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Report – Opportunities in uncertainty: the 2024 fine wine market and 2025 outlook

Executive summary

  • Q4 was marked by political developments, changing economic policies, and geopolitical events, including the re-election of President Trump.
  • The strengthened US dollar boosted fine wine demand across the pond.
  • Fine wine prices fell 11% across major regions in 2024, reflecting a continued market correction. 
  • Italy was the most resilient fine wine region, while Burgundy experienced the biggest adjustment.
  • Rhône wines dominated the list of the best performing wines in 2024, with Domaine Pegau Cuvée Réservée Rouge 2013 leading (80.5%).
  • Older vintages (2010-2014) performed well, reflecting the market’s preference for mature, proven wines, while new releases struggled when not priced correctly.
  • Optimism for market recovery is focused on premium regions like Piedmont, Champagne, and Burgundy.
  • Economic uncertainties and mixed performance in Bordeaux are expected to persist, but continued interest in fine wine signals resilience and potential for long-term growth.

Q4 in context: political and economic drivers

Q4 was shaped by significant political and economic developments, most notably the re-election of President Donald Trump in November. Global markets reacted swiftly, with US equities rising on expectations of business-friendly policies and potential fiscal stimulus, particularly benefiting manufacturing and technology.

At the same time, renewed concerns over tariffs created uncertainty for multinational companies. Rising US Treasury yields attracted capital inflows, strengthening the US dollar but also raising fears around higher borrowing costs and a potential drag on global growth. Emerging market currencies came under pressure amid concerns about capital outflows and trade restrictions.

Geopolitical risks eased slightly toward the end of November following a US–France-brokered ceasefire between Israel and Hezbollah. While the agreement reduced immediate tensions after more than a year of hostilities, markets remained cautious, aware that stability in the region remained fragile.

Markets in 2024: the year that was

Risk assets performed strongly in 2024. Bitcoin captured headlines by surpassing $100,000 for the first time, peaking at $104,000 on Coinbase. The rally was driven by optimism surrounding a more favourable regulatory environment under President-elect Trump, reinforced by pro-crypto policy signals and key appointments.

Equity markets also enjoyed a robust year. A resilient US economy, easing inflationary pressures, and a pause in aggressive interest rate hikes supported investor confidence. Strong corporate earnings — particularly in technology and AI — propelled the S&P 500 to another stellar performance.

Energy markets were more volatile. Concerns over slowing global growth, driven by weak demand from China and other developed economies, weighed on crude oil prices. While OPEC production cuts provided some support, they were insufficient to fully offset declining demand.

Gold once again reaffirmed its role as a safe-haven asset. Persistent geopolitical tensions, inflation concerns, and financial market volatility supported demand, underpinning gold’s strong performance throughout the year.

Market performance in 2024

*Current values: 06/12/2024

The fine wine market in 2024

The fine wine market extended its downward trajectory in 2024, following declines seen in 2023. The Liv-ex 100 fell 9.2% year-to-date, while the Liv-ex 50, which tracks First Growth Bordeaux, declined 10.9%.

However, these headline declines masked important regional differences and emerging opportunities. Italy stood out as a pillar of resilience, while previously overheated regions — most notably Burgundy — underwent a necessary recalibration.

Crucially, falling prices were not driven by declining demand. Market activity remained strong, with the number of fine wine trades in 2024 exceeding 2023 levels by 7.9%, highlighting continued liquidity and engagement among buyers.

Regional fine wine performance

Regional fine wine indices performance in 2024

The fine wine market displayed mixed regional performance as the year drew to a close.

Italy was the most resilient major region, with prices falling just 6%, compared to an 11.1% decline in the Liv-ex 1000 index. High-scoring releases supported secondary market demand, while the country’s breadth was reflected in strong performers such as Antinori Brunello di Montalcino Vigna Ferrovia Riserva (+38%). Italy’s growing influence was further underlined by its 22 entries in the 2024 Power 100 — nine more than last year — narrowing the gap with Burgundy and Bordeaux.

