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Investment opportunities in LVMH Champagnes

  • Recent LVMH Champagne releases offer a combination of high quality and relative value for money.
  • Dom Pérignon 2013 has been the most in-demand wine so far this year.
  • The current market environment has created plenty of Champagne buying opportunities, among which Krug 2006 stands out.

A name synonymous with luxury and quality, Louis Vuitton Moët Hennessy’s (LVMH) wines have become mainstays of any serious wine investment portfolio. Owners of iconic brands like Krug, Dom Pérignon, Ruinart, Veuve Clicquot and Ace of Spades, LVMH has set unparalleled standards in Champagne production.

Not only have their wines delivered quality, as affirmed by critic scores, but they have brought greater liquidity to the Champagne market. A common theme uniting some of their recent releases is the outstanding value they offer compared to back vintages.

Dom Pérignon 2013 – the most wanted wine this year

Dom Pérignon 2013 is the latest release from the most in-demand Champagne brand. The wine boasts 95+ points from the Wine Advocate’s William Kelley, who called it ‘a lovely wine, defined by the long, cool growing season’.

The remarkable value it offers – as the most affordable Dom Pérignon vintage in the market today – has led it to become the most traded wine by both value and volume this year. The wine’s price has fallen slightly since release (-7.1%), in line with the recent reconciliation in Champagne prices. The Champagne 50 index has dipped 13.1% year-to-date.

However, the brand’s overall trajectory is upwards, with Dom Pérignon prices rising 64% on average in the last five years, and 133% over the last decade, making it an opportune time to buy.

Latest Krug Grande Cuvée editions

The crowning jewel of LVMH, Champagne house Krug, also introduced its latest Grande Cuvée earlier this year. The 171st edition, blended meticulously from 30 different vintages dating back to 2000, represents the lowest-priced Krug GC.

Magnums of the 168th edition are also new to the market, with the hallowed 2012 as the base vintage. Older releases of such magnums are hard to find and command a hefty premium, once again underlining the value to be had here.

Opportunities in Krug 

The recent decline in Champagne prices has created buying opportunities for some of the top names. The latest Krug vintage, the 2008, has become more affordable after dipping 29.0% year-to-date. The wine received 97-points from Antonio Galloni (Vinous) who described it as a ‘nervy, electrifying Champagne, the likes of which has not emerged from Krug’s cellars since the magical 1996’.

However, the 2006 presents an even better investment opportunity. While it is the lowest-priced Krug vintage, its scores align with pricier alternatives such as 2002. The 2006 boasts 96-points from Neal Martin, 97-points from Galloni and 98-points from Kelley, making its value proposition even more evident.

Krug prices have risen 71% on average in the last five years (see more on Wine Track).

Buyers can find plenty of opportunities in LVMH’s Champagnes. Despite the recent dip in the Champagne market, the long-term trajectory of these illustrious brands indicates a steady and impressive rise. The value on offer in some of the most recent offerings makes them an even more lucrative acquisition.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

 

 

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The growing market for alternative investments

  • The market for alternative investments has seen robust growth owing to burgeoning demand for non-traditional assets.
  • Alternative assets offer a hedge against inflation, and often provide investors with higher returns.
  • Some of the main challenges when it comes to alternative investments are accurate valuations and liquidity.

Alternative investments, those that fall outside traditional financial assets like stocks, bonds, and cash, have garnered immense popularity among affluent investors. From classic cars and luxury handbags to fine art, these assets represent both a passion and a store of value. According to the results of our global wealth management survey, fine wine emerged as the most in-demand passion asset. This article explores the burgeoning market for alternative investments, with a special emphasis on fine wine, contrasting and comparing their attributes, risks, and potential.

Alternative investment landscape

Alternative investments, often tangible assets, are known for their rarity, craftsmanship, and cultural relevance. Watches, luxury bags, art, whisky, and fine wine fall under this category, offering diversification for investment portfolios.

