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How fine wine hedges against economic shocks: In four graphs

  • Fine wine’s value tends to increase when stock markets fall, making it a great hedge option for investors.
  • Fine wine is proving to be a better portfolio hedge than gold which is showing greater correlation with the stock market in recent years.
  • As a precious and depleting asset, wine tends to rise above local shocks and is generally less impacted by cost-of-living pressures.
  • Fine wine has outpaced inflation since 2021, making it a resilient asset to hold in turbulent times.

There is a lot going on in the economy, and most of it is not good. Major financial institutions buckle under high interest rates. Central banks are forced to rethink policies. Inflation continues to flirt with double digit levels. And the stock market lurches from one position to another as world events unfold. According to JPMorgan’s Q2 outlook, ‘2023 looks overwhelmingly likely to be a year of disappointing growth and ongoing adjustment’. Yet, fine wine is generally standing tall, experiencing little to zero negative performance.

In many situations, the value of fine wine has even climbed. As CityAM recently reported, ‘while it might not usurp stocks as the backbone of investors’ portfolios anytime soon, wine is providing some stability and solace amid the turmoil’.

In this article, we’ll uncover how fine wine is reacting to today’s tense economy and why.

The value of fine wine tends to increase as markets go down

Fascinatingly, the value of wine tends to increase as the stock markets fall. One of the most notable examples was during the financial crisis of 2008. Over autumn, the world economies went into shock. Within six months, the great S&P 500 had plunged by 52%.

S&P finance

Source: Yahoo Finance

Yet, while the world’s stock prices zig-zagged downwards, one asset class held up remarkably well. Fine wine (shown in the graph below in red) did not suffer any major downturns. On the contrary, it seemed to have a negative correlation to the stock market. Fine wine prices soared.

Liv-ex 1000 vs S&P 500

Time and time again, fine wine has outperformed when the stock market is sinking. This is because of four essential characteristics.

Most recently, fine wine delivered investors double digit returns over the COVID-19 pandemic and global lockdowns. Between April 2020 and September 2022, the asset shot up a staggering 43.5%.

This makes fine wine an extraordinary hedging option for investors. When stocks are tumbling, a reasonable allocation to wine can help to smooth out the overall performance and absorb losses.

Today, fine wine is a better portfolio hedge than gold   

The current economic environment is unsteady. Understandably, global asset managers are now looking to buffer against some of the market shocks by increasing their allocations to alternatives and hedging instruments.

One of the most popular choices is gold. According to UBS’ latest report, ‘we are also most preferred on gold and recommend holding it as a portfolio hedge in the current uncertain times’.

However, over the past couple of years, fine wine has started to beat gold at its own game. Since Covid-19, the prices of gold have become more correlated to the prices of the stock market. Looking at the graph below, the performance of gold (in orange) is becoming increasingly aligned to the stock market (for example, the S&P 500 shown in yellow). By contrast, the value of fine wine (red) is the least aligned.

Liv-ex 1000 vs S&P 500 vs Gold

When it comes to hedging against a turbulent economy, wine is coming out on top. Some economists are now beginning to question if fine wine is the new gold.

Since 2021, the performance of fine wine has outpaced inflation

The US inflation rate is gradually coming back to an almost-reassuring level. At the time of writing (May 2023), it sits at 4.98%, down from 8.54% in 2022. But it’s more than double the target rate.

In the UK, it’s not looking so good. Inflation now sits at a nerve-wracking 10.06%, meaning that purchasing power is rapidly draining from the pound. At times like this, it’s generally better to hold long-term wealth in assets rather than cash. Physical assets like property, precious metals and fine wine are especially resilient to inflation risk.

Below is a graph showing the UK’s inflation rate over the past five years. Since 2021, it has soared to double digits.

If we compare this to the average performance of fine wine in the same time frame (using the Liv-ex 1000 index), wine hasn’t just kept up with inflation. It has beaten it more than three-fold. Between 2021 and 2023 UK inflation rose by just under 10%. By contrast, the average performance of fine wine has increased by 33%.

There are several reasons why wine is so good at outpacing inflation. Firstly, it’s a global asset so it tends to rise above local shocks. When the pound loses value, Asian or American investors tend to step in. The wine markets are generally private too. This means that the groups of buyers tend to be very wealthy and sophisticated investors, who are less impacted by the cost of living pressures. They’re generally less swayed by rumors or economic turbulence too.

Perhaps most significantly, wine is a precious and depleting asset. It grows in value and scarcity over time, which will almost always outpace inflation levels.

Overall, wine is a useful asset in a turbulent economy

There are so many reasons for turbulence in the economy. Wars, pandemics, political tensions, inflation or the climate crisis to name a few. Yet, the last few years have shown us that fine wine tends to increase in value during these historical moments.

Global demand for investment grade wine outstrips supply more and more every day. As our CEO Alex Westgarth recently explained for Forbes Business Council, wine investors are younger, edgier, and more international than ever. Whichever way you look at it, wine and economic turbulence tend to pair well.

As the markets continue to stride forward into uncertainty, it’s a good moment to reconsider alternative assets and hedging strategies.

Discover seven more delicious benefits to investing in fine wine

WineCap’s market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

 

 

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Investing in fine wine or in stocks – which is safer?

If you’re looking for viable investment opportunities then you’ve likely considered a range of potential investments, including stocks and wine. But of these two drastically different investment arenas, which is the safer option during the current economic climate?

