Categories
News

Rare Burgundy Auction at Christie’s

christies auction

Rare Burgundy wines are set to feature in Christie’s upcoming ‘Luxury Week’ in May and also in its Finest and Rarest Wines and Spirits sale in June. Spring heralds warmer weather, new growth and for one of the world’s most famous auction houses, a series of auctions that include some of the finest wines, watches, jewellery and handbags ever produced.

Christie’s Auction House 

Last year’s sales of luxury items at Christie’s was incredibly successful, topping just over $980m and the highest since 2015. Interestingly, 35% of buyers across all categories were new to the business and 32% of them were millennials, according to Christie’s CEO Guillaume Cerutti. It’s these new buyers that are driving the current buoyancy at the top end of the luxury auction market and that continue to push prices up on rare, collectible wines. What’s more, Christie’s has heavily invested in technology, a move brought about by the pandemic, in order to livestream auctions.  

All eyes will no doubt be focused on the upcoming rare Burgundy auction in June. It’s sure to be a real highlight as all of the 45 lots have been brought above ground from the deep, vaulted cellars of King’s College Cambridge. King’s College is said to have one of the most well respected cellars out of all of the university colleges and a real heritage when it comes to wine as its University Wine Society was founded in 1792. The college bought all of the wines on release from UK importer Richards-Walford and the cases were then moved to the university’s cellars, where they have remained since then. Only four wine stewards have been appointed in the past two centuries and their enviable role is to act as the cellar’s guardians and curate its collection.

A Wine Investor’s Dream

The 45 lots are set to feature rare Burgundies from such highly sought-after producers as Henri Jayer and his nephew Emmanuel Rouget, who is now the proprietor of some of Jayer’s most famous vineyards. Wines from these producers are expected to hail from such revered appellations as Echézeaux and Vosne-Romanée Cros Parantoux. Bids are sure to reach eye-wateringly high amounts for stand-out wines from a region that has tiny production levels.

Speaking about the upcoming auction, Adam Bilbey, Christie’s Global Head of the Wine and Spirits Department commented: “The hallowed cellars of King’s College, Cambridge are steeped in such history and tradition that this sale will garner the imagination and attention of wine lovers around the world. This small glimpse into the King’s College cellar will most certainly be a highlight of Christie’s wine sales this season”.

Want to find out more about rare Burgundy wine? Download our Burgundy report and discover why the region and its producers’ wines command some of the world’s highest prices.

Categories
Report

Q1 2022 | Report

Global markets illustration

 

Our first quarterly report, analysing the trends that shaped the fine wine market in the beginning of the year, is now available to download. The report examines how the global situation has impacted fine wine’s performance and the regions, producers and wines to follow.

The fine wine market was keenly poised at the beginning of the year after a record-breaking 2021. This helped it brave the volatility that traditional assets failed to withhold. Fine wine indices continued to rise despite slowing GDP growth, high inflation and the turmoil brought by Russia’s war with Ukraine. Burgundy, in particular, delivered a standout performance following a successful 2020 En Primeur campaign. Bordeaux continued to lose trade share to other regions, while California and – in particular – Champagne attracted a new wave of investment interest.

The start of the year was all about bubbles. Champagne did not only dominate the list of wines on the rise, but the region took four out of the five spots of the most traded wines this quarter. Louis Roederer’s Cristal itself filled three of these.

Judging by the first quarter, 2022 is set to be an exciting year, abound with opportunities for fine wine. The ever-decreasing supply of the most sought-after wines is pushing up prices but also leading to a market expansion, as buyers seek value and (re)discover regions, new and old. The perceived stability of fine wine is providing protection in an environment of rising costs and inflation and is bringing more investors to the most delectable of markets.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by fine wine. Download our brand new quarterly report for your summary of the past quarter in fine wine.

Categories
News

The Champagne Brands Driving Price Growth

Champagne in the cellar

Champagne looks set to capitalise on its excellent 2021 performance. Last year was fantastic for Champagne brands as sales figures for the category rocketed beyond pre-pandemic levels. Over 350 million bottles were exported worldwide last year and the appetite for French bubbles – synonymous with luxury, indulgence and good times – gained the most ground in the US which has now surpassed the UK (37.4%) as the largest export market by volume (39.1%). 

This price growth can be attributed to two things: restaurants, nightclubs and bars reopening worldwide, as well as ultra high net worth collectors focusing their attention on the category. With less supply available, prices surged.