Burgundy experienced the most significant adjustment, with prices declining 14.4% year-to-date. After years of exceptional growth, the correction reflects a market recalibration rather than a loss of relevance. Importantly, the pullback has reopened opportunities to acquire rare and prestigious labels at more accessible price levels, reinforcing Burgundy’s long-term appeal as a cornerstone investment region.

Champagne faced a challenging year, with prices down 9.8%, though signs of stabilisation emerged toward year-end. Older vintages led the recovery, with wines such as Taittinger Brut Millésimé (+29%) highlighting enduring demand for high-quality, mature Champagne.

Bordeaux, the largest and most liquid fine wine region, declined 11.3%. While liquidity remains a key strength, it no longer guarantees downside protection. Recent vintages struggled in particular, with many trading below release prices, reinforcing the market’s growing selectivity.

California wines fell 8.6%, but momentum improved in November. Rising interest in producers such as Dominus, Joseph Phelps, and Promontory continued to strengthen California’s position within the fine wine investment landscape.

Spain benefitted from strong US demand, with Vega Sicilia Único ranked as the most powerful fine wine brand of 2024. The inclusion of Dominio de Pingus and R. López de Heredia in the rankings further highlighted Spain’s growing investment credibility.

The best-performing wines in 2024

Top-performing wines of 2024

The Rhône dominated the list of top-performing wines in 2024, claiming four of the top ten positions. Domaine de Pegau Cuvée Réservée Rouge 2013 led the field with an exceptional 80.5% rise, supported by strong performances from Clos des Papes Châteauneuf-du-Pape Rouge 2014 (+61.2%) and Château de Beaucastel Rouge 2013 (+31.1%).

Beyond the Rhône, Spain’s Vega Sicilia Único 2010 (+24.9%) demonstrated the growing strength of Ribera del Duero as a serious player in the wine investment market. Vega Sicilia’s position as the most powerful wine brand in the 2024 Power 100 reinforced this trend.

Bordeaux and Sauternes also featured among the top performers. Château Rieussec secured two spots with its 2015 (+10%) and 2014 (+7.2%) vintages, while Ducru-Beaucaillou 2013 (+19.2%) and Château L’Église-Clinet 2012 (+3.9%) showed that established Bordeaux names continue to attract interest where value is evident.

A clear theme emerged: older vintages outperformed. Wines from 2010 to 2014 dominated the rankings, with only two younger vintages — 2015 and 2019 — making an appearance, and no new releases. This reflects a strong market preference for mature wines with proven track records and immediate drinkability.

2024 takeaways

  • The market correction reopened access to rare and prestigious wines, creating compelling entry points for long-term investors.

  • Established, older vintages consistently outperformed newer releases, reinforcing the value of provenance and track record.

  • Bordeaux’s liquidity remains vital, but value is increasingly selective rather than region-wide.

  • 2024 proved a strategic buying year for investors willing to look beyond short-term volatility.

Bordeaux En Primeur continued to struggle, with the 2023 vintage failing to attract widespread interest — particularly where older, proven vintages offered superior value. Economic uncertainty further reinforced the appeal of classic wines.

Iconic Bordeaux vintages such as 2000, 2005 and 2009, alongside Italy’s Super Tuscans, stood out as stable portfolio anchors. Declining prices also brought previously inaccessible wines back into circulation, allowing for strategic acquisitions at attractive levels.

Beneath the surface of falling prices, 2024 emerged as a pivotal buying year, whether for investors entering the market or enhancing existing portfolios.

2025 market outlook

The outlook for the fine wine market in 2025 is cautiously positive, with optimism focused on premium regions including Piedmont, Champagne and Burgundy. Insights from the 2024 Golden Vines Report show that 64% of industry professionals expect market growth, particularly for high-end Italian wines such as Barolo and Barbaresco, which are increasingly viewed as alternatives to Burgundy.

Sustainability and terroir-driven wines are expected to play a growing role in investment decisions. Piedmont leads growth expectations (20%), followed by Champagne (17%), Burgundy (14%) and Tuscany (12%). Bordeaux faces more mixed prospects, with 27% of respondents anticipating further declines.

While economic and geopolitical uncertainties remain, sustained global interest in fine wine underscores its resilience as a long-term asset class. Celebrated for its diversification benefits, sustainability credentials, and ability to perform across market cycles, fine wine remains the most popular collectible with a unique position within alternative investments.

