Categories
Learn

Profiling the fine wine investor in 2024

  • Nearly 30% of the UK’s high-net-worth (HNW) investors incorporate fine wine into their portfolios.
  • They tend to be cautious, but in 2024, investors with balanced risk profiles are increasingly dipping into the world of drinkable assets.
  • Since last year, the demographic has shifted a little towards less experienced investors, indicating that new HNWs could be getting involved with fine wine.

Fine wine, historically a passion-driven investment, has predominantly attracted older, seasoned investors interested in both enjoying and preserving their wealth. However, recent trends indicate a shift as younger, less experienced investors in the UK are increasingly drawn to fine wine for different reasons – not least because the fine wine market has become more accessible.

Fine wine allocations in investment portfolios

In 2024, nearly 30% of the UK’s high-net-worth (HNW) investors incorporate fine wine into their portfolios.

66% are allocating up to 10% of their portfolio to fine wine, with the remaining 34% reserving over 11%. In 2024, 2% are allocating over a third of their portfolio to fine wine. This trend reveals a more polarising wealth distribution, considering that last year just half of wealth managers kept fine wine allocations under 10%, but none invested over 30% of their wealth in fine wine.

Investors’ risk profiles

Fine wine investors tend to be the cautious type. According to our 2024 wealth management survey, 88% of respondents incorporate fine wine into portfolios for investors with a ‘somewhat cautious’ or ‘extremely cautious’ risk tolerance. As fine wine can help provide stability, it can have a calming influence on overall performance. 

Cautious investment portfolios also generally contain a greater proportion of bonds and cash-like assets. The inflation-resistance of wine can help to buffer out some of the risks this can present over the long term. 

The remaining 12% tend to use wine for balanced portfolios (compared to 10% last year). None of the respondents use the asset for clients with higher risk tolerances.

In 2024, around 2% of respondents are using fine wine for ‘somewhat aggressive’ portfolios. As fine wine has historically exhibited strong growth during recessions and periods of high inflation, it could easily be used to diversify high-risk portfolios. 

Fine wine investment risk profile UK 2024

Investment experience

In line with this trend, over the past 12 months, fine wine has started to move beyond the realm of ‘very experienced’ investors. The slow spread towards ‘experienced’ and ‘somewhat experienced’ investors suggests that fine wine is becoming a more mainstream asset. 

This move could be prompted by the demand to invest in sustainable and low-carbon assets. As this trend is particularly strong with younger investors, it fits that they could have less experience. 

This year, 52% of UK wealth managers rated their investment clients as ‘very experienced’ with fine wine, compared to 62% in 2023. Meanwhile, clients with medium or limited experience grew their fine wine investments.

Fine wine investment experience UK 2024

Fine wine has long been perceived as an exclusive, somewhat intimidating investment, traditionally reserved for a privileged few. But as our recent research indicates, attitudes are slowly changing.

For more information on the changing fine wine investors’ demographics, read our exclusive Wealth Report 2024: UK Edition.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

Categories
Learn

Can fine wine investment balance crypto volatility?

  • 31% of Brits are setting resolutions to organise their finances in the new year.
  • One of the most talked-about investments – cryptocurrency – attracts with the potential for high returns but also carries high risk.
  • Offering smoothness and stability, fine wine can balance crypto volatility.

As we welcome in the new year, 31% of Brits are setting resolutions to organise their finances. For many this will mean investing. But where should they invest? And how risky is too risky?

In this article, we dive into one of the most talked-about high-risk investments – cryptocurrency. We explore the pitfalls and what investors can do to mitigate them. We also look at how fine wine – our favourite asset – can complement volatile investments like crypto to help smooth overall performances.

11,000 cryptocurrencies… and counting

Most people are familiar with Bitcoin and Ethereum, the two most popular digital coins. However, there are nearly 11,000 cryptocurrencies, with more issued every day. Some are eye-wateringly volatile. At the time of writing, for example, KILT-USD has jumped nearly 25% in just three months. Meanwhile, others are much steadier.

StableCoins are considered the sturdiest as their market value is pegged to mainstream fiat currencies like the US dollar. This means that their worth should – in theory – be the same as the everyday money in our wallets. But the reality can be different.

