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Orange wine explained: Trends, history and investment reality

Orange wine
  • Orange wine is trending globally, but remains a niche category in the fine wine market.
  • Demand is driven by drinkers, not collectors, limiting investment relevance.
  • Ancient in origin, modern in branding, orange wine sits outside blue-chip benchmarks.

Orange wine has become one of the most visible wine trends of the past decade – a style that dominates progressive restaurant lists, natural wine shelves, and social media feeds. Its amber hue and unconventional structure make it instantly distinctive.

However, from an investment standpoint, orange wine occupies a very different space from the blue-chip categories that define the fine wine market. While Champagne, Burgundy and top Bordeaux continue to attract global collector demand and measurable secondary-market liquidity, orange wine remains largely consumption-driven – fascinating to drink, but rarely traded, benchmarked, or treated as an asset.

That is not because orange wine lacks history. In fact, the techniques behind it may be among the oldest in the world. Instead, it reflects a category where cultural momentum has not translated into investment fundamentals.

Below, we explore what orange wine is, where it comes from, why it has risen in popularity and why it remains, for now, a wine trend rather than a collectible market.

We clarify why its investment potential is limited, highlighting how it compares to portfolio-grade wine segments.

What is orange wine?

Orange wine is best understood as white wine made using red wine production methods.

Instead of pressing white grapes immediately and fermenting only the juice, orange wine is fermented with the grape skins – and sometimes stems – for an extended period. This process, known as skin contact, extracts colour, tannins, texture, and phenolic complexity, producing wines that range from golden amber to deep orange in appearance.

Despite the name, orange wine has nothing to do with oranges or citrus fruit. The colour comes entirely from the grape skins.

Orange wine is also commonly referred to as:

  • Skin-contact white wine
  • Amber wine (particularly in Georgian traditions)

This simple shift in technique creates a style that sits between categories: structurally closer to red wine, yet aromatically rooted in white grapes.

How is orange wine made?

The defining feature of orange wine is maceration: the extended contact between grape juice and skins.

Most conventional white wines are pressed off skins quickly to preserve freshness and minimise tannin. Orange wine does the opposite: it embraces skin contact to build depth and structure.

Key variables include:

Length of skin contact

This can range from a few days to several months. Longer maceration generally increases tannin, grip, and savoury complexity.

Fermentation vessels

Orange wines can be made in:

  • Stainless steel (cleaner, fruit-driven styles)
  • Oak barrels (more oxidative, structured examples)
  • Amphora or clay vessels (traditional, earthy styles)
  • Georgian qvevri (buried clay pots used for millennia)

Winemaking philosophy

Orange wine overlaps heavily with the natural wine movement, though not all orange wines are “natural.” The technique is separate from the ideology. The result is one of the wine world’s most diverse categories – exciting, but also highly variable.

Where did orange wine originate?

Orange wine may feel modern, but its origins are ancient.

The most frequently cited historical anchor is Georgia, where winemakers have produced skin-contact wines for thousands of years using traditional clay vessels called qvevri. This method is so culturally significant that UNESCO has recognised the ancient Georgian qvevri winemaking tradition as part of humanity’s intangible heritage.

What is new is not the practice, but the label. The term “orange wine” itself was coined in 2004 by British importer David A. Harvey as a way to describe this hard-to-classify style in accessible language. The name stuck, helping transform an old technique into a modern global category.

Orange wine vs white wine: what’s the difference?

One of the most common questions is how orange wine differs from traditional white wine. 

White wine vs orange wine

Orange wine occupies a middle ground: it can drink like a white, but behave like a red at the table.

Why has orange wine become so popular?

Orange wine’s rise is best understood as the overlap of three powerful trends.

1. The natural wine movement

Orange wine fits neatly into the minimal-intervention narrative: ancient techniques, lower additives, small producers, authenticity. It became a signature style within the broader natural wine boom.

2. On-trade influence

Sommeliers embraced orange wine because it fills a useful gap. It pairs widely, offers guests something new, and provides a “third lane” between red and white.

3. Social media visibility

Orange wine is visually distinctive. Its colour, story, and identity are easy to communicate in a single image or short video, making it one of the most shareable wine categories of the last decade.

Like many trends, however, enthusiasm can be cyclical. Some markets have already seen drinkers shift toward adjacent styles, such as chilled reds, after peak orange wine experimentation.

Orange wine: Flavour profile

Orange wine reveals a spectrum of flavours. Common tasting characteristics include:

  • Dried apricot and orange peel
  • Herbal tea and chamomile
  • Nuts, spice, and savoury tones
  • Oxidative notes in some traditional styles
  • A firm, tannic grip uncommon in white wine

For adventurous drinkers, this is precisely the appeal. But for investors, it highlights the category’s stylistic inconsistency.

Best orange wine regions to know

Orange wine is now global, but several regions remain reference points:

  • Georgia – the historic home of qvevri wines
  • Friuli-Venezia Giulia (Italy) – a modern epicentre for serious skin-contact whites
  • Slovenia (Brda/Goriška) – cult producers and structured examples
  • Austria and Alsace – aromatic varieties well suited to maceration

These regions help reinforce orange wine’s credibility; however, this growing reputation for quality does not always translate into collectability.

