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Champagne Sells for Record $2.5 Million at Auction

A magnum of Château Avenue Foch 2017 has sold for a record-breaking US$2.5 million at auction, making it the world’s most expensive Champagne and perhaps the world’s most expensive wine. Interestingly, the magnum wasn’t the sole item in the auction lot. The Champagne also came accompanied by an NFT – a non-fungible token – a digital image that trades on the blockchain. The NFT is of a ‘Bored Ape Mutant’ whose face features on the bottle and that was designed in collaboration with the artist Mig. It also includes the digital image’s intellectual property rights.

The British entrepreneur Shammi Shinh was responsible for commissioning and selling the bottle and whose aim was to boost NFTs’ profile through associating it with the luxury fizz. ‘I’m hoping for more awareness — I want people to understand NFTs now’, he commented. Shinh also hinted that this may be the first in a series of limited edition bottlings. 

The successful buyers at auction were brothers Giovanni and Piero Buono. They are Italian investors in cryptocurrencies, as well as in fashion and technology markets. However, while they are involved with cryptocurrencies, the purchase was reportedly made in dollars – as first reported by the Wall Street Journal. Giovanni confirmed to the paper that they have no plans to open the bottle.

Château Avenue Foch is a new Champagne brand that’s made from Premier Cru grapes grown at the family-owned estate of Allouchery in Chamery.

Want to discover the ten most expensive wines in the world? From Burgundy to Bordeaux, we’ve put together a list of the world’s most expensive bottles, and their intriguing stories, in our article here.

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Ten of the most Expensive Wines in the World

Wine has been a staple at the dinner table and in people’s lives for centuries, but did you know the quality of wine increases over time? Which subsequently leads to an increase in value? These factors have made wine collection a popular hobby for many.

Wine collectors will buy rare and expensive wines, store them for a number of years and then sell them for a higher price. This is known as wine investment.

In this article, we take a look at ten of the world’s most expensive wines, summarising their prices, types, grape varieties and regions.

What makes wine so expensive? 

Collectible wines, or investment-grade wines, are wines that could increase in price from their original cost as time goes on.

There are several elements to question to find out whether your wine is investment-grade or not, such as:

  • Is the brand well known? Reputable brands create high-quality wines that have a high demand, which can mean a higher price.
  • Does the wine have positive reviews from reputable critics?
  • Will the quality increase when the wine ages?
  • How many bottles of the wine have been produced? A limited-edition wine is going to be more expensive than a winemaker that produces many hundreds of thousands of bottles a year.

Ten of the world’s most expensive wines

Taking into account what is mentioned above, we have looked into ten of the most expensive wines in the world and why they carry such a high price tag.

Domaine Georges & Christophe Roumier, Musigny Grand Cru

Producer: Domaine Georges & Christophe Roumier

Average price: £13,595

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Domaine Georges Roumier is a wine producer that creates highly commended and expensive wines, based in the village Côte de Nuits in France. The vineyard consists of over approx. 28.5 acres of land across multiple regions of Burgundy.

‘Grand Cru’ is a classification of the quality of wines produced across Burgundy and Alsace and is the highest grade you can get. It means that the land the grapes grow on and the vineyard itself is of high quality, reaffirming the value of the wine.

Château Margaux

Producer: Château Margaux

Price: $225,000 (gained by insurance reimbursement in America)

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

A bottle of this wine, created in 1787, was said to be a part of Thomas Jefferson’s personal collection.

A wine trader called William Sokolin later acquired it and took it to a dinner in Bordeaux, where the waiter knocked it off the table and smashed the bottle. Sokolin was later reimbursed with $225,000 by his insurance company, but the bottle was originally thought to be worth $500,000.

Domaine Leroy, Musigny Grand Cru

Producer: Domaine Leroy

Average price: £31,691

Wine type: Red

Grape: Pinot Noir

Region: Burgundy, France

Founded in 1868 by wine merchant François Leroy, the Domaine (vineyard) is now owned by Lalou Bize-Leroy, who also owns Domaine d’Auvenay.