The sky was the limit for Champagne in 2021 as it ended the year up 40% and at a record high level. 2022 looks incredibly promising for the category too as it’s up 9.6% so far this year. 

Louis Roederer Cristal Rosé

Prestige Champagne brands were the key price drivers in 2021 and the headline acts with the top performance were highly sought-after names including Louis Roederer Cristal (with high demand across the 2008, 2012, 2013 and 2014 vintages). Interestingly, the most traded wine by value was the 99 point scoring Louis Roederer Cristal Rosé 2012 as the market for rosé Champagne expands. Other Grande Marques with top billing were the ultra-premium Salon (2007, 2006 and 2002 vintages), as well as Taittinger’s Comtes de Champagne 2006 and Dom Pérignon’s Rosé 2005.

Non-Vintage Champagne

However, it wasn’t just vintage Champagne that sparkled. The trade of non-vintage (NV) Champagne also broke new ground and made up the most-traded part of the category. The market has also broadened with NV Champagne’s trade share up from 5.1% in 2018 to 17.6% in 2021.

With such impressive performance in 2021 as well as in Q1 this year, there’s no doubt that Champagne has now cemented its place in the secondary market for fine wine. What’s more, there is no other region where the top wines are still this affordable. Savvy investors who hold top Champagne know just how approachable this category is, when compared to the most prestigious Burgundies, top Napa wines and the very best of Bordeaux.

Want to find out more about investing in Champagne? Read WineCap’s in-depth analysis in our Champagne Report.

Categories
News

Spring Frosts in Bordeaux

Aerial shot showing burners in Bordeaux vineyards

Bordeaux wine producers braced themselves this week as temperatures dropped as low as -7℃ in certain areas. It’s the second year in a row that the region has experienced Spring frosts and the coldest temperatures for this season since 1947. As châteaux try to ward off the frost that can wreak havoc on their entire crop, we’ve taken a closer look at how it impacts vines and what producers can do to try and combat it.

Frost and Wine: How Does it Affect Vines?

Spring frosts happen when cold air below 0℃ collects at ground level and freezes any water that has settled on surfaces. If this happens to new buds that have burst it kills them. The impact of this is huge and can impact the vintage yield significantly.

Vineyard Frost Protection

There are several ways that wine producers can try to combat frost in the vineyard. One popular and traditional method in French winemaking regions is the use of ‘bougies’, literally ‘candles’ in French, but more often ‘burners’, using old oil drums. They are placed throughout the vineyard to generate heat which helps the air to circulate and prevents the cold air from settling and causing the frost.

Wind machines are more common in areas that are prone to frosts. They act as large fans with a heating element inside and aim to keep the temperature at ground level above freezing. You might have even seen photos of some producers using helicopters above the vineyards in order to circulate the air!

Sprinklers are also used to spray water onto the vines. As the water freezes around the green tissue, it releases some heat which gives vines just enough protection to fight off the frost. 

One Bordeaux producer who has fought frost with 100% success using another method this year is Liber Pater in the Graves region on the Left Bank. Owner ​​Loic Pascquet no longer bottles his wines adhering to the AOC system which has strict production requirements. Instead, he chooses to bottle his wines as ‘Vin de France’ and is free to use frost nets in the vineyard, something that AOC classified producers are not permitted to do. Frost nets cost half the price of burners and are also reusable.

The Impact on the 2022 Vintage

While we don’t know just yet the full impact the Spring frosts may have had in Bordeaux, it’s likely that yields will be down. With less fruit available to make the wines, the amount of the 2022 vintage released on the market could be drastically reduced, meaning that the global demand for Bordeaux would struggle to be satisfied.

 

Categories
Learn Report

Burgundy Regional Report

Burgundy Region

Our Burgundy Report delves into the fundamentals of this fascinating region, including its investment market and key players.

There is a long-held maxim in the wine trade: no matter where a wine lover starts, they end up in Burgundy. The same increasingly applies to investors.

Burgundy’s appeal lies in its contradictions. It is the most romantic fine wine region, yet also the most expensive. Quality is consistently high, but production volumes are exceptionally low. Intuition plays a central role, yet it is one of the most researched wine regions in the world.

With just two primary grape varieties and three quality classifications, Burgundy can appear deceptively simple. In reality, its patchwork of AOCs, fragmented vineyard ownership, and thousands of individual bottlings make it one of the most complex fine wine regions to navigate – for drinkers and investors alike.