See also – WineCap Wealth Report 2024: UK Edition

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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What is a market dip, and how can fine wine investors take advantage?

  • A market dip is a temporary decline in prices, caused by economic or market-specific factors.
  • Buying the dip is advised when the underlying market fundamentals are favourable.
  • This is arguably the best time to invest in fine wine in a decade.

A market dip is a temporary drop in prices. This is often caused by economic or market-specific factors. In the fine wine market, these dips are less frequent and less volatile compared to traditional financial markets like stocks or bonds. While the fine wine market has been bearish three times since the turn of the century, global mainstream markets have experienced many more significant crashes. 

However, when a dip does occur, and provided that the fundamentals are strong, it can present a unique opportunity for buyers. Investors can enter the market, adjust their allocations or expand their portfolios with high-value brands and rare vintages at discounted prices. Sellers may look to liquidate their stock, offering rare and premium wines from regions like Bordeaux, Burgundy, and Champagne at more attractive prices.

Currently, the fine wine market is benefitting buyers. While the temporary drop in prices might raise concerns on the surface, those who adopt a long-term, strategic approach can reap significant rewards by buying the dip.

Buying the dip when the fundamentals are strong

According to Sir John Templeton, the best time to invest is during ‘points of maximum pessimism’. With fine wine indices down over 20% from their 2022 peaks, this moment presents one of the best opportunities to buy in the last decade.

Fine wine fundamentals remain intact: wines improve with age, and become rarer over time as bottles are consumed. The market’s appetite for older vintages is still strong, and regions like Burgundy, Bordeaux and Champagne continue to break pricing records at auction.

Fine wine indices performance 2024

Current macroeconomic environment and its impact

The global economy is currently facing several challenges – rising inflation, high interest rates, and geopolitical tensions, all of which have contributed to the recent dip in fine wine prices. 

Despite these macroeconomic factors, fine wine remains less volatile than traditional markets. During times of economic uncertainty, fine wine’s tangible nature and intrinsic value have helped it weather storms better than more speculative assets like equities or cryptocurrencies. 

Additionally, the growing demand for luxury goods continues to support the fine wine market. This demand will likely drive the next phase of growth once global economic conditions stabilise.

Historical fine wine market rebounds

Another reason for confidence is that the fine wine market has consistently rebounded after periods of economic downturn. During the 2008 global financial crisis, the Liv-ex 100 index fell by 25% but had risen over 60% by mid-2011. 

20 year performance of Liv-ex 100 and Liv-ex 1000

Similarly, Bordeaux’s peak in 2011 was followed by Burgundy’s rise, showing that demand for fine wine remains strong even if it shifts on a regional basis. This is why diversity is key. 

The market is no longer dominated solely by top Bordeaux, and spreading your allocations across key wines and vintages can balance an investment portfolio and maximise returns.

How to take advantage of the dip in the fine wine market

For investors looking to capitalise on the current market dip, the strategy is clear: buy low and hold for the long term. 

Focus on proven performers: Wines from top regions like Bordeaux, Burgundy, Italy and Champagne have historically demonstrated resilience. Investing in top vintages and estates offers a measure of security.

Take advantage of fear-driven selling: As some sellers look to exit the market prematurely, investors can acquire undervalued wines with strong growth potential.

Diversify your portfolio: Spread your investment across different regions, producers, and vintages to mitigate risk and maximise returns.

Get in touch to discuss your allocations or to start building your fine wine collection. Schedule a consultation.

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How to include fine wine in your investment portfolio

  • Fine wine can serve as a stable, alternative asset in a diversified investment portfolio.
  • Investing in fine wine offers both economic resilience and long-term growth potential.
  • Proper storage and understanding of the asset are crucial for maximizing investment returns.

Fine wine, often associated with luxurious dining and celebratory events, has also gained recognition as a viable investment opportunity. This article explores how to strategically include fine wine in your investment portfolio, while highlighting its unique advantages and potential risks.

