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Wine auctions vs wine investing – which offers the best growth strategy?

  • Both auctions and portfolio approaches have a role to play in wine investment, but the latter is a more viable route to steady growth.
  • Auctions can provide useful signals, but investors should identify and avoid market noise and hype.
  • An expertly-managed portfolio focuses on growth, diversification, and liquidity over chasing auction trophy wines.

The wine world frequently makes headlines for astronomical prices at attention-catching auctions. Bottles can fetch sky-high sums as multimillion-dollar collections capture international interest. For investors, such record-breaking spectacles can appear to be proof of fine wine’s irresistible upwards trajectory.

However, glamorous and inspiring as they are, these auctions are not the market. They are the sharpest tip of it – distinct moments where scarcity, storytelling, and sentiment come together. A pristine bottle of Domaine de la Romanée-Conti or Château Pétrus with impeccable provenance might clear 20–50% above its estimate in a single-owner sale. While impressive, such outliers don’t speak of underlying market performance.

Understanding the difference between prices that make the news and the reality of the market is essential for any serious wine investor.

What ‘auction price’ really is

An auction price is more than meets the eye; it’s a composite shaped by multiple components. What does that sales figure really mean? 

Hammer vs all-in costs

The hammer price is the winning bid declared by the auctioneer – but that’s not the final price. The buyer then pays a buyer’s premium (10%–25%), plus taxes, shipping, and insurance. A bottle that hits the headlines at £100,000 could ultimately cost the buyer £120,000.

Single-owner vs mixed-owner sales

Provenance is all-important. Bottles from single-owner collections, especially with engaging stories and original documentation, often command premiums far above market average. In contrast, mixed-owner sales tend to be a more accurate mirror of demand.

Estimate bands and marketing psychology

Auction houses set low and high estimates to guide bidding – and to generate excitement. These figures act equally as marketing tools and predictive indicators. Only a lot that exceeds the high parameter of its estimate band hits the news; one that sells within its estimated range represents the quieter reality.

True liquidity

A record price for a single bottle does not automatically translate into similar highs for other lots. Headline-making hammer prices are outliers, influenced by rarity, media coverage, and competitive auction frenzy rather than a broader trend in the market. 

Wine auction record setters

The following are examples of headline-making auctions which illustrate the factors that drive remarkable performance: wine rarity, media frenzy, storytelling, and collector pedigree.

$34.5 mln – Henri Jayer, “The Heritage” (2018, Geneva)

  • Legendary producer’s last 855 bottles from private cellar.
  • 209 coveted magnums.
  • Rare Vosne-Romanée vintages.

$28.8 mln – William I. Koch, “The Great American Wine Collector” (2025, New York)

  • 750 large formats (Jeroboams, Methuselahs, Salmanazars).
  • Leading Bordeaux, Burgundy, Rhône, Napa, and Piedmont wines.
  • Single-owner collection.

$25.3 mln – Joseph Lau, “Iconic Wines” I–III (2022–2025, Hong Kong)

  • Rare Burgundy and Bordeaux.
  • Single-owner collection auctioned over three years created story.

$16.8 mln – Pierre Chen, “The Epicurean’s Atlas” (2023–2025, Hong Kong, Paris, Burgundy, New York)

  • Iconic Burgundy, Bordeaux, Champagne, and New World wines.
  • Legendary vintages.

$11.16 mln – Jacqueline Piatigorsky (2025, New York)

These auctions were hugely successful, but outcomes weren’t solely due to wine calibre. The unique auction environment also played a role. Such heady sums are not necessarily representative of wider market pricing.

What auctions can tell investors

While not presenting a definitive picture, auctions do generate a treasure trove of information. However, it’s important to follow results with a discerning eye because not all of the information is useful for a wine investor. You need to learn how to separate signal from media noise to understand the true meaning of auction prices.

Useful signals for investors

  • Provenance premiums: Illustrates how much collectors are willing to pay for documented bottles over generic lots. Formats, condition, and original packaging often contribute to worthwhile premiums.
  • Bidding depth: The number of bidders within the estimate band indicates genuine demand. Likewise, consistent competition across lots can point to authentic appetite that exists beyond the auction house.
  • Regional and vintage momentum: Repeated strong results across particular regions or vintages can signal emerging segments rather than one-off auction-driven prices.
  • Thin trading: The highest-profile bottles typically sell only once a decade. Such rare transactions can provide valuable insights into the wider market.