This dry red wine is produced from Pinot Noir grapes and is the by-product of biodynamic farming. This ethical approach to farming provides nutrients to the plants by using their own composting measures, as opposed to using chemical fertilisers. Although more labour intensive, this method produces high-quality crops and is better for the environment.

Krug Vintage Brut Champagne

Producer: Krug

Price: Sold for £14,800

Wine type: Sparking wine

Grape: Champagne

Region: Champagne, France

Krug is known for being one of the renowned houses in the Champagne region, making their wines some of the most sought-after and expensive in the area.

In 2009, a bottle of Krug Vintage Brut Champagne, created in 1928, was sold at an Acker Merrall & Condit auction in Hong Kong. At the time, it was the most expensive bottle of Champagne ever sold at auction.

Screaming Eagle Sauvignon Blanc

Producer: Screaming Eagle

Average price: £4,610

Wine type: White

Grape: Sauvignon Blanc

Region: Oakville, USA

Although not the most expensive wine on the list, this is one of the most expensive white wines from the North Coast of the United States.

Established in 1986, Screaming Eagle is based in Napa Valley in the USA and is one of the original cult wines to be created in the area. Its higher prices stem from their low production numbers.

Domaine Leflaive, Montrachet Grand Cru

Producer: Domaine Leflaive

Average price: £12,430

Wine type: White

Grape: Chardonnay

Region: Burgundy, France

This particular domaine does sell wines that are significantly cheaper, but as these grapes are harvested from vineyards with a Grand Cru classification, therefore increases their value.

This barrel-fermented wine has a buttery and citrus flavour.

Liber Pater

Producer: Liber Pater

Average price: The 2015 variety had an average price of £27,500

Wine type: Red

Grape: Bordeaux blend

Region: Bordeaux, France

This vintage wine was created in 2015, and due to its very low production numbers and the use of grapes from ungrafted vines, that makes them some of the most expensive wines in the world.

Château d’Yquem

Producer: Château d’Yquem

Price: Sold for £75,000

Wine type: Dessert

Grape: Semillon & Sauvignon Blanc

Region: Sauternes, France

A bottle of Château d’Yquem, created in 1811, was sold in 2011 at the Ritz hotel by the Antique Wine Company, rare wine experts. It was sold for £75,000 to Christian Vanneque, and at the time, the Guinness Book of World Records stated that was the most expensive standard bottle of white wine to be sold at auction.

The wine bottle is said to be on display in Mr Vanneque’s restaurant in Bali, protected by bulletproof glass.

Domaine Leroy, d’Auvenay Chevalier-Montrachet Grand Cru

Producer: Domaine d’Auvenay (part of Domaine Leroy)

Average Price: £23,439

Wine Type: White

Grape: Chardonnay

Region: Burgundy, France

Domaine d’Auvenay is owned by Lalou Bize-Leroy, making it part of Domaine Leroy. This four-acre estate, which is not solely for this particular Chardonnay, means that production numbers are small.

Egon Müller, Scharzhofberger Riesling Trockenbeerenauslese

Producer: Egon Müller

Average Price: £12,147

Wine Type: Dessert

Grape: Riesling

Region: Mosel, Germany

Based in the Saar Valley in Germany, the producer Egon Müller’s family has solely worked with the Riesling grape since their inception in 1797, creating a sweet dessert wine with citrus flavours.

Why should I invest in wine?

Wine is a great alternative to traditional investment methods like buying stocks or bonds. Expensive wines have very little connection to the global stock market and is a lot more consistent than gold and real estate.

Investing in wine also gives you a great excuse to expand your wine collection!

Your wine investment journey starts here

WineCap gives you access to the top investible wine allocations. Once we have discovered your preferences, you will have access to a vast portfolio of the most investable wines stored in secure government bonds.

We don’t charge a management fee and our brokerage charges are very low, so you have access to rare wines at a fair price.

To start your wine investment journey, schedule a consultation with one of our experts.