Positioning in the portfolio

In a well-diversified investment portfolio, asset allocation usually comprises a mix of stocks, bonds, and alternative investments. Stocks usually dominate, occupying roughly 50% of the total funds due to their potential for high returns. Bonds, typically accounting for 30% of allocations, offer a balance against the volatility of stocks. The remaining 20% is reserved for assets like real estate, hedge funds, cash, and alternatives. These offer a niche yet valuable opportunity for diversification. Industry experts typically recommend allocating a modest percentage of a portfolio to alternative investments, including fine wine. This provides enough room for additional returns without exposing the investor to excessive risk.

Fine wine as a recession buffer

One of the most striking attributes of fine wine as an investment is its resilience during economic downturns. Fine wine indices offer compelling evidence of how fine wine can act as a hedge during challenging economic times. For instance, in the first nine months of 2022, the stock market wobbled. The S&P 500 dwindled downward, losing 23.7% in value by the end of September. However, in perfect contrast, the value of fine wine (according to Liv-ex 1000) rose 14.1% in the same time frame. While it might be tempting to sell off when the markets are doing well, fine wine can be extraordinarily helpful when downturns hit.

Fine wine in today’s investment landscape

The growing interest in investing in fine wine is also tied to broader trends in the wine market. Investors who once focused solely on equities or property are now exploring tangible assets that offer stability and the potential for long-term investment growth. Many turn to reputable wine merchants, advisory platforms, or even a wine fund to gain exposure to blue-chip labels and established cult wines – bottles known for their scarcity, prestige, and demand among global collectors. Unlike buying wine for consumption, wine investors acquiring investment-grade bottles need to do due diligence around provenance, storage, and market conditions. When approached strategically, this can become a powerful complement to more traditional assets, offering a level of diversification that improves with age – much like the wines themselves.

Long-term outlook

Investors should be aware that fine wine is an investment that rewards patience, and longer-term commitment. For instance, some fine wines, as shown on Wine Track, have seen four-digit returns in the last decade. On average, a bottle of Rene Engel Vosne-Romanee is up nearly 3,390% in value. The stellar growth can be attributed to the scarcity of the wine; the leading Burgundy winemaker Philippe Engel passed away in 2005 and the domaine was later sold to Francois Pinault and renamed to Domaine Eugenie. But this is not a single example. Leading fine wine indices show that the average value of a fine wine has increased by close to 70% in the last decade, and 340% in the last 20 years.

Patience is most definitely a virtue when it comes to investing in fine wine. The most long-term investors tend to get the highest returns. It is also crucial to note that fine wine is not as liquid an asset as stocks or bonds. Selling a wine may take weeks or even months, emphasising the need for a long-term investment strategy.

Proper storage

Preserving the quality of fine wine is crucial for realising its investment potential. Proper storage conditions, including a controlled environment with consistent temperature and humidity, are non-negotiable. The wine should ideally be stored horizontally to maintain cork moisture. Those unfamiliar with the intricacies of wine storage should consider hiring professional services. These specialised storage facilities not only offer optimal conditions but also provide insurance options to protect your valuable investment.

Understanding the asset

Fine wine is more than just a potential source of revenue; it is a tangible link to history and culture. Understanding the various factors contributing to a wine’s value, such as the region, vintage, and rarity, can offer more than just economic benefits. This multifaceted understanding of the fine wine market can enrich an investor’s appreciation for the asset, making it a unique and satisfying component of a diverse investment portfolio.

In conclusion, creating a fine wine portfolio requires careful planning, due diligence, and a long-term perspective to realise its full potential as a unique and rewarding asset.

FAQs: Investing in Fine Wine

1. Is fine wine a good investment for beginners?

Yes. Fine wine is increasingly accessible, especially through trusted merchants and fractional or managed investment platforms. The wine industry is diverse and well-positioned for growth. Beginners should start with a small allocation and choose well-known, investment-grade producers.

2. How much should I allocate to wine in my portfolio?

Most experts recommend 1–5% of a diversified portfolio, depending on your risk tolerance and long-term investment goals.

3. Do I need specialist storage?

Absolutely. Improper storage can significantly reduce the value of a wine. Professional wine storage facilities maintain ideal conditions and handle provenance verification.