StableCoins and de-pegging events

Even the most trusted StableCoins – Tether, USD Coin, Multi-Collateral Dai, Binance and USDP dollar – stray away from the dollar value from time to time, known as ‘de-pegging’.

SPGlobal identified 13 core triggers: market volatility, liquidity stress, reserve impairments, mismanagement, demand and supply imbalances, loss of investor confidence, competitor performance, design flaws, hacking, operational risk, limited adoption, regulatory uncertainty and market events can all de-peg StableCoins, leading to erratic and volatile performances.

Risk and return profile of StableCoins

StableCoins are full of promise, but they are also incredibly young. The oldest StableCoin, Tether, is just nine years old. Although regulators are scrambling to offer investors more security, they are still some way off.

Buying asset classes before they have matured presents both risks and opportunities. Higher risk opens the door for higher rewards, but when things go wrong, the fall-out can be fatal. Famously, in May 2022, Terra’s StableCoin crashed dramatically, costing investors $450+ billion. Shortly after came FTX fall, plummeting a further $200+ billion. The aftermath left thousands of investors badly out of pocket with little to no regulatory protection.

For years, regulators like the FCA have been warning investors not to invest too much in crypto, as worrying surges of people lose their entire life savings to this digital asset.

A dire need for diversification

To avoid losing everything in one sweep, investors should spread their money across assets with distinctive characteristics and revenue streams. This process, known as diversification, means the gains from some investments cancel out the loses from others.

Without personal financial advice, it is impossible to say how much of a portfolio should be invested in crypto. However, as a rule, experts have warned against investing more than 5% of wealth. Some even cap the limit at 2%.

Similarly, investors should probably limit other risky assets too. Meme stocks, commodities, derivatives or trending collectibles can all derail a portfolio if they make up more than 10%.

Pairing fine wine and crypto

Unlike digital assets, fine wine moves slowly but surely. Since the end of 2003, the performance of the top 1000 fine wines (according to the Liv-ex 1000 index) has crept little-by-little up by a whopping 315%. But since the rise is smooth and gradual, it does not feel volatile or erratic.

Month-on-month the average fine wine index value rarely changes by more than 5%. By contrast, between the 25th of September and the 25th of October alone, Bitcoin fluctuated by over 30%.

These properties could make fine wine an excellent partner for crypto assets, like StableCoin. The steadfastness of fine wine can help to slow and flatten the rollercoaster effect of crypto has on a portfolio.

Contrasting sources of value

Aside from smoothing volatility, there are other reasons why fine wine could pair well with crypto. One of the strongest is the value source.

Crypto is not backed by a real asset. Some experts argue that the energy used to create a coin is its value. But it is generally agreed that the value of crypto comes from the wider market and the potential that others see in it. So, when the market is in turmoil, prices plummet.

By contrast, fine wine gains its value intrinsically. Put simply, the premise of wine investment is that as fine wine ages, its quality improves, and prices rise. The market operates with its own dynamics based on vintage quality, scarcity and global demand. Whether it’s bullish, bearish or something else, fine wine is still treasured and sought-after.

In this respect, crypto and fine wine investments could pair beautifully. Fine wine offers smoothness and stability. Meanwhile, crypto offers investors higher risk-reward potential and quick liquidity.

Investing responsibly

StableCoins are surging in popularity. Governments, institutional investors and regulators all dipped their toes into crypto over the past months, indicating that further expansion could be around the corner.

This might lead to more growing pains and continued volatility. For those who chose to invest in this young asset, diversification is crucial. Examples of assets which are less affected by the stock market include property, gold or fine wine. We feel that the characteristics of fine wine pair especially well with crypto, helping investors to hedge against volatility risk and smoothen their overall performances.

If you would like to talk to us about investing in fine wine, we’re just a few clicks away.

Categories
Learn

Fine wine sustainability report (Part II): how can fine wine mitigate risk in a sustainable portfolio?

  • The second part of our report focuses on how fine wine can mitigate risk for sustainable investors.
  • By blending sustainability-linked bonds with fine wine, investors can shield some of their wealth from inflation while having access to a regular income stream.
  • The steadiness of fine wine can help to smooth out the overall performance of sustainable portfolios, hedging against the volatility risks of impact investments.