Why orange wine is interesting for drinking

If your goal is pleasure per pound (rather than return per annum), orange wine can be genuinely compelling:

It’s food-friendly in a way most whites aren’t

Tannin and savoury texture means orange wine can handle:

  • Spice and aromatics (think Middle Eastern, North African, Thai-inspired dishes)
  • Umami-heavy plates
  • Rich vegetables and fermented flavours

It offers a “third lane” between white and red

For drinkers interested in exploring styles beyond the obvious categories, orange wine is a legitimate alternative, especially when served slightly cool, like a light red.

It rewards curiosity

Because methods differ wildly, orange wine invites exploration: maceration length, vessel choice, grape variety, oxidative handling, and winemaker intent all show up clearly.

Why isn’t orange wine “investment-grade” in most cases?

Popularity doesn’t automatically create an investment market. Fine wine investment tends to concentrate where the market has deep liquidity, transparent pricing, repeatable demand, and established benchmarks.

1. Liquidity: there isn’t a thick secondary market

Most orange wine is produced in small volumes by small producers and bought to drink, not trade. That typically means:

  • Fewer repeat transactions
  • Wider bid:offer spreads
  • Less reliable exit options

2. Benchmarking: pricing is fragmented

Investment-grade wine categories like Bordeaux, Burgundy, and Champagne benefit from comparable “reference labels” across vintages and formats. Orange wine is too stylistically diverse – and too producer-fragmented – to form a stable, broadly recognised benchmark set in the way Bordeaux’s Growths or top Burgundy domains do.

3. Consistency and quality control can be uneven

Orange wine overlaps heavily with minimal-intervention winemaking. When it’s great, it’s distinctive; when it’s flawed, it’s obvious. Some on-trade commentary has highlighted consumer fatigue with more extreme or inconsistent examples in certain markets. From an investment lens, variability increases risk and reduces broad-based demand on resale.

4. Cultural prestige hasn’t translated into “blue-chip” status

While range wine has history (Georgia) and cult producers (Friuli/Slovenia), the category lacks the long-established global collector infrastructure that underpins investment-grade segments – the kind of ecosystem visible in widely tracked fine wine indices and luxury-asset reporting. 

Can any orange wines be collectible?

Some orange wines may show collectible traits if they combine:

  • Producer cult status and long-term critical attention
  • Provenance-friendly packaging and consistent release patterns
  • Demonstrated longevity (some serious skin-contact whites can age)
  • Repeat demand from a niche but wealthy collector base

Even then, “collectible” is not the same as “investment-grade”.Without a robust resale venue and repeated market clearing prices, the potential remains very low at present.

WineCap view: orange wine is a trend, not an allocation

Orange wine is one of the most interesting modern wine stories because it flips expectations: it looks new, but its roots are ancient; it is fashionable, yet rarely traded; and it is driven more by experience than asset behaviour.

For most collectors, orange wine is best treated as:

  • A consumption-led category (buy to drink, not to flip)
  • A cultural trend worth understanding

Orange wine and blue chip investment summary

For investors seeking long-term appreciation, the market continues to favour regions with established liquidity and repeatable demand, including:

  • Top Champagne (Dom Pérignon, Krug, Salon)
  • Burgundy domaines with constrained supply
  • Classified Bordeaux with global recognition
  • Italian blue chips (Sassicaia, Giacomo Conterno)

Orange wine may be one of the most exciting categories to explore as a drinker but investment-grade wine remains defined by structure, scarcity, and market depth.

FAQ: Orange wine

What is orange wine?

Orange wine is white wine fermented with grape skins, creating an amber colour and tannic structure.

Why is orange wine orange?

Because extended skin contact extracts colour and phenolics from white grape skins.

How is orange wine different from white wine?

Orange wine has more tannin, texture, and savoury complexity due to skin fermentation.

Is orange wine natural wine?

Not necessarily. Orange wine refers to technique, while natural wine refers to philosophy.

Does orange wine age well?

Some structured examples can age, but the category is too broad to generalise.

Is orange wine a good investment?

In most cases, no. Orange wine lacks the liquidity, benchmarking, and collector infrastructure required for investment-grade status.

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The impact of trade wars and tariffs on fine wine investment

The impact of trade wars and tariffs on fine wine investment
  • As an internationally traded asset, fine wine is affected by economic and political factors including trade wars and tariffs.
  • Demand for certain wines and regions can shift as tariffs directly impact pricing, availability and liquidity.
  • Diversification and strategic investment are key to navigating the fine wine market amid trade wars and tariffs.

Over the past two decades, fine wine has transitioned from a luxury product to a well-established internationally traded investment asset. Like any asset enjoying global demand, fine wine is subject to the economic and political forces that shape international trade. 