4. How long should I hold investment-grade wine?

Fine wine generally performs best over 5–10+ years. Some bottles appreciate meaningfully only after a decade or more.

5. How is fine wine different from the stock market?

Wine prices are driven by supply, scarcity, and global demand – not by broader market cycles. This makes wine less volatile and often counter-cyclical to equities.

6. Can I sell wine quickly if needed?

Wine is not as liquid as stocks. Depending on your platform or merchant, selling can take anywhere from a few days to several months.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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5 Ways Fine Wine Investments are Good for the Environment

When it comes to fine wine investments, the environment probably isn’t the first thing that crosses people’s minds. We’ve taken a closer look at why, we believe, it should be reconsidered as an Environmental, Social and Governance (ESG) or Socially Responsible investment.

With ESG, alcohol is usually one of the first asset classes to get screened out[1]. Interestingly, this could stem from the Quaker movement, who first started the trend of ethical investing about three hundred years before it became mainstream[2]. This famously teetotal religion encouraged investing, but only if it toed the holy line. In the late twentieth century, other investments came under fire too, especially those which profit from war. Today, it’s generally accepted that investments in alcohol, pornography, gambling, and weaponry cannot be “ESG”[3].

But is this approach a little sour? Especially when you can find the likes of British American Tobacco, McDonalds, Coca-Cola, PepsiCo, British Petroleum, Phillip Morris, ExxonMobil and more featured on popular ESG funds[4]? How could fine wine possibly be worse for the environment than junk food or oil companies? And is it time to reset the dial and realise the true environmental potential of this asset?

Here are five sobering reasons why fine wine should be reconsidered as an ESG investment: 

1. Vineyards are a carbon sink

A rugby-pitched-sized area of vineyard soaks up a respectable 2.84 tonnes of carbon every year[5]. For context, three of these plots would balance out what the average Brit emits annually[6]. Unlike most other ESG investments today, this off-setting is a natural and intrinsic part of the business model of wine-making. It’s not an ‘extra’. This is no ESG stunt or short-term project.

Supporting the healthy growth of plants is essential to the production of winemaking. There are precious few investments which literally grow on trees and soak up carbon as part of their day-to-day functioning.

2.   Soil quality can be enhanced through fine wine

What’s more, vineyard managers who mulch or compost their old or unused vines (rather than burn them) can save an additional 4.5 tonnes of carbon[7]. As well as helping to mitigate climate change, this also raises the quality of the soil, which is great news for local ecosystems too.

Soil degradation is hot on the radar for concerned environmentalists. Around a third of the planet’s land is damaged from intensive farming[8]. And, alarmingly, fertile soil is being lost at a rate of 24 billion tonnes a year[9]. Sustainable vineyards provide a welcome respite against this concerning environmental damage.

3.   Organic wine production supports pollinators

Vineyards can also offer welcome sources of nectar for pollinators, like bees. These tiny creatures are vital for our planet and well-being. It’s estimated that one third of all our food is thanks to the humble pollinator moving from plant to plant and spreading seeds along the way[10]. Sadly, over the past decades, irresponsible agriculture, overzealous pesticides, and the loss of wild meadows have seen these essential creatures fall into steep decline.

Organic or pesticide-free vineyards – often one of the hallmarks of fine wine – helps bees and other pollinators get back on track. Small flowers bud around the vines as by-products, and split grapes provide rewarding sweet juice for the hungry invertebrates. Some wineries are now planting more native shrubs around vineyards to further support pollinators[11].

4.   Fine wine fights back against single-use plastic

Plastic is fast becoming a dirty word – and especially single-use plastic. Even 400 years after it’s thrown away, this packaging will not have biologically degraded[12]. As activists and environmentalists call for an end to this era, fine wine could help carve out a new way forward. Unlike disposable plastic, fine wine glass bottles are something to be treasured.

What’s more, glass has a much higher recycling rate than plastic alternatives, and unlike plastic it can be 100% recycled.[13] Although glass is by no means a perfect solution, it seems to be a better way forward than many other “ESG” junk food, soft drink or oil companies are offering. Fascinatingly, some wineries are even experimenting with light-weight glass and even cardboard bottles as we type[14]. Watch this space!