Fine wine has many qualities that make it an environmentally and socially sustainable asset, as discussed in the first part of this report. And we believe that it can offer even more value as a hedge for sustainable portfolios. Just as with traditional investing, each investor is different. However, there will be some common themes and risks. In this section, we analyse how fine wine interacts with some of the most popular sustainable investments, and where the assets can become greater than the sum of their parts.

Sustainability-linked bonds

For businesses to become sustainable, they will usually need to pay for new infrastructure. This is where bonds come in. Investors finance the projects and receive a regular income from the repayments and interest (known as coupons) over a set period of time. There are many examples of corporate and sovereign green bonds, but probably the most impactful is Orsted.

In 2017, Orsted raised 1.25 billion euros from investors to successfully transition from brown to green energy. The bonds last until 2029. Since then, Orsted has been named the world’s most sustainable company. Today 91% of the energy it creates comes from renewable sources. The aim is to be at 99% by 2025. For context, worldwide this accounts for just 13% of energy. Orsted has also just released a blue bond, which focuses on marine life and oceans.

Sustainability-linked bonds can be built around society as well as the environment. Research by Goldman Sachs found 65% of investors are interested in social bonds, with 29% already invested.

Bonds are a good and relatively low-risk way for investors to generate an income while doing good. But there are some downsides. The main issue is that as bonds set a fixed repayment schedule years – sometimes decades – in advance, inflation can reduce the purchasing power of the income over time. In a usual market environment, central banks aim to keep inflation levels to around 2% or under, which is priced into the bond. However, in recent years, it has shot up to double digits. This can slash real returns for investors, and potentially put them off green bonds.

We believe that fine wine can help to hedge against the inflation risk of sustainability-linked bonds. The two assets complement each other well, as fine wine is less liquid but inflation resistant. By blending bonds with fine wine, investors can shield some of their wealth from inflation while having access to a regular income stream.

Impact investments

There are some businesses and organisations that make a clear and measurable change, while delivering returns for investors. Some environmental examples include investments in sustainable waste management, building renewable energy plants or businesses producing meat alternatives. There are also social movements; for example, venture capitalist firms investing in women and people of colour, affordable housing developers or accessible childcare services. When investments make tangible improvements, they are usually known as impact investments (because they make an impact).

While impact investments can be almost any asset class or risk level, in general they tend to be on the riskier side. By their nature, they are usually fairly new ventures, and can also be subject to incoming regulations. This could mean that the stocks spring and plunge, making sustainable investors nervous.

Fine wine, by contrast, is a low-risk asset with little volatility. We feel that the steadiness of fine wine can help to smooth out the overall performance of sustainable portfolios, hedging against the volatility risks of impact investments.

Overall positioning in a portfolio

Fine wine should not be the star of the show, but more of a supporting act. It is often best placed as a hedge against other sustainable or impactful assets, especially those with inflation or volatility risks. Generally, wealth managers and investors keep fine wine allocations under 10% of the total portfolio.

Stay tuned for Part III – profiling the sustainable investor.

Categories
Learn

Fine wine sustainability report (Part I): how is fine wine sustainable?

  • Fine wine offers a sustainable investment option, which is increasingly recognised by wealth managers.
  • The industry is proactively adapting to climate change, with practices like regenerative farming and reducing bottle weight. 
  • Fine wine’s focus on social sustainability, including worker welfare and community support, boosts its appeal as a sustainable investment choice, aligning with modern ESG criteria.

Floods, fires and famine are no longer on our doorstep, they have already crossed the threshold into normality. In the first eight months of 2023 alone, the USA suffered 23 separate billion-dollar climate disasters. Research shows that by 2050, floods in Europe will increase five-fold.

Alongside climate disaster comes human suffering, ever-growing wealth gaps and loss of livelihoods. The homes of indigenous tribes are deforested to clear space for oil drilling. The most vulnerable find their communities and businesses flooded. Meanwhile, social inequality rachets up with poor climate policies.

Investors are all too aware of the damage. A 2023 study by Harvard found 85% ask their advisors about sustainable investments. While some groups – particularly millennials – have become activists themselves, using their shareholder votes to force change. So where does fine wine come into this?