The market for alternative investments has witnessed robust growth owing to rising global wealth and a burgeoning demand for non-traditional assets. According to Richard Bacon, Head of Business Development at Shard Capital, ‘in the last two years there has been a tangible increase in how accessible and democratized these assets have become’.

As traditional markets have faced increased volatility, clients have turned to passion assets to safeguard their wealth. Economic uncertainty and inflation have fuelled interest, as these assets tend to retain value over time and provide investors with higher returns outside of their traditional portfolios.

This can be noted in the performance of the luxury goods market, which posted a record year in 2022, reaching a market value of €345 billion, despite geopolitical tensions and macroeconomic uncertainty. This momentum persisted into the first quarter of 2023, achieving 10% growth over 2022, according to Bain & Company.

The luxury group Louis Vuitton Moët Hennessy (LVMH), which owns Champagne houses Moët & Chandon, Dom Pérignon, Veuve Clicquot, Krug, Ruinart and Mercier, also had a record year in 2022, and reported a 15% growth in the first half of 2023.

Alternative assets compared

While alternative investments have enjoyed growing popularity, each asset class operates by its own market dynamics. There are some notable differences and similarities, for instance, between fine wine, art and luxury goods. Below we outline some of the differences.

Investment nature:

  • Fine wine: A consumable and perishable asset produced in multiple quantities (vintage-dependent) with value appreciation due to age, supply-demand and quality.
  • Art: A unique, non-perishable asset, valuing subjectivity and aesthetic appeal.
  • Luxury goods: Tangible assets like watches and bags, offering functional utility and value based on brand prestige and condition.

Value determinants:

  • Fine wine: Producer reputation, age, rarity, condition, critic scores.
  • Art: Artist reputation, uniqueness, historical significance, and condition.
  • Luxury goods: Brand reputation, craftsmanship, condition, and rarity.

Risks:

  • Fine wine: Market fluctuations, storage conditions, and provenance verification.
  • Art: Market trends, authenticity, and condition degradation.
  • Luxury goods: Counterfeiting, fashion trends, and wear and tear.

However, all these assets share common grounds, including tangibility, scarcity and uniqueness driving value, a strong connection to culture and lifestyle, and being a hedge against inflation and economic uncertainty.

Market challenges and opportunities

Some of the main challenges when it comes to alternative investments are valuations and liquidity. Some assets may need longer time to trade compared to traditional investments. Values may fluctuate based on trends, and condition. It is often harder to value a single piece of art accurately, compared to fine wine, which is often made in significant quantities and cases regularly trade internationally.

The main opportunities in the alternative investment market are diversification, their potential for appreciation and pleasure and fulfilment beyond the monetary benefits. Alternative assets offer a balanced and diversified portfolio, mitigating risks from traditional markets. Meanwhile, rarity and cultural significance can result in substantial value appreciation. Beyond financial rewards, these investments offer emotional and aesthetic satisfaction. Navigating the market for alternative investments requires an understanding of the underlying dynamics, diligent verification, and a discerning eye for value.

To find out more about fine wine as an alternative investment, download our special report below.

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La Place 2023: Critics’ verdict and top-scoring wines

  • Major critics have released their ‘Beyond Bordeaux’ reports, accessing the quality and value of this year’s La Place releases.
  • Tom Parker MW stated that there were ‘not as many hits as usual’.
  • Jane Anson awarded three wines 100-points.

As the La Place de Bordeaux campaign takes centre stage in September, major critics have shared their views on this year’s releases, including Jane Anson (Inside Bordeaux) and Tom Parker MW (JancisRobinson.com).

Both have commented on the quality of the wines but also on their pricing strategies and the value to be found. As discussed last week, a recurring theme in the campaign has been the price increases for the new releases, compared to previous vintages. This has done little to invigorate the market for buying at release for investment.