Legislative decisions, such as changes in taxation and import duties, can directly impact its pricing and accessibility. Trade wars, tariffs, and protectionist policies further add layers of complexity, affecting demand, market stability, and ultimately, investment returns. This article explores how these trade factors influence the fine wine investment market and what investors need to consider.

How trade wars affect wine demand and pricing

Trade wars often involve the imposition of tariffs or import duties on goods traded between countries, which can create a ripple effect across industries and markets. When tariffs are imposed on wine, they can create price volatility, limit access to certain markets, and reduce liquidity, which can impact the investment performance of the affected wines and regions.

For example, in the ongoing trade tensions between the United States and the European Union, wine has frequently been a target for tariffs. In 2019, the USA imposed a 25% tariff on certain European wines in response to a dispute over aircraft subsidies. This tariff included wines under 14% alcohol, impacting popular wine-producing regions such as France, Spain, and Germany, but excluded Champagne and Italy. As a result, Champagne and Italy took an increased market share in the US; when the tariffs were lifted, Bordeaux and Burgundy enjoyed an immediate uptick.  

Market impact of the 2019 US tariffs on European wine: In 2019, Bordeaux accounted for 48% of the US fine wine market on average, according to Liv-ex. From October 2019 to the end of 2020, Bordeaux’s average share of US buying fell to 33%. Burgundy’s share also declined – from 13% before the tariffs to 8%. Conversely, demand for regions exempt from the tariffs rose significantly during this time. Champagne rose from 10% to 14%, Italy from 18% to 25% and the Rest of the World from 4% to 10%. Regions exempt from the 25% US tariffs also saw the biggest price appreciation in 2020. For the first time on an annual basis, Champagne outperformed all other fine wine regions. This led to its global surge. 

Market impact of the 2020 Chinese tariffs on Australian wine: In 2020, China imposed tariffs on Australian wine amid a series of blows to Australian exports, which had a profound impact on Australia’s budding secondary market. Since the tariff introduction, prices for some of the top wines dipped, creating pockets of opportunity. For instance, the average price of Henschke Hill of Grace fell 4%, while Penfolds Bin 707 went down 9%. Since the tariff suspension earlier this year, Australian wine is coming back into the spotlight. 

When it comes to pricing, tariffs can drive up the end cost of imported wine, particularly impacting markets where fine wine demand is driven by consumers with limited domestic alternatives. When tariffs make imported wines prohibitively expensive, consumers may turn to other regions or domestic products. 

From an investment perspective, the unpredictability of trade policies requires a strategic approach that accounts for potential regulatory changes in key markets.

Strategic wine hubs in tariff-influenced markets

In response to tariffs, some regions have positioned themselves as strategic wine trading hubs by offering tariff-free or reduced-tariff environments for wine trade. Hong Kong, for example, abolished its wine import duty in 2008, aiming to become the “wine trading hub” of East Asia. 

This decision has proven instrumental for the fine wine market in Asia, as investors from mainland China and other countries can access European wines without the additional costs that would apply if purchased domestically. As a result, Hong Kong has emerged as a leading location for wine auctions and a key destination for collectors and investors in Asia.

The role of trade agreements

For regions with established wine industries, trade agreements and economic alliances play a significant role in shaping wine tariffs and market access. The European Union, for instance, has trade agreements with multiple countries, allowing for reduced tariffs on wines imported from places like Australia and Chile. However, Brexit has introduced new complexities, as the United Kingdom – one of the largest fine wine markets – now operates independently from the EU. 

For investors navigating the fine wine market amid trade wars and tariffs, diversification and strategic storage are essential. Diversifying across different wine regions and vintages can help minimize exposure to trade barriers affecting specific countries. 

Additionally, storing wine in bonded warehouses can mitigate the risk of sudden tariff impositions on wine imports, preserving the asset’s value. Monitoring geopolitical developments is also crucial, as policy shifts can happen quickly and have immediate effects on wine prices. 

While trade wars and tariffs present complexities, they also create opportunities in the fine wine investment market. In a politically charged landscape, understanding the influence of trade policies on wine markets is critical. By staying agile and responsive to policy changes, investors can better navigate the complexities of wine investment in a globalised yet fragmented market.

Want to learn more about fine wine investment? Download our free guide.

 

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Q3 2024 Fine Wine Report

The fine wine market continued its downward trend throughout Q3 2024, but there are reasons for cautious optimism. Our Q3 2024 Fine Wine Report highlights the main themes that shaped the market, from regional performance to specific brand successes, and provides an outlook for the remainder of the year.

Executive summary

  • Since October 2022, fine wine prices have been in consistent decline, with a 4% drop on average in Q3 2024.
  • Bordeaux experienced the steepest fall at 4.4%, while Champagne defied the trend with a modest 0.4% increase last quarter.
  • Steady demand for fine wine continues to suggest a price recovery on the horizon.
  • Certain brands have outperformed the market, including Ruinart, Taittinger, and Château de Beaucastel.
  • Krug Vintage Brut 2004 has been the best-performing wine year-to-date, up 21.6%.
  • This year has already seen several broken auction records, including for high-profile Burgundy, which points to continued interest in fine wine.
  • Nine wines received perfect 100-point scores by Jane Anson in her recent Bordeaux 2009 and 2010 vintage retrospective.
  • France’s 2024 harvest is projected to be down 22% compared to last year, and 15% below the five-year average.
  • Looking ahead to Q4 2024, the market continues to present attractive buying opportunities, especially for investors with a long-term vision.