WineCap’s Burgundy Regional Report explores how this complexity has translated into extraordinary long-term performance, how the investment market has expanded in recent years, and where opportunities are emerging today.

Key findings from the Burgundy Regional Report

Burgundy is the best-performing fine wine region

Over the past two decades, Burgundy has delivered the strongest price performance of any major fine wine region. Burgundy prices have risen by over 500%, with a significant proportion of that growth occurring since 2016, driven by rising global demand and extreme supply constraints. This performance has cemented Burgundy’s reputation as a high-return – albeit high-entry – investment region.

Rarity is the primary driver of Burgundy prices

Unlike Bordeaux, where scale and brand power underpin liquidity, Burgundy’s market dynamics are driven by scarcity. Fragmented vineyard ownership and tiny production volumes mean there is very little of any single wine available globally. This structural rarity has amplified price growth, particularly for top producers, and continues to underpin long-term demand even during broader market corrections.

Burgundy’s investment market has expanded significantly

As prices for the most famous names have climbed, the Burgundy investment market has broadened. Buyers have increasingly looked beyond the very top labels, exploring a wider range of producers, appellations, and classifications in search of relative value. This expansion has increased market participation and liquidity, making Burgundy more accessible than ever, despite its reputation as the most exclusive fine wine region.

Price corrections have created entry opportunities

Following a prolonged period of rapid appreciation, Burgundy prices have fallen by over 30% from their most recent peak. Historically rare, this correction has improved availability and created opportunities for investors to access high-quality wines at more attractive levels, without undermining Burgundy’s long-term upward trajectory.

Burgundy fragmentation creates both complexity and opportunity

Burgundy’s highly fragmented structure – with dozens of producers often sharing a single vineyard – is a defining feature of the region. While this complexity presents challenges, it also creates opportunity. Differences in producer reputation, vineyard location, and relative pricing mean that careful selection can materially impact investment outcomes. Understanding this fragmentation is essential when identifying wines with the strongest risk-reward profile.

How WineCap selects Burgundy for investment

The report outlines WineCap’s disciplined approach to Burgundy selection, focusing on liquidity, historic performance, value within individual producers’ ranges, and relative pricing within vineyards. In a region where availability is limited and pricing dispersion is wide, informed selection is critical to long-term success.

Explore the full report

WineCap’s Burgundy Regional Report provides an in-depth analysis of Burgundy’s price performance, market expansion, historic foundations, structural complexity, and key producers – alongside a clear framework for identifying investment-grade opportunities.

Download the full Burgundy Regional Report to explore the data, insights, and strategies shaping one of the world’s most sought-after fine wine regions.

 

 

Categories
Learn

Why fine wine is attracting more wine investors worldwide

Fine wine bottles in a rack

There is no question that global interest in fine wine has grown significantly in recent years. What was once seen primarily as a luxury collectible is now increasingly recognised as a serious alternative investment, attracting wine investors from around the world.

As traditional markets become more volatile and complex, many investors are looking beyond equities and bonds in search of assets that offer stability, diversification, and long-term value. Fine wine has emerged as a compelling solution, combining tangible ownership with historically resilient performance.

In this article, we explore why fine wine appeals to investors, how it differs from traditional investment methods, and how newcomers can begin building a wine investment portfolio with confidence.

Fine wine as an alternative investment

An alternative investment refers to any asset that sits outside traditional financial instruments such as stocks, bonds, or cash. Other examples include art, property, collectibles, and private equity.

Fine wine fits squarely into this category, offering investors a way to diversify their capital while reducing overall portfolio risk. Because alternative assets behave differently from mainstream financial markets, they can help smooth performance during periods of economic uncertainty.

Indeed, diversification is one of fine wine’s greatest strengths. Allocating capital across multiple asset classes – including wine – can protect long-term wealth while enhancing stability.

Low correlation with traditional markets

One of the most attractive qualities of fine wine investment is its low correlation with the stock market.

Unlike equities, quarterly earnings, interest rate decisions, or political headlines rarely move fine wine prices fast. Instead, the wine market predominantly operates on a simple supply-and-demand model:

  • Investment-grade producers release limited quantities each year

  • Bottles gradually disappear with consumption

  • Demand for top wines often increases as supply declines

This dynamic has historically supported steady price appreciation over the long term, making fine wine particularly appealing to investors seeking predictable growth rather than short-term speculation.

