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Fine wine investment for beginners

Fine wine investment is rapidly gaining traction among beginners and novice investors looking to benefit from a reliable, alternative asset with real historical performance. As both a passion pursuit and a proven alternative investment, fine wine offers something few markets can: the ability to diversify an investment portfolio, strengthen long-term returns, and take part in a centuries-old tradition that continues to evolve.

Surging wine prices frequently make headlines, especially stories of collectors who bought extraordinary wines early, only to sell their wine years later through a wine auction or specialised platform for significant profit. But for newcomers, the key questions remain: How does investing in fine wine actually work? What returns can you expect? And how do you begin your journey in today’s fine wine markets?

This wine investment guide provides a complete introduction to the global wine market, how it operates, and what to look for as you start buying wine strategically.

How big is the wine investment market?

Investing in wine is not a new phenomenon. In fact, wine has functioned as a tradeable commodity since antiquity. Ancient Greeks, Egyptians, Phoenicians, and Romans circulated wine across renowned regions long before modern trade existed. One of the earliest recorded examples of wine prices appreciating appears in the writings of Thomas Jefferson. In 1787, he observed that the 1783 Bordeaux vintage commanded a premium over the younger 1786 vintage – a clear historical example of age and rarity influencing value.

Throughout the centuries, seasoned drinkers quietly practised what we now call wine investing, selling select bottles from their cellars as a way to subsidise consumption. The concept rested on a simple truth: as wine matures, scarcity increases – and so does its value.

Today, wine investment is more transparent, accessible, and data-driven than ever. The global wine market is forecast to reach US$525 billion by 2025, driven by growing international demand and a rising appreciation of luxury assets.

However, despite its size, only a small percentage of all wines produced worldwide are genuinely investment-worthy. Even in renowned regions like Bordeaux and Burgundy, most wines are made for drinking rather than appreciation. Only the rarest cult wines, top estates, and blue-chip producers have the characteristics required to deliver long-term returns.

This scarcity – of high-quality, investible wine – is the core driver of wine’s investment potential. Limited supply combined with global demand leads to price appreciation, particularly for wines with established reputations, critic recognition, and strong market trends.

More fine wine investment opportunities than ever before

Historically, Bordeaux’s classified growths dominated the fine wine investment landscape. In 2010, Bordeaux accounted for 96% of all global trade by value – a reflection of its scale, structure, and tradition.

Today, however, the market has expanded dramatically. Bordeaux now represents less than a third of trade as investors explore a broader set of regions offering compelling returns.

High-performing, investment-grade wines now come from:

Burgundy

Micro-production estates with global cult status and extraordinary long-term appreciation.

Champagne

Steady, consistent performers with strong brand equity—an ideal low-volatility segment.

The Rhône

Producers like Guigal’s La La wines (La Mouline, La Landonne, La Turque) provide both rarity and prestige.

Italy

Led by Tuscany and Piedmont, with wines like Sassicaia, Ornellaia, Masseto, Gaja, and Giacomo Conterno.

USA

Napa Valley’s cult wines – Screaming Eagle, Harlan, Opus One – offer exceptional long-term demand.

Germany, Spain, Australia

Smaller in volume but increasingly recognised for quality and collectability.

The growth of these renowned regions means that wine investment is no longer defined by one country or category. Investors can buy and sell wines across a far more diverse global landscape, tailoring their preferences to budget, style, risk appetite, and investment goals. The collectors’ market is booming, with record number of investible wines trading right now.

Greater fine wine investment returns

As global demand for investment-grade wines has expanded, so too have potential returns. Burgundy provides the clearest example: thanks to microscopic production levels and immense international demand, top estates have delivered some of the strongest returns in the entire luxury asset class.

  • Some Burgundy wines have risen 2,000% in 15 years.

  • The region’s major index is up ~200% over the last decade.

  • Trading volume, value, and liquidity have surged.