Tom Parker on the campaign’s ‘ambitious pricing’

In his ‘beyond Bordeaux’ assessment, Tom Parker MW expressed his wary view on the campaign’s strategy and pricing. He wrote that ‘the styles and regions are diverse, and the stories risk being lost in such a compressed release timetable’.

He added that ‘given the ambitious pricing for many of these wines, it is hard to see how they can all be sold through successfully’. Indeed, the campaign’s reception so far has been mediocre.

In terms of overall quality, Parker stated that ‘there were some excellent efforts though perhaps not as many hits as usual’.

Regional observations

Delving into individual regions, Parker noted the Californian producers’ split strategy, with ‘some releasing wines from the complicated 2020 vintage, with others choosing instead to offer museum releases and a few choosing to do both’. One such instance was Opus One, which opted for library release of its 2018 and 2019 vintages.

In terms of the Rhône releases, he observed that ‘Hommage à Jacques Perrin was good rather than great, and newly added and renamed Domaine de la Chapelle (formerly Jaboulet’s Hermitage La Chapelle) left a little to be desired in the tricky 2021 vintage’.

For him, ‘Argentina produced two of the most exciting wines’. He awared 18 out of 20 points to Zuccardi’s Finca Canal Uco and 17+/20 for Adrianna Vineyard from Catena Zapata.

Parker also complimented Australian wines which were ‘technically immaculate’ and named Wynn’s John Riddoch ‘a personal favourite’.

His top Italian pick was Masseto (18/20), which he described as ‘almost a guilty pleasure in 2020’ though ‘only for those with the deepest pockets’. Although the wine was released at a 10% premium on last year, the new release still offered value in the context of back vintages.

Jane Anson awards three wines 100-points

Among the releases so far, Jane Anson awarded three wines 100 points – Bibi Graetz Colore 2021, Yjar 2019, and Giaconda Chardonnay 2021. The La Place newcomer Chappellet, Pritchard Hill Cabernet Sauvignon 2019 received a near-perfect score of 99-points from the critic.

Anson drew attention to Sicily as a region that offers both quality and value, saying that ‘Sicilian reds, as ever, offer some of the best value wines not just of the September Releases, but of the wine industry in general’.

She also acknowledged that ‘there’s no doubt that the wider economic stresses globally are both helping and hurting the September Releases’.

Once again, this highlights the importance of correct pricing in a broadening fine wine market.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

 

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How to include fine wine in your investment portfolio

  • Fine wine can serve as a stable, alternative asset in a diversified investment portfolio.
  • Investing in fine wine offers both economic resilience and long-term growth potential.
  • Proper storage and understanding of the asset are crucial for maximizing investment returns.

Fine wine, often associated with luxurious dining and celebratory events, has also gained recognition as a viable investment opportunity. This article explores how to strategically include fine wine in your investment portfolio, while highlighting its unique advantages and potential risks.

Positioning in the portfolio

In a well-diversified investment portfolio, asset allocation usually comprises a mix of stocks, bonds, and alternative investments. Stocks usually dominate, occupying roughly 50% of the total funds due to their potential for high returns. Bonds, typically accounting for 30% of allocations, offer a balance against the volatility of stocks. The remaining 20% is reserved for assets like real estate, hedge funds, cash, and alternatives. These offer a niche yet valuable opportunity for diversification. Industry experts typically recommend allocating a modest percentage of a portfolio to alternative investments, including fine wine. This provides enough room for additional returns without exposing the investor to excessive risk.

Fine wine as a recession buffer

One of the most striking attributes of fine wine as an investment is its resilience during economic downturns. Fine wine indices offer compelling evidence of how fine wine can act as a hedge during challenging economic times. For instance, in the first nine months of 2022, the stock market wobbled. The S&P 500 dwindled downward, losing 23.7% in value by the end of September. However, in perfect contrast, the value of fine wine (according to Liv-ex 1000) rose 14.1% in the same time frame. While it might be tempting to sell off when the markets are doing well, fine wine can be extraordinarily helpful when downturns hit.