Limits and noise

  • Selection bias: “Survivorship bias” can distort average values. For a range of reasons, some wines survive the test of time while others don’t. Not every mature wine deserves high valuation.
  • Seasonality and venue effects: Marquee sales held in the spring and summer tend to attract more bidders and media coverage, inflating prices temporarily. The location of the auction can also impact results.
  • Story premium: Worth repeating is the character of the narrative surrounding an auction can elevate prices far beyond what would be achievable in normal market conditions. Celebrity collections, charity sales, and unique stories fall into this category.

Buying at auction

Auctions offer both opportunity and challenge for collectors and investors. Understanding their structure sets realistic expectations before bidding.

Pros

Cons

Building a wine investment portfolio with a trusted manager

While auctions can offer wine performance insights, a structured, portfolio-driven approach is most optimal for serious investors. This method focuses on growth, diversification, and liquidity planning in response to the genuine market, rather than chasing one-off, high-performer auction house bottles. In short, headline bottles make news; diversified cases make portfolios.

Strategy-led

Discipline drives serious wine investment. A considered portfolio allocates across regions, producers, and vintages. Tiered maturity and style diversification help smooth returns and reduce volatility.

Execution

Acquiring wine at scale requires access to multiple channels: primary releases, négociant networks, ex-château allocations, and selective secondary market opportunities. Professional execution ensures consistent quality, provenance verification, and optimal pricing.

Expert oversight

A trusted manager maximises successful outcomes by safeguarding custody, insurance, and exit strategies, targeting holding periods and rebalancing, to shield investments from market swings.

Research & data

Continuous market monitoring is critical to disciplined investment. This data-driven strategy identifies trends and fair-value bands, so investors can avoid the pitfall of overpaying for hype and market noise.

Cost clarity

Unlike auctions, wine investment portfolio costs – custody, insurance, execution – are transparent upfront, allowing granular knowledge of charges for clear return comparisons.

fine wine auction summary table

Next steps

The fine wine world will always carry glamour, but serious investors should see auction headlines as stories, not signals. The real market for fine wine investment and value growth is built on data, liquidity, and expert execution rather than the excitement of ‘show-stopping’ headlines.

Key takeaways:

  • Don’t fixate on record breakers – they rarely mirror market performance.
  • Focus on repeatability and liquidity for sustainable returns.
  • Calculate all-in costs for true value comparison.
  • Diversify and plan exits through portfolio management for resilience.

Fine wine investment is guided by expertise, patience, data, and structure, separating steady compounding from the volatile environment of speculation.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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Rare Burgundy Auction at Christie’s

Rare Burgundy wines are set to feature in Christie’s upcoming ‘Luxury Week’ in May and also in its Finest and Rarest Wines and Spirits sale in June. Spring heralds warmer weather, new growth and for one of the world’s most famous auction houses, a series of auctions that include some of the finest wines, watches, jewellery and handbags ever produced.

Christie’s Auction House 

Last year’s sales of luxury items at Christie’s was incredibly successful, topping just over $980m and the highest since 2015. Interestingly, 35% of buyers across all categories were new to the business and 32% of them were millennials, according to Christie’s CEO Guillaume Cerutti. It’s these new buyers that are driving the current buoyancy at the top end of the luxury auction market and that continue to push prices up on rare, collectible wines. What’s more, Christie’s has heavily invested in technology, a move brought about by the pandemic, in order to livestream auctions.  

All eyes will no doubt be focused on the upcoming rare Burgundy auction in June. It’s sure to be a real highlight as all of the 45 lots have been brought above ground from the deep, vaulted cellars of King’s College Cambridge. King’s College is said to have one of the most well respected cellars out of all of the university colleges and a real heritage when it comes to wine as its University Wine Society was founded in 1792. The college bought all of the wines on release from UK importer Richards-Walford and the cases were then moved to the university’s cellars, where they have remained since then. Only four wine stewards have been appointed in the past two centuries and their enviable role is to act as the cellar’s guardians and curate its collection.