Champagne has also been a favourite for investors seeking steady gains. While it is not always the rarest category, its brand strength, vast global audience, and robust distribution networks deliver exceptionally consistent growth. It is often treated as a low-volatility safe-haven asset within a wine investment portfolio.

Different regions appreciate at different rates, influenced by:

  • critic scores

  • supply/demand dynamics

  • producer reputation

  • vintage quality

  • macro events (e.g., weather, tariffs, regional instability)

  • release price strategy

Understanding these factors helps investors set realistic expectations for both short- and long-term returns.

How long do I need to invest in fine wines for?

Fine wine is generally classed as a medium to long-term investment. As a rule of thumb, WineCap recommends holding wines for at least three years, though many investors choose a horizon of five to fifteen years.

Most collectible wines improve over 10–50 years, depending on region and vintage. As bottles are opened worldwide, scarcity increases, and prices usually rise.

External factors can accelerate returns. For example:

  • When Wine Spectator named Sassicaia 2015 its Wine of the Year, the price rose 25% in a single day.

  • Those who bought upon release have seen gains exceeding 160% to date.

Fine wine’s resilience also contributes to its appeal. Unlike the stock market, which can swing dramatically in short periods, fine wine typically shows low volatility and stable year-on-year growth. This is why many investors consider fine wine a safe-haven asset, particularly in periods of economic stress.

During Covid-19 disruptions and even after the geopolitical shocks following Russia’s invasion of Ukraine, fine wine indices outperformed the S&P 500, FTSE 100, and even gold.

How do I start investing in wine?

There are a lot of decisions you need to make when taking on wine investment. Wine investment experts like our team here at WineCap can help you make decisions relating to the following factors:

Set a wine investment strategy

The first step is to set your budget. Consider how long you would like to hold your wines for and your preferred investment strategy. Fine wines command a range of prices depending on the producer, how much of their wine is made and the wines’ age. Make sure to set your budget before embarking on building your portfolio so you can ensure you have exposure to all countries and regions.

Speak to a wine investment expert

There are different routes to accessing the wine investment market, such as through specialised retailers and auction houses. Expert wine investment brokers offer unbiased advice on strategic investment opportunities and can help you build your portfolio, based on your preferred length of investment and budget. While WineCap doesn’t charge any annual fees, most wine investment companies do, so be sure to do your research and be aware of any fees your portfolio might incur.

Select world-class wines for your portfolio

A wine investment expert will help you find the wines best suited for your investment portfolio. WineCap has formed long-lasting relationships over the past decade with négociants, wholesalers and private collectors. This means that we have access to some of the world’s most prized wines. What’s more, our unique proprietary technology analyses over 400,000 wine prices a day to identify the right, undervalued wines to buy and sell across the global market at the right time and price.

Store your wines professionally

Choose to keep your wines in government bonded warehouses as this will ensure they are professionally stored in temperature-controlled conditions best-suited for ageing wines. World-class care ensures that when you come to sell, your wines’ provenance will quickly secure maximum prices.

Final thoughts

Fine wine investment can feel daunting at first, but with the right strategy, guidance, and market insight, beginners can access one of the world’s best-performing luxury assets. With global demand growing, more fine wine investment opportunities emerging, and the market proving resilient through economic uncertainty, now is an excellent time to begin building an investment in wine.

Ready to get started now you know more about how to invest in wine? Speak to one of WineCap’s investment experts to discover the next steps on your wine journey.

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Top 10 most expensive wines in the world

Wine has captivated collectors for centuries – not just for its flavour and artistry, but for its extraordinary ability to increase in quality and value over time. For many enthusiasts, this appreciation has made fine wine one of the most compelling collectible assets in the world.

In recent years, fine wine has also evolved into a global luxury asset. Record-breaking sales at Sotheby’s and Christie’s, particularly from Burgundy and Bordeaux, have drawn the attention of collectors across Europe, the United States, and Asia. The fine wine market has proven remarkably resilient, consistently outperforming traditional investment sectors during periods of volatility. As more investors and collectors explore alternative assets, interest in understanding what drives the value of the world’s rarest bottles has grown rapidly.

