonstrated low volatility. Prices tend to move gradually, supported by scarcity, brand reputation, and long-established demand.

This stability is one of the key reasons why fine wine is a low-risk investment within the broader alternative investment space, particularly when part of a diversified portfolio.

Why fine wine appeals to long-term wine investors

Fine wine is not designed for short-term trading. Instead, it rewards patience.

Most investors adopt a long-term approach, allowing bottles to mature while market demand increases. Over time, this combination of ageing, scarcity, and reputation can lead to strong capital appreciation.

In many regions, fine wine may also offer tax advantages. For example, in the UK, wine is often considered a wasting asset, meaning it can be exempt from capital gains tax – though investors should always seek independent tax advice.

Storage, provenance, and professional management

Proper storage is essential to protecting the value of investment-grade wine.

Professional wine investors typically store their holdings in government-bonded storage facilities, which keep the wines under optimal temperature and humidity conditions. Bonded storage also preserves provenance, which is critical when it comes time to sell your wine.

Working with an established wine merchant or investment specialist ensures that wines are sourced correctly, stored securely, and insured appropriately – all essential components of successful wine investment.

How wine investors realise profits

Wine investors typically generate returns by selling their wines on the secondary market once demand has increased and supply has diminished.

Sales may take place through:

  • Private transactions

  • Specialist wine merchants

  • Trading platforms or auctions

The timing of a sale is strategic, often aligned with market cycles, critical acclaim, or increased global demand. Professional guidance can help investors decide when to hold and when to sell.

How to start as a wine investor

One of the most appealing aspects of fine wine investment is its accessibility. You do not need to be a financial expert or wine professional to start investing in wine.

For newcomers, working with an independent investment specialist can provide clarity, structure, and confidence. Expert guidance helps identify suitable regions, producers, and price points while avoiding common pitfalls.

At WineCap, we offer independent, data-driven advice tailored to long-term wine investors. Our team supports clients across sourcing, portfolio construction, bonded storage, and exit strategy, ensuring a transparent and professional investment journey.

Final thoughts: is fine wine a good investment?

Fine wine represents a rare combination of stability, diversification, and enjoyment. Its tangible nature, low volatility, and long-term growth potential make it an increasingly popular choice within the global investment landscape.

As with any asset, success depends on informed decision-making, proper storage, and a disciplined, long-term strategy. With the right approach, fine wine can play a valuable role in building and preserving wealth.

Learn more about fine wine investment and speak to one of our experts today. Schedule your free consultation with WineCap.

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Investing in fine wine or in stocks – which is safer?

If you’re looking for viable investment opportunities then you’ve likely considered a range of potential investments, including stocks and wine. But of these two drastically different investment arenas, which is the safer option during the current economic climate?

In this article, discover the pros and cons of investing in wine and investing in stocks to help you make a more informed decision about which investment direction is best suited to you.

The pros of investing in wine

 

A lower-risk tangible investment

Fine wine is a physical product with intrinsic value. Unlike stocks – which are intangible and can theoretically fall to zero – fine wine always holds some market value because it is consumable.

Key reasons wine is considered lower-risk:

  • It is insured and professionally stored

  • It cannot suddenly become worthless

  • Supply is finite: once opened and consumed, bottles disappear

  • Historically lower volatility than equities

Fine wine is a physical asset, so it represents a very low-risk investment. When you invest in the market, your wines are stored in optimal conditions within a secure bonded warehouse.

Enjoyable, and globally recognised

Investment wine is both a luxury asset and a globally traded commodity. Its value is supported by long-term demand from:

  • Collectors

  • Restaurants and hospitality buyers

  • Private clients

  • Global auction houses

This creates a large, stable market for well-selected wines.

Strong historical performance

Fine wine has shown remarkably consistent returns over the past two decades. According to S&P Global, wine is one of the few luxury assets to have withstood the harsh impact on assets triggered by the coronavirus pandemic, proving the market relatively resilient. Indeed, wine is widely considered to be a ‘safe haven asset’. Moreover:

  • Fine wine delivered 13.6% annualised returns over 15 years

  • Many top regions have outperformed major stock market indices over the same period

This steady upward trend appeals to investors seeking long-term resilience rather than rapid, high-risk gains.