A Wine Investor’s Dream

The 45 lots are set to feature rare Burgundies from such highly sought-after producers as Henri Jayer and his nephew Emmanuel Rouget, who is now the proprietor of some of Jayer’s most famous vineyards. Wines from these producers are expected to hail from such revered appellations as Echézeaux and Vosne-Romanée Cros Parantoux. Bids are sure to reach eye-wateringly high amounts for stand-out wines from a region that has tiny production levels.

Speaking about the upcoming auction, Adam Bilbey, Christie’s Global Head of the Wine and Spirits Department commented: “The hallowed cellars of King’s College, Cambridge are steeped in such history and tradition that this sale will garner the imagination and attention of wine lovers around the world. This small glimpse into the King’s College cellar will most certainly be a highlight of Christie’s wine sales this season”.

Want to find out more about rare Burgundy wine? Download our Burgundy report and discover why the region and its producers’ wines command some of the world’s highest prices.

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Top 10 most expensive wines in the world

Wine has captivated collectors for centuries – not just for its flavour and artistry, but for its extraordinary ability to increase in quality and value over time. For many enthusiasts, this appreciation has made fine wine one of the most compelling collectible assets in the world.

In recent years, fine wine has also evolved into a global luxury asset. Record-breaking sales at Sotheby’s and Christie’s, particularly from Burgundy and Bordeaux, have drawn the attention of collectors across Europe, the United States, and Asia. The fine wine market has proven remarkably resilient, consistently outperforming traditional investment sectors during periods of volatility. As more investors and collectors explore alternative assets, interest in understanding what drives the value of the world’s rarest bottles has grown rapidly.

But what is the most expensive wine on earth? And why are some bottles worth more than luxury cars or even homes? In this guide, we explore the top 10 most expensive wines in the world, breaking down their prices, regions, rarity, and what makes a single bottle so valuable.

Ten of the world’s most expensive wines

The wines featured below have achieved legendary status in the world of fine wine, not only due to their craftsmanship but also because of the unique stories and circumstances that have shaped their value. From minuscule production levels to historic vintages and iconic vineyard sites, each bottle reflects centuries of winemaking heritage and a global appetite for rarity.

Domaine Georges & Christophe Roumier, Musigny Grand Cru

Producer: Domaine Georges & Christophe Roumier

Average price: £13,595

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Domaine Roumier is one of Burgundy’s most revered wineries, producing some of the most expensive wines in the world. Its Musigny Grand Cru – grown on exceptional limestone soils in the Côte de Nuits – offers remarkable finesse and longevity. As a Grand Cru, Burgundy’s highest classification, this wine is treasured for its age-worthiness, rarity, and ability to command high auction prices.

Production levels from Musigny are extremely limited, and the vineyard’s old vines contribute to the wine’s intensity and depth. Collectors value Roumier for its consistency across vintages and for the estate’s meticulous approach to viticulture, which further drives demand and premium pricing.

Château Margaux

Producer: Château Margaux

Price: $225,000 (gained by insurance reimbursement in America)

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

A bottle of this wine, created in 1787, was said to be a part of Thomas Jefferson’s personal collection.

A wine trader called William Sokolin later acquired it and took it to a dinner in Bordeaux, where the waiter knocked it off the table and smashed the bottle. Sokolin was later reimbursed with $225,000 by his insurance company, but the bottle was originally thought to be worth $500,000. Château Margaux is also a consistent producer of top-performing Cabernet Sauvignon-led blends, making it a pillar of fine wine investment.

Classified as a First Growth in the historic 1855 Classification, Château Margaux’s reputation spans centuries. Pre-phylloxera bottles such as the 1787 are exceptionally rare, making them prized artefacts of wine history. Provenance plays a major role in the value of such wines, and Jefferson-linked bottles remain some of the most sought-after in the world.

Domaine Leroy, Musigny Grand Cru

Producer: Domaine Leroy

Average price: £31,691

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Founded in 1868 by wine merchant François Leroy, the Domaine (vineyard) is now owned by Lalou Bize-Leroy, who also owns Domaine d’Auvenay.