But what is the most expensive wine on earth? And why are some bottles worth more than luxury cars or even homes? In this guide, we explore the top 10 most expensive wines in the world, breaking down their prices, regions, rarity, and what makes a single bottle so valuable.

Ten of the world’s most expensive wines

The wines featured below have achieved legendary status in the world of fine wine, not only due to their craftsmanship but also because of the unique stories and circumstances that have shaped their value. From minuscule production levels to historic vintages and iconic vineyard sites, each bottle reflects centuries of winemaking heritage and a global appetite for rarity.

Domaine Georges & Christophe Roumier, Musigny Grand Cru

Producer: Domaine Georges & Christophe Roumier

Average price: £13,595

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Domaine Roumier is one of Burgundy’s most revered wineries, producing some of the most expensive wines in the world. Its Musigny Grand Cru – grown on exceptional limestone soils in the Côte de Nuits – offers remarkable finesse and longevity. As a Grand Cru, Burgundy’s highest classification, this wine is treasured for its age-worthiness, rarity, and ability to command high auction prices.

Production levels from Musigny are extremely limited, and the vineyard’s old vines contribute to the wine’s intensity and depth. Collectors value Roumier for its consistency across vintages and for the estate’s meticulous approach to viticulture, which further drives demand and premium pricing.

Château Margaux

Producer: Château Margaux

Price: $225,000 (gained by insurance reimbursement in America)

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

A bottle of this wine, created in 1787, was said to be a part of Thomas Jefferson’s personal collection.

A wine trader called William Sokolin later acquired it and took it to a dinner in Bordeaux, where the waiter knocked it off the table and smashed the bottle. Sokolin was later reimbursed with $225,000 by his insurance company, but the bottle was originally thought to be worth $500,000. Château Margaux is also a consistent producer of top-performing Cabernet Sauvignon-led blends, making it a pillar of fine wine investment.

Classified as a First Growth in the historic 1855 Classification, Château Margaux’s reputation spans centuries. Pre-phylloxera bottles such as the 1787 are exceptionally rare, making them prized artefacts of wine history. Provenance plays a major role in the value of such wines, and Jefferson-linked bottles remain some of the most sought-after in the world.

Domaine Leroy, Musigny Grand Cru

Producer: Domaine Leroy

Average price: £31,691

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Founded in 1868 by wine merchant François Leroy, the Domaine (vineyard) is now owned by Lalou Bize-Leroy, who also owns Domaine d’Auvenay.

This dry red wine is produced from Pinot Noir grapes and is the by-product of biodynamic farming. This ethical approach to farming provides nutrients to the plants by using their own composting measures, as opposed to using chemical fertilisers. Although more labour intensive, this method produces high-quality crops and is better for the environment.

Domaine Leroy’s wines are often considered on par with, or even superior to, those of Domaine de la Romanée-Conti. Micro-production levels mean only a few barrels are produced each year, resulting in extremely limited global availability. This scarcity, combined with critical acclaim, contributes significantly to its exceptionally high market value.

Krug Vintage Brut Champagne

Producer: Krug

Price: Sold for £14,800

Wine type: Sparking wine

Grape: Champagne

Region: Champagne, France

Krug is known for being one of the renowned houses in the Champagne region, making their wines some of the most sought-after and expensive in the area.

At a Hong Kong wine auction in 2009, the 1928 Krug Vintage Brut set a record as the most expensive Champagne ever sold at the time. Its combination of rarity, craftsmanship, and historical prestige make it a pinnacle of sparkling wine collecting.

Older Champagne vintages like 1928 are incredibly rare because sparkling wine is typically consumed young. Bottles that survive nearly a century in pristine condition gain immense value. Krug’s long ageing process on lees, combined with its dedication to complexity and structure, makes its older vintages particularly collectible.