A tangible asset with real ownership

Fine wine is a tangible asset, meaning it is a physical product that investors can own outright.

This is a major psychological and practical advantage. Unlike shares or digital assets, fine wine exists independently of financial systems. You retain direct ownership and, in theory, can choose to enjoy the asset rather than sell it.

From a security perspective, tangible assets also offer peace of mind. Ownership is not tied to corporate performance, debt exposure, or counterparty risk – factors that often affect traditional investments.

Low volatility and stable price growth

Volatility measures how dramatically prices rise and fall over time. Stock markets are inherently volatile, with prices capable of shifting rapidly due to sentiment, news, or speculation.

Fine wine, by contrast, has historically demonstrated low volatility. Prices tend to move gradually, supported by scarcity, brand reputation, and long-established demand.

This stability is one of the key reasons why fine wine is a low-risk investment within the broader alternative investment space, particularly when part of a diversified portfolio.

Why fine wine appeals to long-term wine investors

Fine wine is not designed for short-term trading. Instead, it rewards patience.

Most investors adopt a long-term approach, allowing bottles to mature while market demand increases. Over time, this combination of ageing, scarcity, and reputation can lead to strong capital appreciation.

In many regions, fine wine may also offer tax advantages. For example, in the UK, wine is often considered a wasting asset, meaning it can be exempt from capital gains tax – though investors should always seek independent tax advice.

Storage, provenance, and professional management

Proper storage is essential to protecting the value of investment-grade wine.

Professional wine investors typically store their holdings in government-bonded storage facilities, which keep the wines under optimal temperature and humidity conditions. Bonded storage also preserves provenance, which is critical when it comes time to sell your wine.

Working with an established wine merchant or investment specialist ensures that wines are sourced correctly, stored securely, and insured appropriately – all essential components of successful wine investment.

How wine investors realise profits

Wine investors typically generate returns by selling their wines on the secondary market once demand has increased and supply has diminished.

Sales may take place through:

  • Private transactions

  • Specialist wine merchants

  • Trading platforms or auctions

The timing of a sale is strategic, often aligned with market cycles, critical acclaim, or increased global demand. Professional guidance can help investors decide when to hold and when to sell.

How to start as a wine investor

One of the most appealing aspects of fine wine investment is its accessibility. You do not need to be a financial expert or wine professional to start investing in wine.

For newcomers, working with an independent investment specialist can provide clarity, structure, and confidence. Expert guidance helps identify suitable regions, producers, and price points while avoiding common pitfalls.

At WineCap, we offer independent, data-driven advice tailored to long-term wine investors. Our team supports clients across sourcing, portfolio construction, bonded storage, and exit strategy, ensuring a transparent and professional investment journey.

Final thoughts: is fine wine a good investment?

Fine wine represents a rare combination of stability, diversification, and enjoyment. Its tangible nature, low volatility, and long-term growth potential make it an increasingly popular choice within the global investment landscape.

As with any asset, success depends on informed decision-making, proper storage, and a disciplined, long-term strategy. With the right approach, fine wine can play a valuable role in building and preserving wealth.

Learn more about fine wine investment and speak to one of our experts today. Schedule your free consultation with WineCap.

Categories
Learn

Investing in fine wine or in stocks – which is safer?

Screen showing the stock market figures

If you’re looking for viable investment opportunities then you’ve likely considered a range of potential investments, including stocks and wine. But of these two drastically different investment arenas, which is the safer option during the current economic climate?

In this article, discover the pros and cons of investing in wine and investing in stocks to help you make a more informed decision about which investment direction is best suited to you.

The pros of investing in wine

 

A lower-risk tangible investment

Fine wine is a physical product with intrinsic value. Unlike stocks – which are intangible and can theoretically fall to zero – fine wine always holds some market value because it is consumable.

Key reasons wine is considered lower-risk:

  • It is insured and professionally stored

  • It cannot suddenly become worthless

  • Supply is finite: once opened and consumed, bottles disappear

  • Historically lower volatility than equities

Fine wine is a physical asset, so it represents a very low-risk investment. When you invest in the market, your wines are stored in optimal conditions within a secure bonded warehouse.