This dry red wine is produced from Pinot Noir grapes and is the by-product of biodynamic farming. This ethical approach to farming provides nutrients to the plants by using their own composting measures, as opposed to using chemical fertilisers. Although more labour intensive, this method produces high-quality crops and is better for the environment.

Domaine Leroy’s wines are often considered on par with, or even superior to, those of Domaine de la Romanée-Conti. Micro-production levels mean only a few barrels are produced each year, resulting in extremely limited global availability. This scarcity, combined with critical acclaim, contributes significantly to its exceptionally high market value.

Krug Vintage Brut Champagne

Producer: Krug

Price: Sold for £14,800

Wine type: Sparking wine

Grape: Champagne

Region: Champagne, France

Krug is known for being one of the renowned houses in the Champagne region, making their wines some of the most sought-after and expensive in the area.

At a Hong Kong wine auction in 2009, the 1928 Krug Vintage Brut set a record as the most expensive Champagne ever sold at the time. Its combination of rarity, craftsmanship, and historical prestige make it a pinnacle of sparkling wine collecting.

Older Champagne vintages like 1928 are incredibly rare because sparkling wine is typically consumed young. Bottles that survive nearly a century in pristine condition gain immense value. Krug’s long ageing process on lees, combined with its dedication to complexity and structure, makes its older vintages particularly collectible.

Screaming Eagle Sauvignon Blanc

Producer: Screaming Eagle

Average price: £4,610

Wine type: White

Grape: Sauvignon Blanc

Region: Oakville, USA

Although not the most expensive wine on the list, this is one of the most expensive white wines from the North Coast of the United States.

As one of Napa Valley’s original “cult wines,” Screaming Eagle produces extremely limited quantities – often fewer than 1,000 cases per year. While known primarily for its Cabernet Sauvignon, its Sauvignon Blanc has become one of the most expensive white wines in the world, driven by rarity and intense demand.

Screaming Eagle’s allocation list is famously difficult to join, with waiting lists spanning years. This exclusivity fuels secondary-market prices, as collectors compete for the winery’s rarest bottles. Napa Valley’s rise as a luxury wine region has further elevated Screaming Eagle’s iconic status.

Domaine Leflaive, Montrachet Grand Cru

Producer: Domaine Leflaive

Average price: £12,430

Wine type: White

Grape: Chardonnay

Region: Burgundy, France

Montrachet is considered the best white wine vineyard in the world, with bottles often dominating top 10 most expensive wine lists. Domaine Leflaive’s Grand Cru Chardonnay – barrel-fermented and known for citrus, hazelnut, and buttery richness – remains a benchmark of Burgundy craftsmanship.

Leflaive’s plots in Montrachet sit on prime limestone-rich soils, offering exceptional drainage and mineral expression. With only a very small portion of the already tiny Montrachet vineyard under its control, Leflaive produces minuscule quantities of this wine each year, contributing significantly to its rarity.

Liber Pater

Producer: Liber Pater

Average price: The 2015 variety had an average price of £27,500

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

Liber Pater produces some of the most expensive wines on earth. This vintage wine was created in 2015, and due to its very low production numbers and the use of grapes from ungrafted vines, it has become a true collector’s item.

Liber Pater aims to recreate the taste of pre-phylloxera Bordeaux by using nearly extinct grape varieties and traditional winemaking techniques. The estate produced just 550 bottles in 2015, making it one of the lowest-production wines in Europe. Its experimental approach attract collectors looking for something truly singular.

Château d’Yquem

Producer: Château d’Yquem

Price: Sold for £75,000

Wine type: Dessert

Grape: Semillon & Sauvignon Blanc

Region: Sauternes, France

As the only Premier Cru Supérieur in the 1855 Classification, Château d’Yquem has no rivals in the world of sweet wine. The 1811 vintage – one of its most celebrated – sold for £75,000 and was recognised by Guinness World Records as the most expensive standard bottle of white wine ever sold at auction. The wine bottle is said to be on display in Mr Vanneque’s restaurant in Bali, protected by bulletproof glass.

Château d’Yquem benefits from a unique microclimate that encourages the development of noble rot, allowing the estate to produce extraordinarily concentrated and long-lived wines. Many vintages of Yquem can age for over a century, which further enhances its allure among collectors.