Screaming Eagle Sauvignon Blanc

Producer: Screaming Eagle

Average price: £4,610

Wine type: White

Grape: Sauvignon Blanc

Region: Oakville, USA

Although not the most expensive wine on the list, this is one of the most expensive white wines from the North Coast of the United States.

As one of Napa Valley’s original “cult wines,” Screaming Eagle produces extremely limited quantities – often fewer than 1,000 cases per year. While known primarily for its Cabernet Sauvignon, its Sauvignon Blanc has become one of the most expensive white wines in the world, driven by rarity and intense demand.

Screaming Eagle’s allocation list is famously difficult to join, with waiting lists spanning years. This exclusivity fuels secondary-market prices, as collectors compete for the winery’s rarest bottles. Napa Valley’s rise as a luxury wine region has further elevated Screaming Eagle’s iconic status.

Domaine Leflaive, Montrachet Grand Cru

Producer: Domaine Leflaive

Average price: £12,430

Wine type: White

Grape: Chardonnay

Region: Burgundy, France

Montrachet is considered the best white wine vineyard in the world, with bottles often dominating top 10 most expensive wine lists. Domaine Leflaive’s Grand Cru Chardonnay – barrel-fermented and known for citrus, hazelnut, and buttery richness – remains a benchmark of Burgundy craftsmanship.

Leflaive’s plots in Montrachet sit on prime limestone-rich soils, offering exceptional drainage and mineral expression. With only a very small portion of the already tiny Montrachet vineyard under its control, Leflaive produces minuscule quantities of this wine each year, contributing significantly to its rarity.

Liber Pater

Producer: Liber Pater

Average price: The 2015 variety had an average price of £27,500

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

Liber Pater produces some of the most expensive wines on earth. This vintage wine was created in 2015, and due to its very low production numbers and the use of grapes from ungrafted vines, it has become a true collector’s item.

Liber Pater aims to recreate the taste of pre-phylloxera Bordeaux by using nearly extinct grape varieties and traditional winemaking techniques. The estate produced just 550 bottles in 2015, making it one of the lowest-production wines in Europe. Its experimental approach attract collectors looking for something truly singular.

Château d’Yquem

Producer: Château d’Yquem

Price: Sold for £75,000

Wine type: Dessert

Grape: Semillon & Sauvignon Blanc

Region: Sauternes, France

As the only Premier Cru Supérieur in the 1855 Classification, Château d’Yquem has no rivals in the world of sweet wine. The 1811 vintage – one of its most celebrated – sold for £75,000 and was recognised by Guinness World Records as the most expensive standard bottle of white wine ever sold at auction. The wine bottle is said to be on display in Mr Vanneque’s restaurant in Bali, protected by bulletproof glass.

Château d’Yquem benefits from a unique microclimate that encourages the development of noble rot, allowing the estate to produce extraordinarily concentrated and long-lived wines. Many vintages of Yquem can age for over a century, which further enhances its allure among collectors.

Domaine Leroy, d’Auvenay Chevalier-Montrachet Grand Cru

Producer: Domaine d’Auvenay (part of Domaine Leroy)

Average Price: £23,439

Wine Type: White

Grape: Chardonnay

Region: Burgundy, France

Another masterpiece from Lalou Bize-Leroy, this ultra-rare Grand Cru comes from a tiny four-acre estate. Minuscule yields and perfect craftsmanship make it one of the top 10 most expensive wines in the world.

In certain vintages, only one or two barrels of this wine are produced, placing it among the most limited-production white wines in existence. The combination of terroir precision, strict biodynamic principles, and extremely low output fuels exceptionally high prices.

Egon Müller, Scharzhofberger Riesling Trockenbeerenauslese

Producer: Egon Müller

Average Price: £12,147

Wine Type: Dessert

Grape: Riesling

Region: Mosel, Germany

Egon Müller is synonymous with world-class Riesling. Their Trockenbeerenauslese – made from individually selected botrytised berries – is among the most expensive dessert wines globally, often achieving record prices at international wine auctions.