Attractive tax treatment (UK/Some markets)

In many cases, fine wine is exempt from Capital Gains Tax because it is often classified as a “wasting asset.” This makes returns more efficient compared to traditional taxable assets.

The cons of investing in wine

 

Portfolio valuation can be tricky

Unlike publicly traded equities:

  • Wine doesn’t have real-time pricing

  • Market activity is slower

  • Valuations depend on recent trades, availability, and provenance

Specialist platforms greatly improve transparency – but it’s still less instant than stock market data.

Choosing the right wines requires expertise

Not every bottle appreciates. Risks include:

  • Overpaying for highly popular but widely available labels

  • Selecting wines with limited long-term demand

  • Buying wines from weaker vintages

This is why many investors rely on professional advisory services.

Selling wine can take a while

Wine is a slower, more deliberate market. Selling may take:

  • Several days, for liquid, in-demand wines

  • Several weeks or months for niche or rare bottles

Investors should treat fine wine as a medium- to long-term asset, not a short-term liquidity tool.

The pros of investing in stocks

 

The potential for large cash gains

Stocks can appreciate rapidly due to:

  • Strong earnings

  • New product launches

  • Market expansion

  • Industry disruption

This makes equities well-suited for long-term wealth building.

Quick purchases and sales

Stocks can be:

  • Bought instantly

  • Sold instantly

  • Traded globally

  • Accessed 24/7 via digital platforms

This liquidity makes equities ideal for short-term or flexible investing.

Easy diversification

With thousands of companies across dozens of industries, investors can spread risk across:

  • Regions

  • Sectors

  • Growth styles

  • Market caps

They can also spread risk by investing in alternative assets like fine wine.

The cons of investing in stocks

 

An erratic, volatile marketplace

Stock prices are sensitive to:

  • Inflation and interest rates

  • Political events

  • Global crises

  • Corporate earnings

  • Market sentiment

Sharp daily swings make equities riskier than wine, especially for conservative investors.

Limited transparency

Public companies release information – but not everything is disclosed. Investors may lack visibility into:

  • Internal management issues

  • Supply-chain risks

  • True financial health

This information gap introduces uncertainty when selecting stocks.

Capital Gains Tax

Profits made on equities are typically taxable. Depending on your tax jurisdiction, this can significantly reduce real returns.

Fine wine often avoids this (again, depending on jurisdiction), which is a major reason many high-net-worth investors diversify into alternative assets.

Wine or stocks – which is the safer investment?

While stocks offer higher potential gains, they also carry higher volatility and can suffer significant short-term losses.

Fine wine, on the other hand:

  • Is less volatile

  • Has a strong track record of steady returns

  • Holds intrinsic value

  • Benefits from global luxury demand

  • Offers potential tax advantages

If stability is your priority – or if you are building a long-term, diversified portfolio – fine wine is generally considered the safer investment.

Talk to our wine investment experts

If you’d like personalised guidance or want to explore building a fine wine portfolio, schedule a free 30-minute consultation with one of our experts.

Schedule your free consultation

FAQs About Wine vs. Stock Investing

1. Is wine really a safer investment than stocks?

Wine is typically less volatile and has historically shown steadier growth. Stocks offer higher potential returns but also higher risk.

2. How long should I hold investment wine?

Most investors hold wine for 5–10+ years, allowing rarity, bottle consumption, and collector demand to increase value.

3. Can wine lose value?

Yes. Poor vintage reputation, market oversupply, or weak critic scores can influence prices. Expert guidance reduces this risk.

4. Do I need special storage for investment wine?

Yes – professional bonded storage ensures optimal temperature, humidity, provenance, and insurance.

5. Can wine outperform the stock market?

Historically, fine wine has outperformed several major stock indices over long periods due to steady compounding and low volatility.

6. Is wine a good hedge during recessions?

Often, yes. Fine wine has shown strong resilience during economic downturns and is widely seen as a safe-haven asset.