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Passion investing: personal interest or financial opportunity?

  • Passion investing refers to collecting items you love and want to keep for the long term.
  • Some of the most popular passion assets that can yield substantial returns are rare stamps and coins, art, classic cars, luxury watches and fine wine.
  • Passion investing offers a unique blend of personal fulfilment and financial opportunity, allowing investors to engage deeply with their interests while potentially earning returns.

Passion investing represents a unique and emotionally rewarding approach to building wealth, diverging from traditional investment avenues like stocks, bonds, or real estate. This investment strategy is grounded in the acquisition of tangible assets that spark personal joy and enthusiasm, ranging from art and vintage cars to rare stamps, luxury watches, and fine wines.

Such investments not only have the potential to appreciate in value over time but also provide intrinsic satisfaction and a deep sense of personal fulfilment. This article offers an overview of passion investing, highlighting the diverse assets involved and the unique benefits they offer, with a particular emphasis on the allure of fine wine.

The spectrum of passion assets

Some of the most common passion investments are art, classic cars, luxury watches and fine wine.

Rare stamps and coins

Collecting stamps and coins is one of the oldest forms of passion investing. Rare specimens, especially those with errors or historical importance, can fetch significant sums. Collectors revel in the history and stories behind their acquisitions, adding a layer of intellectual engagement to the financial investment.

Art

Investing in art involves purchasing pieces from emerging or established artists with the expectation that their value will increase over time. Art investors often enjoy the aesthetic and cultural significance of their collections, providing an emotional return that transcends monetary gains.

Classic cars

Classic car enthusiasts invest in rare and historic automobiles, driven by a passion for automotive design and engineering. These vehicles often appreciate in value, especially well-maintained models or those with historical significance, offering financial rewards alongside the thrill of ownership and driving.

Luxury watches

The market for luxury watches has seen substantial growth, with vintage and limited-edition timepieces appreciating significantly. Enthusiasts appreciate the craftsmanship, history, and prestige associated with high-end watches, making this a passion investment that combines personal enjoyment with potential financial returns.

Fine wine

Fine wine stands out as a particularly intriguing passion investment. Beyond the potential for appreciation in value, wine collectors derive pleasure from the nuances of wine tasting, the history of vineyards, and the art of winemaking. This section will delve deeper into fine wine as a case study in passion investing.

The unique appeal of fine wine investment

Fine wine embodies the essence of passion investing by offering both tangible and intangible returns. As a consumable asset, its value can appreciate due to factors like rarity, vintage quality, and global demand. Fine wine investment attracts those who are not only looking for financial gains but also for the enjoyment of collecting, tasting, and learning about wine.

Diversification and stability

Fine wine has demonstrated a relatively stable investment performance, often showing resilience in the face of economic downturns. Adding fine wine to an investment portfolio can provide diversification, reducing overall risk and smoothing out volatility.

Enjoyment and experience

Investing in fine wine is as much about the experience as it is about the potential financial returns. Collectors often take pride in hosting tastings, visiting vineyards, and immersing themselves in the rich culture and history of wine-making, which adds a deeply personal dimension to the investment.

Inflation hedge

Tangible assets like fine wine can serve as a hedge against inflation. As the value of money decreases, the value of physical goods can increase, protecting the purchasing power of the investor’s capital.

Passion investing offers a unique blend of personal fulfilment and financial opportunity, allowing investors to engage deeply with their interests while potentially earning returns. Successful fine wine investing requires knowledge and expertise. Investors should familiarize themselves with the wine market, including factors that affect wine prices and the best practices for buying, storing, and eventually selling wine for profit. Proper storage is crucial to maintain the quality and value of the wine, and provenance plays a significant role in its appreciation.

To find out how investment in fine wine works in practice, read our in-depth Fine Wine Investment Guide.

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Wine Advocate releases Bordeaux 2021 in-bottle scores

  • Wine Advocate has released William Kelley’s report on Bordeaux 2021 in-bottle.
  • According to the report, the best producers ‘especially those working with the best terroirs […] have produced some excellent wines’.
  • Haut-Brion, Cheval Blanc and Montrose were the highest-scoring wines of the vintage, receiving 97 points.

Wine Advocate has released William Kelley’s report on Bordeaux 2021 in-bottle based on his tastings, alongside his colleague Yohan Castaing. Kelley’s in-bottle verdict confirms his En Primeur assessment of this variable vintage.

A farmers’ vintage

Kelley wrote that the results were mixed, but ‘the best farmers, especially those working with the best terroirs and armed with the resources to take risks and make a strict selection, have produced some excellent wines’.

2021 is largely seen as a ‘farmers’ vintage’. According to Kelley, ‘the best 2021s are beautiful wines that exemplify how much technical progress Bordeaux has made over the last decade in the vineyards and in the winery’.