5.   Vineyards help fill rocky terrain and hills with plants

As anyone who spent a youthful summer picking grapes will be able to tell you, it was more of a work-out than expected! This is because the knee-high vines are usually grown on steep sunny hills and even over rocky terrain.

While this may be strenuous on the hamstrings, it’s great for using up space wisely. Vineyards often voyage up mountains and valleys to face the sun. This helps to fill up otherwise unsuitable stretches of hillside with plants and flowers.

The higher altitude also acts as a natural pesticide, making it much easier to create organic wines. What’s more, these vineyards are also less likely to catch and spread grape diseases[15], adding yet another environmental benefit to the investment.

… Is it finally time to consider fine wine as a sustainable investment?

As assets go, wine is one of the least carbon-intensive. As WeForum recently pointed out[16], you’d have to drink a bottle of wine every single day for three years for it to have the same impact as a single London to New York flight.

The fundamental business of creating wine is so intrinsically sustainable that most of its emissions come from just the packaging [17] and tourism[18]. And winemakers are keen to cut these down! Every day, we’re seeing more and more environmental initiatives coming from the industry. From renewable energy to sustainable wine tours, there’s a vast range of bright and brilliant programmes coming into the mainstream.

So, is it time to start considering fine wine as a viable environmental investment? We believe so.

If you’d like to learn more about the fascinating world of wine investments, download our complimentary guide.

 

[1] Source : UN PRI

[2] Source : The Ethical Partnership

[3] Source : UN PRI

[4] Source : HD Investment Content

[5] Source : Wine GB

[6] Source : Wine GB

[7] Source : Wine GB

[8] Source : United Nations

[9] Source : United Nations

[10] Source : Our World in Data

[11] Source : Forbes

[12] Source : National Geographic

[13] Source : Sustainable Jungle

[14] Source : Beverage Industry Enthusiast

[15] Source : Olive Magazine

[16] Source : We Forum

[17] Source : UPMRAFLATAC

[18] Source : The Conversation

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Seven Delicious Reasons to Invest in Fine Wine

As alternative assets go, fine wine is one of the most vibrant and exciting on the market. Not only does it add depth and passion to an investment portfolio, but it can deliver extraordinary returns too. Experts recommend allocating between 1 – 2% of an overall portfolio to this intriguing asset class[1]. And among the super wealthy high net worth individuals, the proportion is anticipated to be even higher[2].

Here are seven compelling benefits to consider investing in fine wine:

1.   Impressive potential for returns

Investors should always remember that there are no guarantees, and historical returns do not mean future ones. But it’s hard to ignore the impressive and steady performance of the fine wine markets.

Overall, the fine wine market has enjoyed a compound annual growth rate (CAGR) of 12.6% since 1988[3]. Another report by Knight Frank that fine wines had increased in value by a staggering 127% over the past decade[4]. And it’s showing no signs of slowing. Already within the first months of 2022, fine wines outperformed all other major markets, except commodities[5]. What’s more, experts are optimistic for the future. Burgundy wines and Champagne have particularly flourished over recent months. And – as adverse weather and climate change impacts the creation of new wine[6] – these vintages are likely to become ever more sought-after.

2.   Powerful inflation-beating properties

Today’s market is overheating. And as central banks frantically increase interest rates in a bid to slow down inflation, it shows no sign of cooling. In May 2022, the Bank of England warned Britain to brace itself for inflation levels to rise above 10% – the highest since 1988[7]. This leaves traditional stocks and bonds investors feeling nauseous. The markets are staggering, with cash and debt instruments on the edge of plummeting.

Meanwhile, those assets such as gold, art or fine wines which have inflation-beating properties are in demand. This could make it an excellent choice for concerned investors.

3.   An exceptional diversifier

Nobel Prize laureate, economist Harry Markowitz famously quipped that diversification is the only “free lunch” in investing[8]. This is the process of spreading wealth across many different investments to take advantage of market opportunities while shielding against turbulence. Diversification doesn’t just mean investing in different asset types, sectors, or geographical locations though. Crucially, it also means investing in assets with different income sources and value drivers. Or to put it another way, the value of some assets should be uncorrelated to the stock market.