Enjoyable, and globally recognised

Investment wine is both a luxury asset and a globally traded commodity. Its value is supported by long-term demand from:

  • Collectors

  • Restaurants and hospitality buyers

  • Private clients

  • Global auction houses

This creates a large, stable market for well-selected wines.

Strong historical performance

Fine wine has shown remarkably consistent returns over the past two decades. According to S&P Global, wine is one of the few luxury assets to have withstood the harsh impact on assets triggered by the coronavirus pandemic, proving the market relatively resilient. Indeed, wine is widely considered to be a ‘safe haven asset’. Moreover:

  • Fine wine delivered 13.6% annualised returns over 15 years

  • Many top regions have outperformed major stock market indices over the same period

This steady upward trend appeals to investors seeking long-term resilience rather than rapid, high-risk gains.

Attractive tax treatment (UK/Some markets)

In many cases, fine wine is exempt from Capital Gains Tax because it is often classified as a “wasting asset.” This makes returns more efficient compared to traditional taxable assets.

The cons of investing in wine

 

Portfolio valuation can be tricky

Unlike publicly traded equities:

  • Wine doesn’t have real-time pricing

  • Market activity is slower

  • Valuations depend on recent trades, availability, and provenance

Specialist platforms greatly improve transparency – but it’s still less instant than stock market data.

Choosing the right wines requires expertise

Not every bottle appreciates. Risks include:

  • Overpaying for highly popular but widely available labels

  • Selecting wines with limited long-term demand

  • Buying wines from weaker vintages

This is why many investors rely on professional advisory services.

Selling wine can take a while

Wine is a slower, more deliberate market. Selling may take:

  • Several days, for liquid, in-demand wines

  • Several weeks or months for niche or rare bottles

Investors should treat fine wine as a medium- to long-term asset, not a short-term liquidity tool.

The pros of investing in stocks

 

The potential for large cash gains

Stocks can appreciate rapidly due to:

  • Strong earnings

  • New product launches

  • Market expansion

  • Industry disruption

This makes equities well-suited for long-term wealth building.

Quick purchases and sales

Stocks can be:

  • Bought instantly

  • Sold instantly

  • Traded globally

  • Accessed 24/7 via digital platforms

This liquidity makes equities ideal for short-term or flexible investing.

Easy diversification

With thousands of companies across dozens of industries, investors can spread risk across:

  • Regions

  • Sectors

  • Growth styles

  • Market caps

They can also spread risk by investing in alternative assets like fine wine.

The cons of investing in stocks

 

An erratic, volatile marketplace

Stock prices are sensitive to:

  • Inflation and interest rates

  • Political events

  • Global crises

  • Corporate earnings

  • Market sentiment

Sharp daily swings make equities riskier than wine, especially for conservative investors.

Limited transparency

Public companies release information – but not everything is disclosed. Investors may lack visibility into:

  • Internal management issues

  • Supply-chain risks

  • True financial health

This information gap introduces uncertainty when selecting stocks.

Capital Gains Tax

Profits made on equities are typically taxable. Depending on your tax jurisdiction, this can significantly reduce real returns.

Fine wine often avoids this (again, depending on jurisdiction), which is a major reason many high-net-worth investors diversify into alternative assets.

Wine or stocks – which is the safer investment?

While stocks offer higher potential gains, they also carry higher volatility and can suffer significant short-term losses.

Fine wine, on the other hand:

  • Is less volatile

  • Has a strong track record of steady returns

  • Holds intrinsic value

  • Benefits from global luxury demand

  • Offers potential tax advantages

If stability is your priority – or if you are building a long-term, diversified portfolio – fine wine is generally considered the safer investment.

Talk to our wine investment experts

If you’d like personalised guidance or want to explore building a fine wine portfolio, schedule a free 30-minute consultation with one of our experts.

Schedule your free consultation

FAQs About Wine vs. Stock Investing

1. Is wine really a safer investment than stocks?

Wine is typically less volatile and has historically shown steadier growth. Stocks offer higher potential returns but also higher risk.

2. How long should I hold investment wine?

Most investors hold wine for 5–10+ years, allowing rarity, bottle consumption, and collector demand to increase value.

3. Can wine lose value?

Yes. Poor vintage reputation, market oversupply, or weak critic scores can influence prices. Expert guidance reduces this risk.

4. Do I need special storage for investment wine?

Yes – professional bonded storage ensures optimal temperature, humidity, provenance, and insurance.