Fine wine in today’s investment landscape

The growing interest in investing in fine wine is also tied to broader trends in the wine market. Investors who once focused solely on equities or property are now exploring tangible assets that offer stability and the potential for long-term investment growth. Many turn to reputable wine merchants, advisory platforms, or even a wine fund to gain exposure to blue-chip labels and established cult wines – bottles known for their scarcity, prestige, and demand among global collectors. Unlike buying wine for consumption, wine investors acquiring investment-grade bottles need to do due diligence around provenance, storage, and market conditions. When approached strategically, this can become a powerful complement to more traditional assets, offering a level of diversification that improves with age – much like the wines themselves.

Long-term outlook

Investors should be aware that fine wine is an investment that rewards patience, and longer-term commitment. For instance, some fine wines, as shown on Wine Track, have seen four-digit returns in the last decade. On average, a bottle of Rene Engel Vosne-Romanee is up nearly 3,390% in value. The stellar growth can be attributed to the scarcity of the wine; the leading Burgundy winemaker Philippe Engel passed away in 2005 and the domaine was later sold to Francois Pinault and renamed to Domaine Eugenie. But this is not a single example. Leading fine wine indices show that the average value of a fine wine has increased by close to 70% in the last decade, and 340% in the last 20 years.

Patience is most definitely a virtue when it comes to investing in fine wine. The most long-term investors tend to get the highest returns. It is also crucial to note that fine wine is not as liquid an asset as stocks or bonds. Selling a wine may take weeks or even months, emphasising the need for a long-term investment strategy.

Proper storage

Preserving the quality of fine wine is crucial for realising its investment potential. Proper storage conditions, including a controlled environment with consistent temperature and humidity, are non-negotiable. The wine should ideally be stored horizontally to maintain cork moisture. Those unfamiliar with the intricacies of wine storage should consider hiring professional services. These specialised storage facilities not only offer optimal conditions but also provide insurance options to protect your valuable investment.

Understanding the asset

Fine wine is more than just a potential source of revenue; it is a tangible link to history and culture. Understanding the various factors contributing to a wine’s value, such as the region, vintage, and rarity, can offer more than just economic benefits. This multifaceted understanding of the fine wine market can enrich an investor’s appreciation for the asset, making it a unique and satisfying component of a diverse investment portfolio.

In conclusion, creating a fine wine portfolio requires careful planning, due diligence, and a long-term perspective to realise its full potential as a unique and rewarding asset.

FAQs: Investing in Fine Wine

1. Is fine wine a good investment for beginners?

Yes. Fine wine is increasingly accessible, especially through trusted merchants and fractional or managed investment platforms. The wine industry is diverse and well-positioned for growth. Beginners should start with a small allocation and choose well-known, investment-grade producers.

2. How much should I allocate to wine in my portfolio?

Most experts recommend 1–5% of a diversified portfolio, depending on your risk tolerance and long-term investment goals.

3. Do I need specialist storage?

Absolutely. Improper storage can significantly reduce the value of a wine. Professional wine storage facilities maintain ideal conditions and handle provenance verification.

4. How long should I hold investment-grade wine?

Fine wine generally performs best over 5–10+ years. Some bottles appreciate meaningfully only after a decade or more.

5. How is fine wine different from the stock market?

Wine prices are driven by supply, scarcity, and global demand – not by broader market cycles. This makes wine less volatile and often counter-cyclical to equities.

6. Can I sell wine quickly if needed?

Wine is not as liquid as stocks. Depending on your platform or merchant, selling can take anywhere from a few days to several months.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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New World releases from the autumn La Place de Bordeaux campaign

  • The La Place de Bordeaux campaign is in full swing, with releases from Chile, Italy, USA, France and more.
  • A recurring theme in the campaign has been the price increases for the new releases, compared to their previous vintages.
  • While La Place remains an exciting global marketplace for New and Old World wines, the ultimate value of the releases should be judged in a broader context.