The trends that shaped the fine wine market

Global market recovery driven by rate cuts

In Q3 2024, global markets showed signs of recovery, bolstered by central banks pivoting towards interest rate cuts as inflation began to ease. Following turbulence in early August, stock markets rebounded, setting new records by the end of the quarter. Central banks, including the US Federal Reserve, the European Central Bank (ECB), and the Bank of England, all shifted their focus from inflation control to stimulating economic growth. The Fed’s September rate cut – the first since 2020 – catalysed a surge in US stocks, and similar moves from other central banks supported this global rebound. Despite lingering concerns about a potential US recession and Japanese market volatility, the overall global outlook improved, with lower rates and better economic conditions presenting growth opportunities.

Fine wine prices fall 4% in Q3

In contrast to the broader economic recovery, the fine wine market remained bearish, with a 4% average drop in prices in Q3. The Liv-ex 100 index saw its steepest fall of the year, down 1.7% in October. Bordeaux led the decline, with a 4.4% drop, although there was a slight uptick in Sauternes prices. Champagne offered a bright spot, rising 0.4% last quarter, with brands like Dom Ruinart Blanc de Blancs and Taittinger posting strong returns (over 30% in the last six months). This mixed performance underscores the complexity of the fine wine market, where price movements can vary widely by region and brand.

New fine wine releases beyond Bordeaux

As always, autumn brought the highly anticipated La Place de Bordeaux campaign, with major New World brands such as Almaviva, Seña, and Penfolds Grange releasing their latest vintages. However, this year’s campaign fell flat, with many new releases priced similarly to last year, despite older vintages showing better value and investment potential due to price corrections. Investors may find more favourable opportunities in back vintages that boast higher critic scores at lower prices.

Regional fine wine performance in Q3

The fine wine market has now returned to its 2021 levels, with prices declining across most regions in Q3 2024, except for Champagne, which recorded a modest 0.4% increase.

Bordeaux experienced the most significant drop, falling 4.4%, driven down primarily by the Second Wine 50 index, which plunged 6.6%, and the Right Bank 50 index, down 4.6%. Many wines from the 2019 vintage, which had previously appreciated in value, have now returned to their original release prices.

Despite this trend, Bordeaux is enjoying steady market demand, taking over a third of the market by value. Moreover, Jane Anson recently revisited the 2009 and 2010 vintages, awarding nine wines 100 points – a move likely to stimulate demand and prices.

When it comes to other regions, Italy and Burgundy also saw a 2% drop in Q3. The Rhône was somewhat more resilient, experiencing a smaller decrease of 0.8%.

The best-performing wines

While the broader market continues to face challenges, certain wines buck the trend, reinforcing the importance of strategic, brand-specific investment decisions.

In Q3 2024, some brands have delivered exceptional returns. The table below showcases the best-performing wines year-to-date, with regions like Tuscany and the Rhône dominating the list.

Leading the pack is Krug 2004, which saw an impressive rise of 21.6%, reflecting the continued strength of Champagne in the investment market. Earlier this year, Antonio Galloni (Vinous) rescored the wine, giving it 98 points. He described it as a ‘gorgeous Champagne that is just beginning to enter its first plateau of maturity’.

Close behind is Domaine du Pégau’s Châteauneuf-du-Pape Cuvée Réservée 2012, which appreciated by 21.2%. Sassicaia 2011 follows with a 21% increase, while its 2015 vintage takes the tenth spot, with a 12.1% rise.

Vega Sicilia Único also features twice with its 2010 and 2011 vintages, demonstrating the increased demand for Spanish wines.

Wines from Bordeaux and the Rhône also make the list, showcasing the diversity of the wine investment market.

The most expensive wines in 2024

The world’s most expensive wines in 2024 are overwhelmingly dominated by Burgundy. At the top of the list is Domaine de la Romanée-Conti’s Romanée-Conti Grand Cru, with an average price of £221,233 per case. Following closely is Domaine d’Auvenay Chevalier-Montrachet Grand Cru, priced at £204,328.

Other notable entries include:

  • Domaine d’Auvenay, Criots-Bâtard-Montrachet Grand Cru at £141,979.
  • Liber Pater, from Bordeaux, priced at £140,009, stands out as the only non-Burgundy wine in the list.
  • Domaine Leroy, Richebourg Grand Cru, valued at £120,007, further establishes Burgundy’s dominance as a highly collectible wine region.

Burgundy producers such as Domaine Leroy and Domaine d’Auvenay appear multiple times on the list. The trend reflects how scarcity, reputation, and critical acclaim are key drivers of value, especially as the market for fine wine becomes increasingly selective in uncertain economic times.