Although ethical investing has been around for centuries, climate-focused sustainable investing is strikingly new. The insatiable demand we see today is less than a decade old. Between 2016 and 2020 alone, sustainable investing in Europe, USA, Canada, Australasia, and Japan swelled by 55%. Even though it is a multi-trillion industry, ‘Sustainable Investment’ still doesn’t even have a definition in most parts of the world. Because of this, the movement has borrowed a lot from pre-existing rules, which were mostly religious.

For centuries, our sustainable investment has been built on the foundations of Quaker and Methodist beliefs. This explains why alcohol, or to quote John Wesley ‘that liquid fire’ has been prohibited from almost all ESG (environmental, social, governance) funds – even when fossil fuel producers, fast fashion and plastic polluters made it on the list.

However, we believe this is a mistake. Fine wine offers extraordinary sustainable benefits to investors, especially when it comes to balancing out the risks of green bonds and risky impact investments. Not only does fine wine contribute to a greener future (it is a natural product after all), but this asset class can also plug vital strategic gaps, giving sustainable investors even more confidence. The time has come to give fine wine the credit it deserves.

How is fine wine sustainable?

While there is no universal definition of a ‘Sustainable Investment’, the European Union has made significant headway. According to the EU taxonomy, an environmentally sustainable investment must contribute significantly to one of the following, without jeopardising the others;

  • Climate change mitigation
  • Climate change adaption
  • Sustainable use and protection of water and marine resources
  • Transition to a circular economy
  • Pollution prevention and control
  • Protection and restoration of biodiversity

We believe that fine wine not only meets this criterion but exceeds it. Vineyards rely on a stable climate, fertile soil and regenerative farming. From using free range ducks and sheep instead of pesticides to replacing heavy glass with lighter alternatives, the environmental innovations in the wine industry are never-ending.

Climate change mitigation and circular economies

To secure a safer future, every efficiency counts. The most carbon-intensive part of fine wine production is making and transporting the heavy glass bottles that contain the wine. According to one Sustainable Wine Roundtable report, this accounts for over half of the total environmental impact of wine. Simply by reducing the bottles from 550g to 420g would cut 25% of carbon emissions.

Although dense packaging has long-been associated with quality, European fine wine producers are throwing themselves into this trend. Burgundy producer, Albert Bichot, for example has reduced the bottle weight from 700-750g to 450g. According to one interview, the producer also uses only recycled glass and biodegradable labels. Even Champagne – which typically uses thicker glass – is experimenting. Bollinger, for example, is committed to a 7% reduction in bottle weight by 2029, as well as to use only recycled and recyclable materials.

Another area for improvement is energy efficiency throughout the manufacturing process. Here, fine wine has achieved far more than other industries. Almost every fine wine producer we could find has taken significant steps to reduce emissions dramatically. One of our favourite examples is Ornellaia. 2022 saw this winery slash liquefied petroleum gases usage by 98% with biomass heat. Today the entire firm uses the equivalent of 5% of the average family of four household over a year. Ornellaia has also blended nature with technology by installing a Building Management System to ensure that the temperature is efficiently set.

Climate change adaption, sustainable use of water and protection of biodiversity

World-famous flavours are at risk from climate change. As Comité Champagne report, temperatures are now 1.8 degrees higher than in the 1980s, meaning grapes are at risk of bursting prematurely or drying out. They now need to be picked thirty days earlier, potentially cutting the characteristic tastes short. Fine wine producers have been rigorousness and brave, proactively innovating in the face of the climate crisis. Not only do these innovations help cool down and protect the precious vines, but they also offer investors significant environmental benefits too.

One of the most widespread practices in fine wine vineyards now is the use of regenerative farming. Rather than using typical organic practices, which can still harm pollinators, producers are leaning into nature. Sheep roam around some vineyards picking off bugs organically, and often, horses are put to work instead of tractors.

Sustainability at Pontet Canet

Significantly, many fine wine producers such as Château Cheval Blanc plant diverse fruit and forestry trees between the vines. This helps to shade the grapes, sequester carbon and provide homes for vital pollinators. The fungus which grows around the roots of the trees also soaks up water, acting as a pump, pushing nutrients into the vines.