This is often a stumbling block for investors. How can you invest in an asset that’s uncorrelated or even negatively correlated to the stock market? Whether it’s tech companies in the US, or renewable energy plants in Europe, most assets are all impacted by the same market events. However, fine wine is different. The value of fine wine is determined by a completely unrelated set of criteria to publicly-traded stocks or bonds.

Some of these value-drivers are unique to the bottle. The wine-making technique, region, weather, year, packaging, storage, age and more all play a part. While the supply and demand factors are generally kept within a niche and exclusive circle of connoisseurs. This makes fine wine a truly exciting diversifier, akin to art. During the 2020 pandemic and recession, for example, the value of fine wines increased by a whopping 13%[9]. This highlights a powerful negative correlation to the wider market performance.

For forward-thinking investors, fine wine could just be the strategic hedge against market volatility they’ve been looking for.

4.   A refreshingly tangible investment

In a world filled with bitcoin, the metaverse and crypto-assets, an investment you can touch is a breath of fresh air. Physical assets like gold, property, or fine wines can feel extremely reassuring during periods of market turbulence – which becomes reflected in their value.

Tangibility is one of the most significant benefits and differentiators of fine wine as an asset. While the costs of storage and insurance can eat into returns, it’s a small price to pay for the durability of the asset. After all, companies can collapse, rendering their shares and stock options useless. Inflation can eat away at cash or debt. And companies or governments can default on their loans, and file for bankruptcy. Electronic shares are only real if they exist on a screen.

But, regardless of the economy outside, a premium bottle of fine wine still be there. It will still be a desirable and solid asset which becomes better and rarer over time.

5.   Fine wine is exempt from Capital Gains Tax

Fine wine falls into a curious tax bracket. As it is deemed by the HMRC to have a useful economic life of 50 years or less, it’s known as a “wasting chattel” or a “wasting asset”. While this may not sound flattering to the purveyors of fine wines, this unsightly name is really a blessing for investors. It means returns from these assets are free from costly Capital Gains Tax (CGT) – currently set at 20% for all annual income after £12,300.[10] This is a major benefit of fine wines and can seriously boost returns for investors.

If the wine is considered to have a life of more than 50 years, some CGT may apply, but it’s still somewhat shielded from the full hit. Tax is payable only for returns of more than £6,000. This is a significant perk for investors which could more than compensate for storage and insurance costs. Find out more about fine wine taxation.

6.   More room for price negotiation

More than one million trades[11] are made on the London Stock Exchange every single day. With so many people jostling to buy and sell shares, this makes the public investment markets extremely efficient. Whatever price a stock has at any moment of time is probably exactly what it’s worth, according to thousands of investors. Because of this, it’s almost impossible to get a bargain in the short-term. Instead, investors need to buy at a pre-determined price and wait until the asset appreciates or depreciates.

With fine wine, the process of buying and selling is completely different. And unless, you’re investing with an index fund or something similar, you’ll likely find yourself at exclusive auction houses or negotiating a sale privately. Just like buying a property or bidding online, this opens the possibility of getting a better price than you expected.

7.   Support a much-loved industry

It’s no coincidence that fine wines are known as “passion assets”. Investors who want to do more than simply generate financial returns often turn to this unique world because of its vibrant industry and exclusive inner-circle.

Being part of this group of investors means supporting a sector steeped in history and culture. It means putting value on true quality and appreciating some of the finest craftsmanship in the world. It is the only asset class that you can sip and savour, bringing exquisite flavours and exceptional taste to your portfolio.

Interested to learn more …?

Incorporating fine wine into a diversified investment portfolio could be a tasteful way to; boost returns, enhance diversification, shield against inflation, benefit from tax perks and even support an industry steeped in culture. If you’d like to learn more about the fascinating world of wine investments, download our complimentary guide.

 

[1] Source : Honest Grapes

[2] Source : Alt Class

[3] Source : Liv-ex

[4] Source : Knight Frank

[5] Source : Liv-ex

[6] Source : The Drinks Business

[7] Source : The Guardian

[8] Source : NetWealth

[9] Source : Knight Frank

[10] Source : HMRC

[11] Source : Statista