Further entries include:

  • Domaine Leroy, Romanée-Saint-Vivant Grand Cru at £103,844.
  • Domaine d’Auvenay, Mazis-Chambertin Grand Cru at £93,818.
  • Domaine de la Romanée-Conti, Montrachet Grand Cru at £89,529.
  • Domaine Leroy, Corton-Charlemagne Grand Cru at £81,827.
  • Domaine d’Auvenay, Meursault Premier Cru, Les Gouttes d’Or at £80,715.

This dominance by Burgundy reflects its unmatched status in the global wine market, where scarcity and consistent quality continue to command premium prices.

For more information, visit Wine Track.

Fine wine news

The autumn La Place de Bordeaux release campaign

The 2024 La Place de Bordeaux campaign saw the latest releases from Masseto, Solaia, Seña, Penfolds Grange and many more. However, many of these new vintages were released at the same or slightly higher price levels as last year, despite a general market decline, making them less attractive from an investment perspective.

For instance, Masseto 2021 received a perfect 100-point score from Antonio Galloni but was priced at the same level as last year, with back vintages such as 2017, 2018 and 2019 offering better value. Meanwhile, the 100-point Solaia 2021 was released at a 15.7% premium on the 2020 vintage.

From Chile, the 2022 Seña and Viñedo Chadwick were offered at last year’s prices, but older, higher-scoring vintages such as Seña 2019 and Viñedo Chadwick 2021 remain more affordable. Penfolds Grange 2020 saw a small price increase, yet back vintages like the 100-point 2013 offer greater investment potential. Overall, back vintages, with comparable or higher critic scores, often provide better value for investors looking to capitalise on the current market dip.

Historically low yields in France

The 2024 French wine harvest is projected to be one of the smallest in recent history, with regions like Burgundy and Bordeaux experiencing significant declines due to adverse weather conditions.

Burgundy’s output is projected to be down by 25% compared to 2023, while Bordeaux is facing a 10% drop, resulting in the region’s lowest production volume since 2017.

Historically, such scarcity in Burgundy has driven secondary market price increases, as collectors rush to secure rare wines. However, the economic downturn may temper this trend, making selectivity key for investors. In Bordeaux, while smaller harvests often support price stability for premium wines, the broader market conditions may limit price recoveries, especially for mid-tier labels.

Q4 2024 market outlook

The consistent decline in fine wine prices leaves many wondering when the market will stabilise. Despite this downward trend, several factors point toward potential recovery and attractive buying opportunities in Q4.

Firstly, strong demand for select wines persists, particularly for brands that continue to outperform the market. This year has already seen several broken auction records, including for high-profile Burgundy, which points to continued interest in fine wine.

While the market as a whole is facing challenges, strategic investment in the right wines can still yield impressive returns. Investors looking to capitalise on market lows should consider brands which have consistently shown growth despite broader regional declines.

The global economic backdrop also provides reasons for optimism. Central banks, led by the US Federal Reserve, have shifted towards interest rate cuts which could stimulate further investment in alternative assets like fine wine.

In terms of regional performance, the ongoing declines in key regions may start to stabilise, as already seen in Champagne. Despite a 4.4% drop in Q3, Bordeaux remains a dominant player with one-third of the market share by value. With critics such as Jane Anson awarding nine perfect 100-point scores to Bordeaux wines from the 2009 and 2010 vintages, we may see renewed interest in classic vintages.

In summary, Q4 2024 offers a unique window of opportunity for long-term investors. With the current decline, strategic investments in high-performing brands and undervalued vintages could offer substantial returns on the road to recovery.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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Inside Champagne’s wine investment market

  • Champagne has enjoyed rising popularity as an investment in recent years, which has been reflected in its price performance.
  • The Liv-ex Champagne 50 index has considerably outperformed industry benchmarks.
  • While quality is important, brands and age are the most significant drivers behind its performance.

Champagne has enjoyed rising popularity as an investment in recent years, which has been reflected in its price performance. The Liv-ex Champagne 50 index, which tracks some of the most sought-after wines including Krug Vintage Brut, Bollinger La Grande Année, Dom Pérignon, Louis Roederer Cristal, and Taittinger Comtes de Champagne among others, has significantly outperformed global benchmarks. Over the last decade, the Champagne 50 index is up 108.9%, compared to 41.4% for the Liv-ex 100 and 64.3% for the broader Liv-ex 1000 index.

These numbers clearly demonstrate that Champagne is a smart addition to any diversified investment portfolio and should no longer be considered just a celebratory indulgence.

Champagne’s price performance

Much of Champagne’s remarkable performance happened between mid-2020 and the end of 2022, when the index appreciated 90.9% (May 2020 – October 2022). This period was marked by great uncertainty, from the Covid-19 pandemic, through war in Ukraine, rising inflation and recession. As the ultimate ‘luxury good’ in the fine wine market, Champagne performed particularly well and its rising prices did little to temper demand.