In this article, discover the pros and cons of investing in wine and investing in stocks to help you make a more informed decision about which investment direction is best suited to you.

The pros of investing in wine

 

A lower-risk tangible investment

Fine wine is a physical product with intrinsic value. Unlike stocks – which are intangible and can theoretically fall to zero – fine wine always holds some market value because it is consumable.

Key reasons wine is considered lower-risk:

  • It is insured and professionally stored

  • It cannot suddenly become worthless

  • Supply is finite: once opened and consumed, bottles disappear

  • Historically lower volatility than equities

Fine wine is a physical asset, so it represents a very low-risk investment. When you invest in the market, your wines are stored in optimal conditions within a secure bonded warehouse.

Enjoyable, and globally recognised

Investment wine is both a luxury asset and a globally traded commodity. Its value is supported by long-term demand from:

  • Collectors

  • Restaurants and hospitality buyers

  • Private clients

  • Global auction houses

This creates a large, stable market for well-selected wines.

Strong historical performance

Fine wine has shown remarkably consistent returns over the past two decades. According to S&P Global, wine is one of the few luxury assets to have withstood the harsh impact on assets triggered by the coronavirus pandemic, proving the market relatively resilient. Indeed, wine is widely considered to be a ‘safe haven asset’. Moreover:

  • Fine wine delivered 13.6% annualised returns over 15 years

  • Many top regions have outperformed major stock market indices over the same period

This steady upward trend appeals to investors seeking long-term resilience rather than rapid, high-risk gains.

Attractive tax treatment (UK/Some markets)

In many cases, fine wine is exempt from Capital Gains Tax because it is often classified as a “wasting asset.” This makes returns more efficient compared to traditional taxable assets.

The cons of investing in wine

 

Portfolio valuation can be tricky

Unlike publicly traded equities:

  • Wine doesn’t have real-time pricing

  • Market activity is slower

  • Valuations depend on recent trades, availability, and provenance

Specialist platforms greatly improve transparency – but it’s still less instant than stock market data.

Choosing the right wines requires expertise

Not every bottle appreciates. Risks include:

  • Overpaying for highly popular but widely available labels

  • Selecting wines with limited long-term demand

  • Buying wines from weaker vintages

This is why many investors rely on professional advisory services.

Selling wine can take a while

Wine is a slower, more deliberate market. Selling may take:

  • Several days, for liquid, in-demand wines

  • Several weeks or months for niche or rare bottles

Investors should treat fine wine as a medium- to long-term asset, not a short-term liquidity tool.

The pros of investing in stocks

 

The potential for large cash gains

Stocks can appreciate rapidly due to:

  • Strong earnings

  • New product launches

  • Market expansion

  • Industry disruption

This makes equities well-suited for long-term wealth building.

Quick purchases and sales

Stocks can be:

  • Bought instantly

  • Sold instantly

  • Traded globally

  • Accessed 24/7 via digital platforms

This liquidity makes equities ideal for short-term or flexible investing.

Easy diversification

With thousands of companies across dozens of industries, investors can spread risk across:

  • Regions

  • Sectors

  • Growth styles

  • Market caps

They can also spread risk by investing in alternative assets like fine wine.

The cons of investing in stocks

 

An erratic, volatile marketplace

Stock prices are sensitive to:

  • Inflation and interest rates

  • Political events

  • Global crises

  • Corporate earnings

  • Market sentiment

Sharp daily swings make equities riskier than wine, especially for conservative investors.

Limited transparency

Public companies release information – but not everything is disclosed. Investors may lack visibility into:

  • Internal management issues

  • Supply-chain risks

  • True financial health

This information gap introduces uncertainty when selecting stocks.

Capital Gains Tax

Profits made on equities are typically taxable. Depending on your tax jurisdiction, this can significantly reduce real returns.

Fine wine often avoids this (again, depending on jurisdiction), which is a major reason many high-net-worth investors diversify into alternative assets.

Wine or stocks – which is the safer investment?

While stocks offer higher potential gains, they also carry higher volatility and can suffer significant short-term losses.

Fine wine, on the other hand:

  • Is less volatile

  • Has a strong track record of steady returns

  • Holds intrinsic value

  • Benefits from global luxury demand

  • Offers potential tax advantages

If stability is your priority – or if you are building a long-term, diversified portfolio – fine wine is generally considered the safer investment.

Talk to our wine investment experts

If you’d like personalised guidance or want to explore building a fine wine portfolio, schedule a free 30-minute consultation with one of our experts.

Schedule your free consultation

FAQs About Wine vs. Stock Investing

1. Is wine really a safer investment than stocks?

Wine is typically less volatile and has historically shown steadier growth. Stocks offer higher potential returns but also higher risk.

2. How long should I hold investment wine?

Most investors hold wine for 5–10+ years, allowing rarity, bottle consumption, and collector demand to increase value.

3. Can wine lose value?

Yes. Poor vintage reputation, market oversupply, or weak critic scores can influence prices. Expert guidance reduces this risk.

4. Do I need special storage for investment wine?

Yes – professional bonded storage ensures optimal temperature, humidity, provenance, and insurance.

5. Can wine outperform the stock market?

Historically, fine wine has outperformed several major stock indices over long periods due to steady compounding and low volatility.

6. Is wine a good hedge during recessions?

Often, yes. Fine wine has shown strong resilience during economic downturns and is widely seen as a safe-haven asset.