Domaine Leroy, d’Auvenay Chevalier-Montrachet Grand Cru

Producer: Domaine d’Auvenay (part of Domaine Leroy)

Average Price: £23,439

Wine Type: White

Grape: Chardonnay

Region: Burgundy, France

Another masterpiece from Lalou Bize-Leroy, this ultra-rare Grand Cru comes from a tiny four-acre estate. Minuscule yields and perfect craftsmanship make it one of the top 10 most expensive wines in the world.

In certain vintages, only one or two barrels of this wine are produced, placing it among the most limited-production white wines in existence. The combination of terroir precision, strict biodynamic principles, and extremely low output fuels exceptionally high prices.

Egon Müller, Scharzhofberger Riesling Trockenbeerenauslese

Producer: Egon Müller

Average Price: £12,147

Wine Type: Dessert

Grape: Riesling

Region: Mosel, Germany

Egon Müller is synonymous with world-class Riesling. Their Trockenbeerenauslese – made from individually selected botrytised berries – is among the most expensive dessert wines globally, often achieving record prices at international wine auctions.

TBAs are among the rarest and most labour-intensive wines to produce, requiring hand-picking berry by berry. Egon Müller consistently commands the highest Riesling prices in the world, with some vintages selling for tens of thousands of pounds on release.

What makes wine so expensive?

When exploring the most expensive wine in the world, several factors consistently influence both rarity and price:

1. Reputation and provenance

Producers like Domaine de la Romanée-Conti, Lafite Rothschild, and Krug have global reputations for exceptional quality. Strong brand prestige pushes demand upward – especially when paired with historical significance.

2. Critical acclaim

Fine wine critics such as Robert Parker and major publications like Wine Spectator influence global pricing. High scores often trigger strong interest at wine auctions, driving prices even higher.

3. Ageing potential

Investment-grade wines improve dramatically with age. A wine built for long-term cellaring – such as Bordeaux blends or Grand Cru Burgundy – will usually appreciate in value.

4. Scarcity

Rarity is the backbone of luxury pricing. Limited-production wines, low-yield vineyards, or single-parcel bottlings make wines more exclusive. When only a single bottle or a few hundred bottles exist, demand can skyrocket.

5. Historical or cultural importance

Bottles owned by notable figures (e.g., Thomas Jefferson) or from legendary vintages often become priceless artifacts.

Valuation is also influenced by condition and storage history. Wines stored in professional, temperature-controlled cellars command higher prices, while bottles with damaged labels, signs of leakage, or poor provenance may lose significant value. Auction houses play a major role in establishing price benchmarks, and the presence of original wooden cases, wax seals, or château documentation can increase a bottle’s desirability.

Why invest in fine wine?

Fine wine is a powerful alternative investment because:

  • it has low correlation with global stock markets

  • values tend to rise steadily over time

  • supply naturally decreases as bottles are consumed

  • the category remains more stable than gold or real estate

  • prestige wines retain global demand regardless of economic cycles

Fine wine is also considered tax-efficient in several regions, further increasing its appeal for investors seeking long-term growth without excessive tax burdens. Its global nature – traded actively in London, New York, Hong Kong, and Singapore –provides a diverse base of demand. Historically, fine wine has demonstrated resilience during economic downturns, making it an attractive hedge against inflation and uncertainty.

For collectors, investing also provides the joy of building a cellar filled with some of the most extraordinary wines ever created.

Your wine investment journey starts here

WineCap gives you access to the top investible wine allocations. Once we have discovered your preferences, you will have access to a vast portfolio of the most investable wines stored in secure government bonds.

We don’t charge a management fee and our brokerage charges are very low, so you have access to rare wines at a fair price.

Whether you are looking to begin your portfolio with classic investment wines like First Growth Bordeaux or are exploring ultra-rare bottles such as Domaine Leroy, WineCap provides expert guidance at every stage. Our team can help ensure proper storage, verify provenance, and identify the strongest long-term performers in the market, giving you confidence as you build your wine investment portfolio.

To start your wine investment journey, schedule a consultation with one of our experts.