Since then, prices have calmed but demand remains strong. Champagne dominated the list of the top-traded wines on Liv-ex in 2023, with Louis Roederer Cristal 2015 leading the value rankings, and Dom Pérignon 2013 – by volume.

Champagne vs fine wine indices

Supply and demand dynamics

Demand for Champagne has led to increases in its overall production from 50 million bottles in the 1970s to over 300 million today. Of these, Moët & Chandon contributes over 30 million bottles per year, making it the world’s largest Champagne producer.

Despite relatively healthy production volumes, the availability of vintage Champagne is limited (due to its staggering consumption market, which includes hospitality and entertainment industry buyers). This further enhances its desirability as an investment.

As it ages, its quality improves; as it is consumed, its supply decreases. This dynamic brings about an inverse supply curve – the ideal scenario for investors.

Smaller initial costs are another positive, as Champagne offers both new and experienced investors relative affordability. Although prices have moved considerably in recent years, the average case of top Champagne costs less than a case of the top wines of Bordeaux, Burgundy, California or Italy. Meanwhile, the region offers better returns.

What makes Champagne investment unique

The fine wine market has long been influenced by major critics. While critics do play a part in the evolution of Champagne prices, brands and age have proven to be more significant performance drivers.

Champagne houses that have an established and historically proven identity are already ahead of the game; however, endorsements from sources such as royal weddings, celebrities and high-visibility restaurants have paved the way for emerging cuvées.

Champagne is a more direct market than ones like Bordeaux as there are no négociants; the structure in Champagne is such that over 90% of producers are now also distributors.

Thanks to its artisanal qualities, ‘grower Champagne’ is a newly expanding sector (small estates where the brand identity is centred around the vigneron themselves). Leading this group are the likes of Jacques Selosse, Egly-Ouriet and Ulysse Collin.

An added benefit to Champagne’s appeal is its drinkability. If an investor simply cannot resist popping the cork, Champagne can be readily consumed much earlier than premium investment wines, further diminishing supply and driving prices up.

To find out more about the investment market for Champagne, read the full report here.

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Special report – 2023’s big investment themes: fine wine and beyond

Our latest report, 2023’s big investment themes: fine wine and beyond, has now been released. The report looks at the key themes that defined markets this year, from interest rates to sustainability. It positions fine wine within a broader investment context and analyses the key events that influenced its performance.

Report highlights:

  • Tech, interest, and sustainability came to define markets in 2023.
  • The stock market bounced back, and technology stocks rallied as the world became fascinated with generative AI.
  • In a bid to cool down the red-hot inflation levels, the Bank of England cranked up interest rates 14 times.
  • As central banks increased interest rates, they also began to stockpile gold.
  • In the UK, interest rates reached the highest point since 1998. This signalled an end to the era of cheap borrowing, which could limit growth for some economies.
  • 2023 saw the rush of demand for green bonds – borrowing money to finance sustainable projects.
  • Sustainability drove fine wine demand among investors and led to other positive developments in the wine industry.

 

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Cautious optimism for Australian wine amid tariff review

  • Australia and China have agreed to a suspension of their ongoing dispute over the steep tariffs imposed on Australian wine since November 2020.
  • The tariffs had a profound impact on demand and price performance of Australian wine.
  • Australia’s best price performers have risen over 40% in value in the last year.

Australian wine tariffs under review

In a significant shift that could redefine trade relations between Australia and China, the two nations have agreed to a suspension of their ongoing dispute over the steep tariffs imposed on Australian wine since November 2020. This development comes ahead of Australian Prime Minister Anthony Albanese’s forthcoming trip to Beijing, marking a potential thaw in the trade tensions that have severely impacted Australia’s wine industry.

While the Chinese government has consented to an expedited five-month review of the punitive duties, which have plummeted Australia’s wine exports from over $1 billion to a mere $12 million, there remains a cautious optimism. Despite this progress, industry experts predict that even if the tariffs are promptly revoked, the Australian wine sector, which has undergone substantial restructuring in response to the lost Chinese market, would still require approximately two years to recuperate and effectively redistribute its current surplus.

Impact on Australia’s wine investment market

The Chinese tariffs, ranging from 180% to 200% on Australian wine imports, had a profound impact on Australia’s budding secondary market. The country has historically been the second most important fine wine player from the New World after the U.S., enjoying greater demand than South Africa, Chile or Argentina.

After a record-breaking year of trade in 2020, Australia’s investment market shrank in 2021. The number of different Australian wines traded on Liv-ex declined 32.2% year-on-year, as demand decreased.

Fewer wines from Australia made it into the rankings of the most powerful brands in the world. Australia’s leading label, Penfolds Grange, dropped in the 2021 Power 100 rankings, from fifth in 2020 to 45th place in 2021. In last year’s edition of the rankings, the wine fell further – from 45th to 55th place, while Henschke exited altogether. Part of the reason is that Penfolds has historically been heavily reliant on the Chinese market. In an attempt to rebuilt tariff-hit business, earlier this year Treasury Wine Estates, owner of Penfolds, announced the introduction of its first China-sourced premium wine.