The La Place de Bordeaux autumn campaign has gathered momentum over the past two weeks, with releases from Chile, Italy, USA, France and more.

The campaign kicked off with Paul Jaboulet Aîné’s Hermitage La Chapelle 2021, along with the re-release of some of its library vintages, namely 2013, 2011 and 2006. Napa Valley’s Opus One also re-released its 2018 and 2019 vintages, which led to heightened demand for the brand. Below we take a look at some of the recent New World releases from the campaign so far, examining their pricing and investment potential.

Seña 2021

The newly released 2021 vintage of Mondavi & Chadwick’s Seña is the highest priced wine across recent vintages from the brand.

Seña 2021 was released at €90 per bottle ex-négociant, up 5.9% on the 2020. The wine came with a recommended retail price of £1,344 per 12×75, representing a 30.6% increase on last year.

The 2021 Seña received 98+ points from The Wine Advocate’s Luis Gutiérrez, who described it as ‘one of the finest vintages’. Meanwhile, Joaquín Hidalgo (Vinous) gave it 96-points and said that ‘it will grow in the bottle’.

Other more attractively priced but similarly scored vintages include 2019 and 2018. Over the last ten years, Seña prices have increased 90% on average.

Almaviva 2021

Another release from Chile, Almaviva 2021, was offered via La Place at €122 per bottle ex-négociant, up 5.2% on the 2020. The wine was released internationally for £1,448 per 12×75. It received 96+ points from Luis Gutiérrez, and another 96-points from Joaquín Hidalgo, who praised its ‘enticing nose’ and ‘velvet texture’.

However, some back vintages such as the 2020, 2019 and 2018 offer better value. Our Almaviva index has recorded positive performance both in the short and the long term. Over five years, prices have risen 41%, and over ten – 147%.

Nicolás Catena Zapata 2020

The Argentinian wine Nicolás Catena Zapata 2020 was released at €53.30 per bottle ex-négociant, up 1.5% on the 2019. It has been offered internationally at £720 per 12×75, down 1.6% on the 2019’s opening price.

It received 95-points from Gutiérrez and 96-points from Hidalgo, who observed that this ‘meticulously crafted red achieves perfect balance in a warm vintage’. However, there are plenty of good value buying opportunities in back vintages, notably 2019, 2018 and 2016.

Nicolás Catena Zapata has enjoyed a positive performance over the last five (33%) and ten years (104%).

A recurring theme in the campaign has been the price increases for the new releases, compared to their previous vintages. Similar to the spring Bordeaux 2022 campaign, often back vintages available at a discount hold better investment potential. While La Place continues to showcase the diversity of fine wine, and remains an exciting global marketplace for New and Old World wines, the ultimate value of the releases should be judged in a broader context.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

 

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The legacy of the 1855 Bordeaux Wine Classification and global rankings

  • The 1855 Bordeaux Wine Classification continues to serve as a touchstone that has shaped not only Bordeaux but also global perceptions of what constitutes a ‘fine wine’.
  • Wine-producing regions worldwide have developed their own unique classification frameworks, based on quality, price, and terroir.
  • Wine classifications serve as guides to quality standards, geographical origins, and historical context.

Wine classifications play a vital role in the global wine industry. They help consumers, collectors, and investors navigate quality, geographical origin, and prestige in an increasingly complex market. From Bordeaux’s classified growths to Burgundy’s vineyard-based crus, these frameworks provide structure in a world where thousands of producers and regions compete for attention.

Among all wine classification systems, none has shaped perceptions of “fine wine” more profoundly than the 1855 Bordeaux Wine Classification. Commissioned under Napoleon III, this historic ranking established a hierarchy of growth wines that continues to influence how quality, rarity, and value are defined nearly 170 years later. While wine-producing regions across the world have since developed their own classification frameworks, the 1855 system remains a benchmark – both commercially and culturally – for what constitutes a truly great wine.