5. Can wine outperform the stock market?

Historically, fine wine has outperformed several major stock indices over long periods due to steady compounding and low volatility.

6. Is wine a good hedge during recessions?

Often, yes. Fine wine has shown strong resilience during economic downturns and is widely seen as a safe-haven asset.

Categories
Report

Bordeaux 2020 | Vintage Report

Barrels in a Bordeaux cellar

Our Bordeaux En Primeur 2020 Report is available to download. Discover our wine investment experts thoughts on 2020, a vintage that has widely been heralded by prominent wine critics as excellent and the third in a row of top Bordeaux vintages. Find out which Bordeaux sub-regions and producers they feel delivered top class wines that are worth seeking out. 

As with the two vintages that preceded it, conditions in 2020 favoured producers with multiple plots of different soil types due to the abundance of both sunshine and rainfall. Right Bank clay soils were better able to retain water and thus sustain the vines. 

Although Bordeaux En Primeur 2020 is undoubtedly a fantastic vintage, investors are advised to be selective and search for relative value rather than being led solely by critics’ scores. 

Through careful study and data analysis, WineCap provides insight into the wines that we feel present both value and opportunity for capital growth. With our bespoke, industry-leading graph and analysis tools we have concluded that the wines selected in this report are attractive prospects and that any carefully built investment portfolio should consider 2020 Bordeaux.

Click the button below to download our Bordeaux En Primeur Report. Do not hesitate to get in touch and speak to one of our wine investment advisors to reserve your allocations.

Categories
News

Welcome to WineCap

Vineyard with path through it

Hello, we’re WineCap and we’ve changed our name from Westgarth Wine Investments to give it a bit of a refresh, invested more in our technology, streamlined the new site and have added extra features that benefit our visitors. You can now schedule a free 30-minute consultation with one of our investment experts. We’ve also created the Academy which is a hub of online resources.

New Name. Same Team.

We’re still the same independently-owned company and team who’ve been proud to serve you for the past ten years and who will continue to offer expert investment advice for the next chapter of your wine journey.

Do I Need to do Anything?

You don’t need to take any action. Your online details remain the same, there are no changes to the wines you hold or where they’re stored and you can phone the same people using the usual number.

What’s New?

You’ll see our updated branding on our new website. We’ve also launched the WineCap Academy where you can learn more about the producers you invest in, stay up-to-date on what’s been happening in the market and get the low-down on everything in the wine investment sector. What’s more, you can expect new quarterly reports in order to stay informed with market trends.

So, a big ‘hello’ and ‘welcome’ from all of the team here at WineCap and we’re excited about this new phase of our wine investment journey together.

Categories
Insight

Invest in Champagne

Worker riddling bottles of Champagne

Considering investing in Champagne?

It’s not necessarily the most costly, nor the rarest of fine wine. However, Champagne is supremely consistent, making it arguably one of the strongest and most appealing sectors of the fine wine market.

Its steadfast presence can be attributed to its brand strength, liquidity and an aura of exclusivity it maintains despite being well-known in the main. 200-plus years of expert marketing by the best producers is what arguably makes Champagne the most broadly understood luxury good in the world.

As with all fine wine, as Champagne ages, its quality improves. As it is consumed, its supply decreases. This virtuous circle drives prices over time. This luxurious bubbly tends to be released later than other investable wines and as consumption begins in earnest immediately, we can see the impact of this cycle faster.

Top Champagne Brands to look out for

For those considering investing in Champagne, the most important brands to keep in mind are Dom Pérignon, Cristal, Krug, Taittinger and Salon. Volumes produced vary considerably from producer to producer. Dom Pérignon is widely believed to make around 4,000,000 bottles a year across all their wines. In contrast, in 2020 Salon released just 8,000 bottles of their 2008.

The Best Champagne Vintages

The strongest vintages include 1996, 2002 and 2008. Unlike in Bordeaux or Burgundy, producers tend not to release vintage wines every year, emphasising the exclusivity. This means there are vanishingly few ‘bad’ Champagne vintages. Although of course, some are superior to others, it is no more necessary to focus on only exceptional vintages in Champagne than it is in other regions.

Over the past five years Krug’s value is up 75% and Dom Pérignon up by 65%. These numbers demonstrate that Champagne is a smart addition to any diversified investment portfolio and should no longer be considered just a celebratory indulgence.

Want to find out more about investing in Champagne? Read our in-depth report here.