Australian wine price performance

Since the tariff introduction, prices for some of the top wines have dipped, creating pockets of opportunity. For instance, the average price of Henschke Hill of Grace is down 4% in the last year; similarly, Penfolds Bin 707 is down 9%. While their trajectories are different, the long-term growth trend remains, with over 90% rise in the last decade.

Some Australian brands have seen impressive price performance despite the ongoing trade tension. The table below shows the five best performers on Wine Track in the last year, which have risen between 31% and 41% on average. Clarendon Hills Brookman Syrah leads the rankings, with an average price per case of £1,042. Two Hands Aphrodite has been the second-best performer, up 39%.

The cautious optimism for Australian wine will likely affect its secondary market performance. As demand rises, so will prices. It remains to be seen if a potential tariff suspension will bring back the momentum to a region that has quietened down in the last three years but nonetheless remains an important New World representative.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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Examining the investment potential of Salon 2013 amid heightened demand

  • Salon Le Mesnil Blanc de Blancs 2013 has enjoyed heightened demand shortly after release.
  • The 2013 offers good value compared to similarly scored back vintages, which come at a significant price premium.
  • Salon has delivered higher returns (71%) than the Champagne 50 index (62.8%) over the last five years.

The latest release from Champagne house Salon has already been met with heightened demand. Salon Le Mesnil Blanc de Blancs 2013 came to the market at the end of September, and featured among the most traded wines on Liv-ex shortly after. Below we examine the reasons behind this increased interest and the wine’s investment potential.

The ‘magnificent’ 2013 Salon release

The 2013 was the first vintage release following two unusual releases: the 2012 which the Champagne house initially said they would not offer, and the 2008 of which only 8,000 magnum bottles were released (about 1/3 of their normal production).

The wine received 99-points from Antonio Galloni (Vinous), who declared it ‘the most powerful, dense young Salon I have ever tasted’. The critic further noted: ‘Champagne of mind-bending complexity, the 2013 possesses tremendous mid-palate intensity and power from the very first taste’.

Meanwhile, the Wine Advocate’s Yohan Castaing awarded the wine 97-points, saying that 2013 is ‘more complex and incisive than the 2002 and exhibits similar power to the 2012 at this early stage’.

In terms of value, the 2013 stands out among other Salon vintages available in the market today. The only higher-scoring scoring wine is the 2008 at nearly twice the price. Other similarly scored back vintages such as the 1996, 1995, and 1990 also come at a significant premium to the 2013.

Salon brand performance

Perhaps the most coveted of all Champagne brands, Salon is certainly one of the rarest. Only around 50,000-60,000 bottles are made in most years, and fewer than 50 vintages in the last 100 years.

Salon is a wine defined by its singularity, representing a single vintage expression from one grape and one village. The wine was originally conceived as a private label for the consumption of its founder Eugène-Aimé Salon at a time when the making of Champagne was characterised by blending.

Salon’s exclusivity has been reflected in its investment performance. The wine has delivered higher returns (71%) than the Champagne 50 index (62.8%) over the last five years.

Even in the current climate that has seen prices fall across the board, Salon has fared better than average, down 7% compared to a 12.9% decrease for the broader index, which includes the likes of Krug and Cristal.

The long-term prospects for a wine as rare and highly regarded as Salon are more than promising. There is significant space for Champagne prices to rise in the medium term, and a wine like Salon is especially well placed to benefit.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.

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The role of wine ratings in fine wine investment

  • Wine ratings play a crucial role in wine investment, with high scores from influential critics impacting demand and market value.
  • To use ratings effectively, investors should consider both the initial score and potential for growth.
  • The Wine Track score provides a broader view of a wine’s quality across multiple vintages and publications, helping investors assess wines at a glance.

In the fine wine market, few factors influence demand and long-term value as powerfully as wine ratings. For collectors and investors building an investment grade wine portfolio, scores from leading critics act as signals – not only of quality, but of longevity, market confidence, and future price potential.

However, while high scores often attract immediate attention, successful wine investment requires a deeper understanding of how ratings work, how they evolve over time, and how they interact with broader market forces such as global demand, scarcity, and drinking windows.

This article explores how wine ratings shape the fine wine market, how investors use them strategically, and why aggregated tools such as the Wine Track Score provide a clearer framework for assessing investment grade wines over the long term.

Why wine ratings matter for investment grade wine

Wine ratings emerged as a way to communicate quality quickly in an increasingly complex global wine industry. Today, they play a central role in shaping demand, pricing, and investor behaviour.

For wine investors, ratings provide insight into:

  • Quality and consistency across vintages

  • Longevity, including projected drinking windows

  • Market demand from collectors and consumers

  • Price stability in the secondary market

  • Investment potential relative to comparable wines

High scores from influential critics such as Robert Parker, Neal Martin, Jancis Robinson, James Suckling, and publications like Wine Spectator can materially affect prices – sometimes within days of publication.

As a result, ratings have become foundational to identifying investment grade wine, particularly for those seeking long-term capital appreciation rather than short-term trading.