He attributes the best results to nurture over nature; however, this ‘doesn’t change the results in the glass’.

Vintage comparisons

Due to the heterogeneous nature of the 2021s, stylistic comparisons with back vintages are harder to make. For Kelley, ‘many wines are supple and charming, reminiscent of a modern-day version of the 1999 vintage: the perfect “restaurant vintage,” if one forgets their price’.

He added that ‘some of the best northern Médoc reds, with their serious, intensely Cabernet Sauvignon-driven personalities, evoke the 1996 vintage; whereas the Right Bank’s best 2021s are more sensual and seductive’.

When it comes to pricing, many 2021s are now available below their release price, making them an attractive investment proposition where quality is high.

The best Bordeaux 2021s

Kelley highlighted Cheval Blanc (97), Figeac (96+), Haut-Brion (97), Léoville-Las Cases (96+) and Montrose (97) as his wines of the vintage.

For Castaing, the 2021 First Growth reflects ‘the timeless elegance of Haut-Brions from cooler years [and] will delight Bordeaux purists’.

When it comes to Cheval Blanc, Kelley revealed that ‘director Pierre-Olivier Clouet even considers it to be superior to the 2020, a preference that I share’. The 2021 is one of the most affordable recent vintages from the estate.

The other highest-scoring wine, Montrose, got Kelley’s ‘nomination for the title of “wine of the vintage” in the Médoc’. The critic said it ‘entirely transcends the limitations of the year’.

Bordeaux 2021 in-bottle scores

Full report and tasting notes are available on the Wine Advocate’s website.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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How could 2024’s interest rates impact fine wine?

  • If interest rates increase or stay the same, there may be golden opportunities for savvy investors to fill their wine cellars for lower-than-average prices.
  • If the Bank of England starts to drop interest rates consecutively around May, we would expect the fine wine market to show signs of growth around autumn.
  • Rather than focus on short-term economic events, we encourage investors to buy high quality fine wines, and ideally hold them for at least a decade.

Today’s interest rates are 5.25% in the UK. That is a lot higher than most of us are used to. For example, in 2019 they were just 0.75%. But it is reassuring that they have not been cranked up even more over the past months. Consensus among most economists is that the rates will surely come down again in 2024. The question is, by how much?

Unlike the US Federal Reserve, the Bank of England is warning markets not to expect big cuts. As Reuter’s reports, its ‘policy stance assumes a slow fall in interest rates to 4.25% in three years’ time’. However, many economists think that the rates will fall sooner.

Contrary to the central bank, Goldman Sachs predict rates will dip below 4% by the end of the year, marking a drop of more than 1.25%. Experts at Deutsche Bank are almost aligned, anticipating a 1.0% dip in the same timeframe. Andrew Goodwin, chief UK economist at Oxford Economics consultancy, expects the bank to start lowering rates in May. However, other economists suggest that June is more realistic.

In this article, we consider what these different scenarios mean for fine wine investors. When to buy, when to sell and when to hold are all critical questions as we dive into 2024.

If interest rates increase or stay the same

Continued high rates would probably be unwelcome news for most fine wine investors. Dovish policies like this usually led to a stronger pound, making wine more expensive for international buyers if sourcing from the UK market.

Asian and American buyers are a significant part of the fine wine market and cutting them out would probably lead to a dip in prices, as supply outstrips demand.

High interest rates could also temper domestic demand. After all, when the economy shrinks, there is less money for luxury goods. Buyers may opt for better ‘value’ purchases.

The compelling interest rates of savings accounts could also tempt investors away from illiquid assets. Over the short-term, putting cash into a bank account could seem like a safer bet. Even though, of course, over the long-term, the inflation risk is severe.

Ongoing high interest rates would likely create a buyer’s market. For the first few months of the year, until May, we could expect this to continue happening. Around this time, there may be golden opportunities for savvy investors to fill their cellars for lower-than-average prices.

If interest rates decrease by 0.25% – 2%

The most likely scenario is that the Bank of England will gradually reduce rates, starting from late spring or early summer. Most analysts (including Deutsche Bank, Goldman Sachs and Fidelity) seem to be anticipating a drop of at least 1.0%, and the markets have already priced this into products and forecasts. As seen in the news recently, inflation seems to be cooling, creating the right environment for interest rate cuts. For fine wine investors, this makes for reassuring reading.

Shrinking interest rates will make other low-risk investments like gold or savings accounts less compelling. Investors will probably start to feel the pull of more assets with more generous risk premiums. During the second half of the year, if interest goes down, fine wine prices might slowly increase.

A growing economy usually comes with more money to pop Champagne and see the year through in style. We’d expect the fine wine market to perk up in this environment.