TBAs are among the rarest and most labour-intensive wines to produce, requiring hand-picking berry by berry. Egon Müller consistently commands the highest Riesling prices in the world, with some vintages selling for tens of thousands of pounds on release.

What makes wine so expensive?

When exploring the most expensive wine in the world, several factors consistently influence both rarity and price:

1. Reputation and provenance

Producers like Domaine de la Romanée-Conti, Lafite Rothschild, and Krug have global reputations for exceptional quality. Strong brand prestige pushes demand upward – especially when paired with historical significance.

2. Critical acclaim

Fine wine critics such as Robert Parker and major publications like Wine Spectator influence global pricing. High scores often trigger strong interest at wine auctions, driving prices even higher.

3. Ageing potential

Investment-grade wines improve dramatically with age. A wine built for long-term cellaring – such as Bordeaux blends or Grand Cru Burgundy – will usually appreciate in value.

4. Scarcity

Rarity is the backbone of luxury pricing. Limited-production wines, low-yield vineyards, or single-parcel bottlings make wines more exclusive. When only a single bottle or a few hundred bottles exist, demand can skyrocket.

5. Historical or cultural importance

Bottles owned by notable figures (e.g., Thomas Jefferson) or from legendary vintages often become priceless artifacts.

Valuation is also influenced by condition and storage history. Wines stored in professional, temperature-controlled cellars command higher prices, while bottles with damaged labels, signs of leakage, or poor provenance may lose significant value. Auction houses play a major role in establishing price benchmarks, and the presence of original wooden cases, wax seals, or château documentation can increase a bottle’s desirability.

Why invest in fine wine?

Fine wine is a powerful alternative investment because:

  • it has low correlation with global stock markets

  • values tend to rise steadily over time

  • supply naturally decreases as bottles are consumed

  • the category remains more stable than gold or real estate

  • prestige wines retain global demand regardless of economic cycles

Fine wine is also considered tax-efficient in several regions, further increasing its appeal for investors seeking long-term growth without excessive tax burdens. Its global nature – traded actively in London, New York, Hong Kong, and Singapore –provides a diverse base of demand. Historically, fine wine has demonstrated resilience during economic downturns, making it an attractive hedge against inflation and uncertainty.

For collectors, investing also provides the joy of building a cellar filled with some of the most extraordinary wines ever created.

Your wine investment journey starts here

WineCap gives you access to the top investible wine allocations. Once we have discovered your preferences, you will have access to a vast portfolio of the most investable wines stored in secure government bonds.

We don’t charge a management fee and our brokerage charges are very low, so you have access to rare wines at a fair price.

Whether you are looking to begin your portfolio with classic investment wines like First Growth Bordeaux or are exploring ultra-rare bottles such as Domaine Leroy, WineCap provides expert guidance at every stage. Our team can help ensure proper storage, verify provenance, and identify the strongest long-term performers in the market, giving you confidence as you build your wine investment portfolio.

To start your wine investment journey, schedule a consultation with one of our experts.

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Fine Wine Investment | Guide

A renaissance in the market over the last two decades has let the secret of fine wine out, and the mainstream investment community has responded in kind. The word on fine wine is that it’s not just for the privileged few: it is an ideal choice for everyday investors looking to diversify their portfolios.

By choosing fine wine, you benefit from a proven market that is stable, relatively detached from the mainstream, and consistent in its double-digit returns. What’s more, fine wine offers you a great hedge against inflation.

Discover in our Fine Wine Investment Guide:

  • How to invest successfully in fine wine
  • What WineCap will do for you
  • The beauty of fine wine as an investment
  • The long-term returns of fine wine
  • The influence of wine critics
  • How to create the perfect portfolio

Click the button below to download our Fine Wine Investment Guide and learn more about our proven strategy for investment success.

Do not hesitate to get in touch and speak to one of our wine investment advisors for further information and to reserve your allocations.