How wine ratings influence the fine wine market

The fine wine market operates on reputation, scarcity, and trust. Ratings reinforce all three.

1. Ratings can drive immediate price movements

When a wine receives a benchmark score – especially 99+ or 100 points – it often enters a new tier of desirability.

A clear example is Marqués de Murrieta Castillo Ygay Gran Reserva Especial 2010, which saw rapid secondary-market price appreciation after being named Wine Spectator’s Wine of the Year. Similar reactions have historically followed 100-point scores awarded to Bordeaux First Growths and Burgundy Grand Crus.

For investment grade wine, wine scores act as a catalyst, accelerating demand and compressing supply.

2. Ratings shape long-term reputation

Consistent scoring matters more than isolated highs.

Producers such as:

  • Château Lafite Rothschild

  • Domaine de la Romanée-Conti

  • Harlan Estate

  • Gaja

  • Penfolds Grange

have built long-term investment credibility through repeated critical recognition. This consistency supports price resilience, even during broader market corrections.

For wine investors, this track record is a key differentiator between speculative wines and true investment grade wine.

3. Ratings influence regional prestige and global demand

Critics can also elevate entire regions, beyond just individual wines.

  • Robert Parker’s support helped propel Napa Valley into the global investment spotlight

  • James Suckling championed Super Tuscan wines, accelerating international demand

  • Jancis Robinson played a key role in highlighting Austria’s quality renaissance

As regional reputations rise, so does global demand – a crucial driver of long-term price appreciation in investment grade wine.

Ratings change over time – And so do investment opportunities

One of the most misunderstood aspects of wine ratings is that they are not fixed.

As wine matures in bottle, critics often revisit their assessments. Tannins soften, structure integrates, and complexity develops – sometimes leading to upward score revisions.

The impact of score changes

  • Upward revisions often trigger renewed buying interest

  • Downward revisions may stall demand or price momentum

  • Barrel scores can differ meaningfully from bottled assessments

This evolution creates opportunity for informed investors.

Strategic approaches for investors

  • Buy early when barrel scores and critic commentary are strong

  • Hold strategically as wines approach peak maturity

  • Sell your wine when demand aligns with optimal drinking windows

Understanding how ratings interact with a wine’s maturity curve allows investors to identify undervalued vintages before wider market recognition.

Knowing the critics and their influence on investment grade wine

Not all critics evaluate wine the same way.

Robert Parker, for example, historically favoured powerful, concentrated styles from Bordeaux, California, and the Rhône. As his influence has waned, the critical landscape has diversified, reflecting broader consumer preferences for balance, freshness, and terroir expression.

For wine investors, understanding critic bias is essential. A wine overlooked by one reviewer may be favoured by another, particularly in more divisive regions like Burgundy, Piedmont, or Germany.

This diversity reinforces the importance of looking beyond single scores when assessing investment grade wine.

The Wine Track score – ratings at a glance

To address inconsistency across critics, many investors now rely on aggregated metrics.

The Wine Track Score provides:

  • A unified 100-point score

  • Data from 100+ critics across 12 major publications

  • Vintage-by-vintage performance tracking

  • Insight into producer consistency over time

By smoothing out individual preferences, the Wine Track score offers a more holistic view of investment grade wine performance – particularly useful when comparing regions, estates, or vintages.

Using ratings strategically in a wine investment portfolio

Ratings are most effective when used as part of a broader framework.

1. Identify consistently high-scoring producers

Bordeaux First Growths, Burgundy Grand Crus, and top Napa Cabernet producers continue to anchor the fine wine market because of sustained critical support.

2. Look for sleeper vintages

Some wines receive modest early scores but improve significantly with age. These vintages often offer strong risk-adjusted returns.

3. Understand vintage variation

Even elite producers experience variability. Ratings help identify which vintages offer superior long-term value.

4. Use aggregated data

Relying on multiple critics reduces bias and improves decision-making.

5. Align with drinking windows

Wines approaching peak maturity often see increased demand from drinkers, supporting secondary-market pricing.

Ratings are powerful but not the whole story

While ratings are essential, they are only one part of evaluating investment grade wine.

Investors should also consider:

  • Producer reputation

  • Vineyard classification (e.g. Grand Cru, First Growth)

  • Market liquidity

  • Provenance and storage facility conditions

  • Historical price performance

  • Long-term global demand

Professional storage in bonded warehouses preserves quality and protects value – a critical factor when preparing to sell wine in the future.

Building a long-term investment grade wine portfolio

In today’s fine wine market, ratings remain one of the most influential tools available to investors. They help signal quality, predict demand, and highlight wines with the potential to outperform over time.

However, ratings are most effective when paired with market insight, disciplined storage, and a long-term perspective. When used intelligently, they can help investors build resilient portfolios anchored by true investment grade wine.

WineCap’s independent market analysis showcases the value of portfolio diversification and the stability offered by investing in wine. Speak to one of our wine investment experts and start building your portfolio. Schedule your free consultation today.