Lower interest rates would probably be welcome news for international investors, as this usually signals better exchange rates. In 2021 and 2022, the weak pound and strong dollar stimulated Asian and American markets, boosting fine wine prices.

If the Bank of England starts to drop interest rates consecutively around May, we would expect the fine wine market to show signs of growth by around autumn. Prices would probably begin to creep up and continue rising with each rate cut. This would balance out the market, likely creating more demand and opportunities for sellers.

If interest rates plunge by 2% or more

It seems unlikely that interest rates will ever return to their pre-pandemic lows. Some experts, like those at Fidelity, argue that the previous rates were even kept ‘artificially low’, and overdue a correction. However, as recent years have taught us, unexpected things can happen.

If interest rates nosedive by more than 2% over 2024, it would probably be exceptionally good for fine wine investors. Both global and local demand would likely increase, as we saw in 2021. With the cost of borrowing plunging, we could expect to see more budgets allocated to luxury products like fine wine, creating more of a sellers’ market.

Fine wine investors in 2021 already enjoyed the rewards that come with a weak pound and low interest rates. International buyers leap into the market, creating a surge in demand.

If the interest rates cascade down to 3% or less by the end of the year, we would expect to see demand outstrip supply, leading to a hike in fine wine prices. This would be welcome news for sellers looking to cash-in their returns.

In the long-term, does it matter?

These predictions cover interest rate hikes over the next twelve months. But the real returns of fine wine tend to come in the longer run. As the Liv-ex 1000 index shows, fine wine prices on average have nearly doubled since 2014.

Rather than focus on short-term economic events, we encourage investors to buy high quality fine wines, care for them properly, and ideally hold them for at least a decade. For us, this is the true beauty of wine; its value is mostly intrinsic.

If you’d like to talk to an expert about buying or selling fine wine, we are just a call or an email away.

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Assessing the Burgundy 2022 En Primeur campaign

  • Burgundy prices continued to spiral downwards in January, falling 3.7%.
  • This created a challenging backdrop for the unfolding Burgundy 2022 campaign, which saw about 10% of producers reduce pricing year-on-year.
  • The current market dynamics offer investors a unique window to enrich their collections with both new gems and proven performers.

Burgundy took the spotlight at the beginning of the year with the unfolding 2022 En Primeur campaign. Already in our Q4 2023 report, we questioned the potential of the new releases to stimulate an otherwise dormant market. On the one hand, there was the excitement of the new mixed with high quality and quantity playing to the campaign’s advantage; on the other, much depended on pricing.

Market conditions and pricing challenges

Burgundy prices continued to spiral downwards in January, with the Liv-ex Burgundy 150 index starting the year with a 3.7% decrease. To say that this created a challenging backdrop for the new releases would be an understatement. Prices at release had to come down.

And partially they did. According to Liv-ex, about 10% of the top producers ‘lowered their prices year-on-year’. However, ‘about 40% raised their prices, even if only modestly’. Thanks to greater quantities, allocations were mostly restored.

Burgundy 2022 – ‘a treasure trove’

As the first releases landed, Burgundy 2022 enjoyed a positive reception from critics and trade. Neal Martin (Vinous) advised that ‘if your favourite growers’ price tags seem fair, then I would not hesitate diving in’. He described the 2022 vintage as ‘Burgundy’s latest trick: a treasure trove of bright ‘n bushy-tailed whites and reds in a season that implied such wines would be impossible, wines predestined to give immense drinking pleasure’.

Investment perspective and older vintages

However, prices for older vintages remain under pressure, creating buying opportunities for already physical and readily available wines. For instance, three of Burgundy’s outstanding long-term wine performers have all seen dips between 15% and 10% in the last year. Over the last decade, however, DRC Vosne-Romanée Cuvée Duvault Blochet is up 388%; Georges Roumier Bonnes Mares – 339%, and Armand Rousseau Chambertin – 279% on average.

Burgundy wines performance

Meanwhile, the Burgundy 150 index has decreased 16% in the last year. Still, the overall long-term index trajectory remains upwards, as the chart below shows.

Burgundy index

Searching for value

The current market dynamics offer investors a unique window to enrich their collections with both new gems and proven performers across older physically available vintages.

When it comes to the latest, the Burgundy 2022 En Primeur campaign presents a complex tapestry of quality, quantity, and pricing amidst challenging market conditions. Despite initial price pressures, the adjustments made by producers and the positive critical reception underscore the potential of the new releases. Neal Martin’s endorsement further elevates the vintage, suggesting that for the discerning buyer, Burgundy 2022 provides not just immediate drinking pleasure but also long-term investment opportunities.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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Four years since Brexit: is the UK still an investment hub?

  • British businesses have suffered declines in EU trade.
  • Billions-worth of investment assets have left the UK, opting for EU states.
  • Bucking the trend, fine wine prices soared to heights of 43%.