As the global wine market has evolved, classifications have adapted alongside it, offering insight into tradition, terroir, and shifting consumer preferences. Yet the enduring relevance of the 1855 Bordeaux Classification underscores the lasting power of reputation, consistency, and market trust in fine wine.

The enduring legacy of the 1855 Bordeaux Wine Classification

The Bordeaux Wine Official Classification of 1855 was commissioned for the Exposition Universelle de Paris, a world fair designed to showcase France’s greatest achievements. Napoleon III tasked the Bordeaux Chamber of Commerce with identifying the region’s finest wines. Rather than relying on tastings, the Chamber turned to wine brokers – the commercial gatekeepers of the time – who ranked estates based on historical reputation and long-established trading prices.

The classification focused primarily on prominent Left Bank estates, particularly in the Médoc, with one notable exception: Château Haut-Brion in Graves. These wines were divided into five hierarchical tiers:

  • Premier Cru (First Growth)

  • Deuxième Cru (Second Growth)

  • Troisième Cru (Third Growth)

  • Quatrième Cru (Fourth Growth)

  • Cinquième Cru (Fifth Growth)

Together, these tiers formed the foundation of Bordeaux’s system of classified growths, creating a permanent hierarchy that defined the region’s most prestigious growth wines.

The classification also recognised the exceptional sweet wines of Sauternes and Barsac, which enjoyed enormous international demand in the 19th century. At the pinnacle stood Château d’Yquem, placed alone in the rank of Premier Cru Supérieur — a distinction that remains unique in the wine world.

Remarkably, the classification has remained largely unchanged. Its most significant revision came in 1973, when Château Mouton Rothschild was promoted from Second Growth to First Growth. Baron Philippe de Rothschild famously marked the occasion with the words: “First I am, second I was, Mouton does not change.”

Criticism and evolution of a historic system

Despite its prestige, the 1855 Classification has long attracted criticism. Because it was based on 19th-century market prices, detractors argue that it fails to reflect modern viticulture, advances in winemaking, or evolving stylistic preferences. Over time, some non-classified estates have surpassed classified growths in quality, while benefiting from greater flexibility and innovation.

This rigidity has been both a strength and a weakness. On one hand, it has preserved clarity, brand power, and investment confidence. On the other, it has frozen a snapshot of historical market dynamics into a permanent hierarchy. In response to this tension, the global wine exchange, Liv-ex, has created a similar classification that uses price alone to determine a hierarchy of the leading fine wine labels in the market.

Nevertheless, the longevity of the 1855 system demonstrates the enduring value of reputation and consistency in the fine wine market.

How wines were ranked in the 1855 Bordeaux Classification

To understand why the 1855 Bordeaux Classification remains so influential today, it is essential to examine how the wines were ranked in the first place. Unlike many modern systems that rely on tasting panels or regulatory oversight, the 1855 framework was fundamentally commercial in nature.

A market-driven system

At the request of Napoleon III and the Bordeaux Chamber of Commerce, wine brokers ranked estates according to decades of trading data, merchant pricing, and auction records. Growth status was awarded based on sustained demand, reliability, and reputation rather than the performance of a single vintage.

The focus was firmly on red wines from the Left Bank, particularly the Médoc. These were organised into five growth tiers, creating a clear hierarchy of prestige. First Growth estates such as Château Margaux were already recognised in the 19th century for consistency and refinement, helping to cement their position at the top of the classification.

While red wines dominated, sweet white wines from Sauternes and Barsac were also included, reflecting their immense popularity at the time. The system culminated in the singular elevation of Château d’Yquem as Premier Cru Supérieur – a status unmatched by any other wine.

Notably, dry white Bordeaux was excluded altogether. At the time, these wines lacked the commercial prominence of red and sweet white wines, highlighting how closely the classification mirrored market realities rather than stylistic diversity.

Once established, growth status became fixed. Over time, this transformed a commercial ranking into a permanent hierarchy of classified growths, a structure that continues to shape demand for Bordeaux growth wines today.