Water irrigation is one of the hottest topics for today’s fine wine producers, with many now working with their natural landscapes to find the best solutions. Vineyards are increasingly planting or shifting vines along the contours of the land, to prevent run-off during heavy rainfalls. They are also adding ground covers to prevent evaporation, keeping the soil damper and more nutritious.

The adaptions are coming thick and fast, as vineyards experiment with new grapes, and alternative locations. Northern France, the UK and Germany are fast becoming viable options for fine wine in this new climate, with producers are always one step ahead of the curve.

Social sustainability

Sustainability is about more than preserving the environment. It is also about protecting workers and supporting local communities. Although the fine wine industry is not as advanced in this area as it is with environmental sustainability, frameworks and strong voices are beginning to emerge. As one wine producer puts it:

‘Do we farm organically because it’s better for the environment? Certainly. Do we farm organically because it makes better-tasting wine? Without question. But the most important reason to farm organically is because the lives of the people who work in the vineyards, and the people who live downstream, matter.’

Caring for the environment and biodiversity also has far-reaching effects on local life. Vineyards continue to play a vital role in the culture and traditions of their local communities. Recently the Comité Champagne proposed a series of tangible solutions to improve the lives of the region’s 120,000 harvest workers. We are also seeing a general trend of permanent contracts for employees, as well as a sharp focus on improving diversity at board levels. While there is certainly work to be done in this space, the general trajectory looks promising.

Stay tuned for Part II of our Fine Wine Sustainability Report, in which we discuss how fine wine can mitigate risk in sustainable portfolios – coming next week.

Categories
Learn

Bonds vs fine wine: what should you invest in?

  • Both bonds and fine wine can help to mitigate short-term risk in a portfolio.
  • After ten years the average bond delivers a 15% return, while fine wine – 78%.
  • Fine wine is an inflation-resistant asset, unlike bonds.
  • Bonds are generally much more liquid than fine wine.

Bonds are one of the most popular ways to invest. For decades, investment managers would opt for a strategy known as “60/40”, where 60% of the portfolio was allocated to equity and 40% to debt instruments. The idea was that the riskier equity (stocks and shares) would shield against inflation while helping to generate returns. By contrast, the more stable debt instruments (bonds and credit) would ground the portfolio and prevent it from plummeting during market downturns.

However, a lot has changed since then. Today, many experts comment that the 60/40 rule no longer applies. Instead, investors need to diversify much more to achieve more market stability. And they need to go further afield – into alternative assets – to find true inflation resistance.

In this article, we’ll compare the risk, value drivers, return, liquidity, and inflation characteristics between bonds and fine wine.

Both wine and bonds can mitigate short-term risk

Bonds come with many different risk levels. Some borrowers – like fledgling start-ups – are extremely likely to default. While there are others – like the governments of developed nations or blue-chip companies – that are almost definitely going to meet the repayments.

Occasionally investment managers will opt for extremely risky debt – known as a High Yield Bond strategy. But generally, most will allocate a greater portion of the portfolio to low-risk bonds, which tend to be rated AAA or Aaa by specialist agencies. This is usually to anchor the portfolio and help bring in stable fixed income.

Like bonds, fine wine is also generally a low-risk investment. Because the value is intrinsic, it is unlikely to plummet overnight. After all, fine wine will always be valuable. No matter what’s going on in the stock market, somebody will almost always want to buy it.

Investment managers will often add a small allocation to fine wine to help preserve wealth and mitigate risk. We have noticed that the wealthier the client, the higher the proportion tends to be. So, ultra-high net worth (UHNW) individuals and family offices generally have more fine wine in their portfolios.

The sources of value are different

While AAA bonds and fine wine may have similar risk levels, their revenue sources couldn’t be more different.

Investors make money from debt instruments like bonds by collecting the repayments from the initial sum, plus interest (the extra interest is known as “coupons”). With bonds, investors get regular revenue, which is why the asset falls under the category of “fixed income”. The repayments and coupons are usually paid quarterly.

By contrast, fine wine investors generally need to wait until they have sold the cask or bottle before they can access any returns. However, the returns are usually much more lucrative than bonds.