By the end of 2019, 70% of Brits were already nauseous of the word ‘Brexit’. But behind the fatigue, there was real fear in the air too. As the customs rules came into effect in 2021, gridlocked lorries clogged the roads to Dover, paperwork mounted, and supermarkets shelves began to look increasingly bare. The end of the single market had begun. The past years have been sobering time. According to the latest poll in January 2024, 61% of Brits would vote to rejoin the EU, up from 55% in summer 2023.

But what about the investment markets, and the performance of fine wine? In this article, we are diving into some of the main impacts of Brexit so far.

Added complexity dampened profitability

81% of UK businesses are still struggling with Brexit admin. For wine traders, the paperwork for a single bottle can stretch to over 90 pages, adding significant workloads. UK manufacturers are particularly suffering, with 96% reporting that the new rules have ‘badly disrupted trade with the EU’.

More compliance means more costs. It is estimated that businesses have spent an average of £100,000 each just trying to export goods over the border in the past years.

The complications have also led to once-loyal European customers jumping ship, with the average enterprise missing out on £96,281 since 2020. Two in five UK manufacturers have experienced declines in export volumes.

‘Brexodus’ carried talent (and investment) out of the UK

It is little surprise therefore that busloads of businesses, staff and operations decided to relocate. Welsh wine exporter Daniel Lambert, for example, moved his company to France in 2022. Lambert supplies some of the biggest British supermarkets, including Waitrose and Marks & Spencer.

Dublin has been one of the major hotspots for financial services, snatching-up the UK’s crown as the English-speaking bridge to the EU. This ‘Brexodus’ as it came to be known was great news for European cities. Germany, for example, enjoyed a 21% increase in direct foreign investment in May 2023.

However, it did not bode well for the UK. By March 2022, 7,000 jobs within financial services moved to the EU. Investment funds left too, with 24 firms planning to transfer £1.3 trillion of assets. Funding for British markets faltered.

As a biproduct of Brexit, the supply of skilled EU workers dwindled too. Today, recruiting European talent is 44% more difficult for UK companies. December 2023 saw the launch of even stricter measures designed to curb the flow of foreigners, although it also introduced higher minimum wages for skilled workers.

Slow growth turns off investors

Brexit was accompanied by the Covid-19 pandemic, political instability, and war overseas. While it is difficult to untangle the impact of Brexit, the UK has been notably slow to recover compared to peers. The Eurozone, for example, has grown at more than double the UK pace.

Increasingly, data suggests Brexit threw a wet towel on the UK’s growth prospects. As Jonathan Portes, Professor of Economics and Public Policy at King’s College London, highlights, ‘both aggregate data and survey evidence strongly suggest that Brexit is at least in part responsible for the particularly poor performance since 2016, with investment perhaps 10% lower than it would otherwise have been’.

2024 analysis by the National Institute of Economic and Social Research corroborates, stating, ‘UK real GDP is some 2-3 per cent lower due to Brexit’. Each household is now £850 worse-off following Brexit, rising to £2,300 by 2035.

The retail wine market has suffered but not fine wine

Since Brexit, supermarket wine has had an estimated price increase of £3.50 per bottle. Perhaps in response, the government recently announced measures to ‘cut red tape’. The definition of wine will change to allow for wine mixing, lower alcohol volumes, and even pint-sized measurements.

The prices of fine wine went up too. Investment grade bottles, such as those traded on WineCap, performed exceptionally well during the turbulent Brexit periods. Many investors found fine wine hedged their portfolios against losses elsewhere.

The graph below shows the performance of the broadest fine wine market measure (Liv-ex 1000) over the past five years.

Fine wine vs FTSE 100

In the run-up to the customs changes, fine wine prices rose during mid-2020. Over the following two years, they saw an increase of 43%. This is in stark contrast to the performance of the FTSE100.

The returns didn’t end there. Because of fine wine’s unique tax status as a ‘wasting chattel’ in the UK, nearly all bottles are exempt from costly capital gains taxes. For those earning over £50,271 a year, this means savings of up to 28%.

To invest or not to invest?

Despite taking hits from Brexit, the UK is still an investment hub. Tourists are returning to London, businesses are battling through the headwinds, and gradually it is becoming clear that there needs to be more cooperation with the EU.

Throughout this turbulent time, fine wine has reached new heights. The (potentially Brexit-induced) combination of the weak pound and high dollar opened the floodgates for foreign fine wine investments. And the UK’s thriving tech scene also created inroads for savvy digital investors to trade fine wine. Investors have made the most of these glimmering opportunities to batten-down the hatches and shield their portfolios against some of the other Brexit difficulties.

If you are looking for a smooth way to invest in fine wine, our experts at WineCap are happy to guide you through the journey. Unlike Brexit admin, we are just a call away.