The economic weight of the 1855 Classification

From an investment perspective, the 1855 Classification remains one of the most powerful brand frameworks in fine wine.

Today, the five First Growths – Château Lafite Rothschild, Château Latour, Château Margaux, Château Haut-Brion, and Château Mouton Rothschild – remain among the most recognised wines in the world. Their classified growth status directly correlates with market dominance:

  • They anchor indices such as the Liv-ex 50

  • They command sustained global demand, particularly in the US and Asia

  • Their brand prestige supports price resilience during economic downturns

  • Their growth wines are among the most actively traded worldwide

Beyond bottle prices, classification status also influences land values. Vineyards designated as crus classés command significantly higher prices than non-classified sites, shaping long-term investment, production strategy, and estate positioning across Bordeaux.

The Saint-Émilion Classification

Bordeaux’s Right Bank offers a completely different approach through the Saint-Émilion Classification, first introduced in 1955. Unlike the 1855 system, Saint-Émilion revises its rankings roughly every ten years, allowing producers to move up or down the hierarchy. Its tiers include:

  • Premier Grand Cru Classé A

  • Premier Grand Cru Classé B

  • Grand Cru Classé

The dynamism of this model fosters competition, encouraging châteaux to innovate, invest in vineyards, and elevate their winemaking standards.

However, the classification has experienced its share of controversy. The most notable recent development was the withdrawal of three top estates – Châteaux Ausone, Cheval Blanc and Angélus – from the classification amid disputes over evaluation criteria. This highlighted the tensions between heritage, modern wine styles, and market realities.

Despite these challenges, the Saint-Émilion system offers a compelling alternative to Bordeaux’s more rigid 1855 structure, showcasing a model that evolves with the industry.

Classifications beyond Bordeaux 

Burgundy’s cru system: terroir above all

Burgundy takes a fundamentally different approach, classifying wines by vineyard site rather than producer. Its hierarchy includes:

  • Grand Cru

  • Premier Cru

  • Village

  • Regional

Because vineyards are often shared among multiple producers, two wines from the same site can vary significantly. This terroir-driven model has influenced regions worldwide, particularly in the New World, where vineyard identity increasingly defines top-tier wines.

Germany’s VDP Classification

Germany’s VDP system draws inspiration from Burgundy, with top vineyard designations such as Grosse Lage (Great Growth) and Erste Lage (First Growth). These categories identify sites capable of producing world-class wines, particularly Riesling, while allowing stylistic diversity.

Italy’s Barolo and Barbaresco crus

In Piedmont, Barolo and Barbaresco rely on an unofficial but widely recognised cru system. Vineyard names such as Cannubi, Brunate, and Rabajà carry prestige and influence pricing. The introduction of Menzione Geografica Aggiuntiva (MGA) in 2010 formalised many of these distinctions, strengthening the region’s terroir identity.

Portugal’s Douro Classification

The Douro Valley boasts one of the world’s earliest vineyard classification systems, dating back to 1756. Based on factors such as altitude, soil, and exposure, it predates Bordeaux by nearly a century and laid the groundwork for modern terroir-based classification models.

Concluding thoughts

The 1855 Bordeaux Wine Classification remains one of the most influential frameworks in the history of fine wine. Its hierarchy of classified growths continues to shape global perceptions of quality, prestige, and value, particularly for investment-grade growth wines.

At the same time, more flexible models – from Saint-Émilion’s evolving rankings to Burgundy’s terroir-driven crus – demonstrate how classification systems can adapt to changing markets and consumer expectations. Together, these frameworks help define how wine is understood, traded, and collected worldwide.

From Europe to the New World, wine classifications act as both historical artefacts and modern benchmarks, guiding today’s collectors and investors through an ever-evolving fine wine landscape.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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Four key market trends from the 2023 Liv-ex Classification

  • The fine wine market is diversifying, with Argentina and Switzerland making new entries in the 2023 Liv-ex Classification.
  • Bordeaux’s influence is waning, now accounting for less than 30% of wines in the classification, while other regions like Champagne rise in prominence.
  • Internal shifts in Burgundy indicate changing buying preferences, driven by the search for value and stock.