Wine has a stronger return profile

The average annual return of a bond is 1.6%. Usually, bonds will last for longer than a year though. Short-term bonds are around three years, mid-term is about five years and long-term is anything over a decade. Over ten years, investors gain an average of 15% returns. This means that if you invested £1,000, you could expect to get around £1,150 back.

One of the useful things about a bond is that investors should be able to clearly know how much they will get in advance. This is because the repayment terms and interest are already agreed upon, it does not depend on the ebbs and flows of market sentiment.

Like bonds, fine wine can also take some time to realise its return potential. But, on average, it’s much more profitable for investors than bonds. Figures from the Liv-ex 1000 index show that the average bottle of fine wine already brings returns of 23% after two years. After five years, that increases to 34%, and after ten to 78%. So, if you had invested £1,000, you could expect to get back £1,780%.

Liv-ex Fine Wine 1000 ten years

You can follow how specific bottles have performed over the past decade with Wine Track.

Bonds are more liquid than fine wine

There are two main ways to invest in bonds. You can buy them on the primary market and lend money directly to borrowers, or you can trade bonds on the secondary market. In the secondary market, the new buyer will then own the debt and pick up the repayments. This makes bonds quite liquid, meaning they are fairly easy to sell and turn into cash if you suddenly need the money. For publicly traded loans (rather than private debt) you should usually be able to sell a bond and expect the money in your bank account within a week.

Fine wine investors also have a primary and secondary market, but the process of trading is not usually so quick. For the best results, investors should wait until the wine matures before selling. But this can mean that the money is locked-up for months or years at a time. Some vintages, for example, can take upwards of twenty years to peak. If you sell early, you could miss out on valuable returns.

Before investing in wine, always consider your liquidity needs. It can be helpful to add-in some cash or cash-like investments into your portfolio in case you need to access funds quickly.

Fine wine is more inflation-resistant than bonds

Inflation occurs when the value of money decreases. Usually, this is because a central bank (like the Bank of England) prints more money to help the economy overcome a crisis, known as Quantitative Easing. While this measure may help to prevent a recession, sooner or later it usually needs to be reversed. When the economy is red hot, central banks normally need to hike up the interest rates to cool things down again. This can be painful for debt investors, and especially those holding long-term bonds.

Imagine that in 2019, you bought a ten-year bond to lend £1,000. At this time, the bank rate was set at 0.75%. Today (in 2023), you would still have six years left on your bond, but the bank rate has soared to 4.5%. The borrower will still be paying you the rate that was agreed in 2019. You could be paying more for your own mortgage or credit card than you’re getting back from your investment.

What’s more, the initial sum is becoming worth less by the day as high inflation of 8.7% grips the economy. If the inflation continues, by the time the bond is repaid, that £1,000 is the real value equivalent of just £740.55 today.

The downside of investing in bonds is that they don’t really protect you from inflation, especially over the long term.

Fine wine, on the other hand, is a good example of an inflation-resistant asset. Over the years, the value of precious bottles tends to keep up or even outpace Quantitative Easing.

There are many reasons for this. First and foremost, it is a physical asset like property and art, which acts like a wealth store. It is rare and depleting. Furthermore, the passionate and global market usually keeps prices at a healthy level.

The best approach is probably a mix of investments

As Nobel-prize laureate Harry Markowitz famously quipped, “Diversification is the only free lunch in finance”. This philosophy marks the cornerstone of modern portfolio theory. The idea is that you should invest in as many different revenue sources as possible to mitigate against risk. This means that for most portfolios there should be a blend of equity, debt (like bonds), alternative investments (like fine wine), real estate and some cash. Usually, the allocation to cash is about 5%.

Both bonds and fine wine have different investment characteristics. The trick is to use them in the most beneficial way to investors. For example, if you’re looking to grow your wealth over the long-term, fine wine is probably a better option. However, if you’re looking to generate regular income, investing in bonds could be a better bet.

There are interesting examples of bonds and fine wine working together within retirement portfolios. Fine wine is increasingly used as a growth generator to boost the investor’s wealth at the start of their pension journey. Meanwhile, bonds normally provide stable and regular income after the investor retires.

 

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.