The Liv-ex Classification is a ranking of the world’s leading fine wine labels, based solely on their price. The classification takes into account minimum levels of activity and number of vintages traded over one year to present a more accurate picture of the market today. Like the 1855 Bordeaux Classification, the wines are divided into five tiers (price bands).

The 2023 edition featured 296 wines from nine countries. It presented a broad overview of the state of the secondary market – what is trading, and at what price levels. As the market continues to evolve, we break down four key trends from the 2023 Liv-ex classification.

Continued expansion in the world of fine wine

While the number of wines that qualified for inclusion in the 2023 rankings was lower than in the previous 2021 edition (349) due to changes in the methodology, the fine wine investment market has continued to diversify.

Argentina re-entered the rankings with five wines compared to having just one in 2019. Switzerland also joined the classification for the first time with Gantenbein Pinot Noir. Meanwhile, Spain and Chile saw 40% and 100% respective increases in the number of wines entering.

Regional diversity was particularly noticeable in the second-lowest priced 4th tier (£456-£637 per 12×75), which featured wines from France (24), Italy (16), Portugal (3), Australia (2), Spain (1), the USA (1), and Argentina (1).

Bordeaux among global competitors

It is no secret that Bordeaux’s dominance in the fine wine investment market has been fading since its glory days in 2009-2010. The continued broadening of the market has meant that the region has become one of many players, accounting for under 30% of the wines in the 2023 classification.

This has been further aided by its mediocre price performance relative to other regions. The Bordeaux 500 index has risen just 2.9% over the last two years, compared to a 19% move for its parental Liv-ex 1000 index, and a 36.7% increase for Champagne, which has been the best performer. All considered, Liv-ex wrote that ‘this pattern may well continue in future editions’ as new entrants challenge Bordeaux’s monopoly.

While Bordeaux’s influence wanes, other regions like Champagne are capturing the limelight.

The stellar rise of Champagne prices

Champagne has experienced a significant price surge in recent years, which has been reflected in the global rankings.

The majority of Champagnes (10) in the classification entered the first tier – wines priced above £3,641 per 12×75. The remaining 12 were split between tier 2 (£1,002-£3,640) and tier 3 (£638-£1,001). There were no Champagnes in tiers 4 and 5 (wines below £1,000 per case).

The most expensive Champagne was Jacques Selosse Millésime, with an average trade price of £32,516 per case, followed by Krug’s Clos d’Ambonnay (£30,426) and Clos du Mesnil (£17,509). The latter has risen 105% in value over the last five years.

On average, Champagne prices are up 62.8% during this time. They peaked in October 2022, following a year and a half of steady ascent. Since then, the Liv-ex Champagne 50 index has entered a corrective phase – but not significant enough to change the region’s trajectory. Sustained demand has been further buoying its performance.

Internal reshuffling in Burgundy

Burgundy, home to the most expensive wines in the rankings, has been undergoing an internal shift. New entrants have replaced many of the labels in previous editions, signalling changes in buying preferences.

Heightened demand for the region in 2022 led buyers to explore different wines within Burgundy, seeking both value and stock availability. Some of the new entrants in the 2023 classification include Prieuré Roch Ladoix Le Clou Rouge, Domaine Louis Jadot Gevrey-Chambertin Premier Cru Clos Saint-Jacques and Domaine Trapet Père et Fils Latricières-Chambertin Grand Cru.

Interestingly, while these new labels have entered the ranking, they seem to have replaced older, perhaps less active, Burgundy labels. Indeed, the overall proportion of Burgundy wines in the classification has remained steady, even as specific labels fall in and out of favour.

As new players emerge and existing ones adapt, one thing is clear: the fine wine market will continue to diversify and evolve, promising a fascinating future for everyone involved.

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